What to Include In Every B2C Text Marketing Message You Send

Let’s start with the basics. Consider that time-tested strategy for all good communications: Make sure your recipient knows who, what, where, why and how.

Here is a real-world text message from Sonic demonstrating how to do this concisely:

Let’s break this ad down and see why it’s cool indeed:

“Time to cool off” answers WHY.
“At SONIC” answers WHERE.
“This week” answers WHEN.
“1/2 shakes & $1.49 ice cream sandwiches” answers WHAT.
The provided link answers HOW.

Also don’t forget what to NOT include in any text club message: errors! Protect your brand quality by employing two golden rules of proofreading:

There is no such thing as too much proofing.
Have someone other than the person who wrote the message perform the proofreading.

But, just in case you overlook something, our text message marketing platform has a built-in 5-minute buffer period between the time you tell our text message platform to launch and when the message goes out. This way, if — doh! — you discover an error in your message during this time, you can cancel the message and resend it with corrections.

Does your foodservice brand use a text message marketing platform to reach guests? Learn more about ours here.

Conclusion

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