Pokémon Go – Lessons to be Learned from the Biggest Mobile Game in History

By | In the Press, Mobile Experience, News, Technology | One Comment
Surprised by the record-breaking hype surrounding Pokémon Go? Sure, we’re impressed, but we get it. Mobile marketers understand the not-so-secret ingredient of the Pokémon Go craze - engagement. The brilliance of Pokémon Go is in creating an experience for its users; and it’s easy to understand the appeal. The game’s...
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