Category

Food for thought

Loyalty Sucks

By | Food for thought | No Comments
In today’s competitive business environment, cost cutting and streamlining your processes are crucial for survival. There’s one element of your business strategy that you could be overlooking as a drain on your bottom line - your loyalty program. Chances are you’ve got a traditional loyalty program. Unfortunately, traditional loyalty sucks....
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The Right Marketing Personalization Can Maximize Your Revenue

By | Business, Food for thought, Mobile Advertising, SmartReceipt, SMS, Technology | 4 Comments
Studies have shown that personalization is key to increasing customer frequency, spend, and engagement. Today’s digital marketers have many available channels for personalized marketing, but not all are equally effective. At Mobivity, we’ve created a better solution to combine personal data with engagement, redemption, and POS basket-level data, and can...
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