Monthly Archives: March 2012

Utah State University Achieves Rapid Mobile Audience Growth with CommerceTel’s Txtstation Technology

By | Case Studies, General, Mobile Analytics | No Comments

CommerceTel Corporation (OTC.BB: MFON.OB – News), Mobivity’s parent company, announced today that Utah State University has renewed their mobile texting program for the next three years using CommerceTel’s patented mobile marketing technology. A new texting club sponsored by the Jon M. Huntsman School of Business during the 2011-12 school year attracted over…

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The End of SMS in Mobile Marketing

By | SMS | No Comments

Many tech and mobile marketing blogs are citing the level of use and interaction with QR codes, Microsoft Tags and the likes as marking the end of SMS as the king of mobile marketing.  However, we have seen nothing but an increase in use and effectiveness of SMS marketing to…

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Abandoning the Cord

By | Case Studies, General, News | No Comments

It isn’t news that Americans are hastily moving away from the world of landlines and desktop computers to a mobile and wireless world.  In December a government study entitled the National Health Interview Survey turned up some interested results.  Nearly 1/3 (32%) of all United States households have completely abandoned…

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