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Jeff Michaels
Jeff Michaels has over 20 years of experience leading Sales, Marketing, and Customer Success teams for global organizations across various industries. This includes taking companies like iPIX from start-up to IPO, to producing double-digit growth at multi-national, multi-billion-dollar organizations like Fortune Brands/ACCO Division during the heart of the financial crisis in 2008. Over the last 15 years, Jeff has worked specifically with SaaS organizations like Vista Equity/Kibo Commerce to grow the organization’s eCommerce and personalization prominence domestically and abroad, both direct and by developing the reseller network. His experience typically resulted in working with the C-Suite, and with eCommerce, and Digital Marketing leaders within the Retail, CPG, and Manufacturing sector to grow their business while leading the charge within his own organizations to achieve industry-leading growth.
16 Sep 2024
The high cost of business in California is nothing new – the Golden State is notorious for high...
15 Jul 2024
A recent SimplicityDX study found that customer acquisition costs increased 222% over the last...
17 Apr 2024
In September 2023, Subway introduced an ambitious new loyalty program, Subway MVP Rewards....
29 Mar 2024
Personalization has come a long way since first name tokens in an email – and more than ever,...
18 Jan 2024
Given that owned media channels are an invaluable asset, it’s natural that brands might be...
02 Jan 2024
Marketer's Challenge As a brand marketer, you're faced with a daunting challenge – marketing costs...
06 Apr 2023
Most marketers who have set up customer reward programs for restaurants understand the frustrations...