If I had to come up with a battle cry for all the number-crunching analysts out there, it would be “Data don’t stop!”. Customer metrics provide true insight into company growth, the effectiveness of various marketing strategies, and the changes your company can make to increase customer satisfaction and expand your company’s clientele. But with so many metrics to track, it can be difficult to narrow down your choices to the metrics that matter most. For this reason, we have compiled a list of the most useful customer metrics that can help your brand with its customer experience management and provide important feedback on marketing decisions.

As the saying goes, “Love fades but pizza is forever.” We may have made that up but we’re confident that the Belly Members at Addeo’s Riverdale Pizza agree. This Bronx pizza parlor may be known for its tasty pies but its unique Belly Rewards have become the talk of the town. After saving up his Belly Points for over 2 years, Belly Member Gregg J. was finally able to redeem the reward he’d had his eye on: Learn How To Toss Pizza Like The Pros. Gregg and his daughter Lauren spent the day with Laurence Addeo himself to learn the art of making pizza.

What do backyard barbecues, the 4th of July and baseball games have in common? Hot diggity dogs! Since their introduction at Coney Island in 1870, hot dogs have grown to become a national staple. In fact, Americans consume 20 billion hot dogs per year, which is about 70 hot dogs per person – talk about a favorite food group! In honor of National Hot Dog Month (yes, it’s a full month!), we wanted to see how many hot dog rewards our Belly Members have received from hot dog stands using Belly.

The Madness has arrived! It's the only time of year when it's perfectly acceptable to wear your team's colors every single day, instigate rivalries between your coworkers, and refrain from washing your "lucky" socks, all in the name of college basketball. And so to spare us all from inevitable heartbreak, we're launching "Belly Madness" and giving out prizes to Belly Members like you all month long!

Just visit any Belly Business and check in at the iPad. You'll automatically be entered to win prizes including 2 tickets to the Semi-finals on April 4th in Indianapolis.*

Millennials. Yeah, we said it. You can roll your eyes but please be aware that pageviews just went up because we included it in our headline and lede paragraph. When it comes to targeting consumer groups, millennials should be your primary focus, especially if you own a business. Our friends at Software Advice, who work with buyers and build a shortlist of restaurant POS systems, conducted research on the customer loyalty preferences for this generation and their buying habits at restaurants. The data they’ve collected should guide you in choosing the best loyalty solution for your business so that your most valuable customers will come back more often.

The partnership will bring greater capabilities to Belly’s existing loyalty and marketing solution, driving consumer awareness and brand visibility for Belly customers

SinglePlatform, an Endurance International Group company, (NASDAQ: EIGI), and Belly, Inc., the leading loyalty and marketing solution for small businesses, announced a partnership today to bring enhanced listings to small businesses.

“The SinglePlatform partnership will power our new Belly Listings feature. This feature provides our businesses a single place to update their critical information, and deliver that content across a massive publishing partner network, helping them get discovered by new customers,” said Dan Gloede, CEO of Belly. “Belly’s industry-leading suite of loyalty and marketing solutions will then focus on helping our businesses build more meaningful relationships with, and retain, those customers.”