What to Include In Every B2C Text Marketing Message You Send

Let’s start with the basics. Consider that time-tested strategy for all good communications: Make sure your recipient knows who, what, where, why and how. 

Here is a real-world text message from Sonic demonstrating how to do this concisely:

Let’s break this ad down and see why it’s cool indeed:

1. “Time to cool off” answers WHY.
2. “At SONIC” answers WHERE.
3. “This week” answers WHEN.
4. “1/2 shakes & $1.49 ice cream sandwiches” answers WHAT.
5. The provided link answers HOW.

Also don’t forget what to NOT include in any text club message: errors! Protect your brand quality by employing two golden rules of proofreading:

• There is no such thing as too much proofing.
• Have someone other than the person who wrote the message perform the proofreading.

But, just in case you overlook something, our text message marketing platform has a built-in 5-minute buffer period between the time you tell our text message platform to launch and when the message goes out. This way, if — doh! — you discover an error in your message during this time, you can cancel the message and resend it with corrections.

Does your foodservice brand use a text message marketing platform to reach guests? Learn more about ours here.