2012 was an exciting and eventful year for mobile marketing. There are now companies that will send text message updates reminding you to take your medicine, and Target even chose to opt-out of a Superbowl Ad in favor of a mobile game.
Verizon activated 8.2 million iPhones in the fourth quarter alone, making the app market even more enticing, while feature phones hang on for dear life in the rising smart phone market.
Businesses, brands, and reviewers have began questioning the legitimacy of online SMS substitutes, and big business is beginning to realize the necessity for SMS marketing compliance.
It’s been a big year around our camp too. We’ve forged several successful partnerships, including quite possibly the most relevant one to your, our clients, our partnership with Stampt. Stampt allows you to connect with your customers in a loyal way, rewarding your returning customers and allowing new customers to find your business in a hot minute.
You can rest assured that we will always be working hard to stay in line with the mobile trends for 2013 and beyond, ensuring that you receive the most up to date service and technologies to connect with your customers.
But one thing is for certain: regardless of what changes in the mobile marketing industry, your mobile phone is still right in your pocket – making it the strongest and greatest way to connect directly with your customers no matter the year.