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10 Reasons Why You Should Consider SMS/Text Message Marketing as Part of Your Mobile Marketing Mix

By | Mobile Advertising | No Comments
As more restaurant and retailers look to target customers on the move, SMS is becoming an increasingly important part of an effective multi-channel marketing mix. However, with few restaurants and retailers featuring SMS as a core part of their digital marketing strategy their potentially missing out on engagement with customers...
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Pokémon Go – Lessons to be Learned from the Biggest Mobile Game in History

By | In the Press, Mobile Experience, News, Technology | One Comment
Surprised by the record-breaking hype surrounding Pokémon Go? Sure, we’re impressed, but we get it. Mobile marketers understand the not-so-secret ingredient of the Pokémon Go craze - engagement. The brilliance of Pokémon Go is in creating an experience for its users; and it’s easy to understand the appeal. The game’s...
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