Consumers are leaving traditional media channels. Furthermore, as costs of media, labor, and operations increase, marketers are left spending more money from shrinking budgets only to reach smaller audiences in crowded channels.
Playing games has become the #1 activity on mobile phones (70%), even over social media (55%) and texting (46%). With audience sizes rivaling those of broadcast and social media, it's no wonder why retailers and brands are increasingly turning to mobile gaming. Look at some of the most recent research on consumer behaviors.
Smartphone is #1 device used for online shopping (Statista)
Mobile gaming is #1 activity on mobile phones (Data.ai)
Two-thirds of the U.S. play mobile games regularly (The ESA)
67% change their behavior based on discounts (Capital One)
Loyalty program sign-up is no longer a passive first step—it’s a critical moment of influence. With 72% of chains offering some kind of reward to join, generic discounts and point offers aren’t enough to stand out. This report helps you understand what’s working now so you can refine your enrollment strategy with real benchmarks and behavior-driven insights.
In this benchmark report, you’ll discover:
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"Mobivity's program not only pays for our customer acquisition but drove 54% engagement from our lapsed customers."
"Using Connected Rewards for our offers drove the highest engagement we've seen and increased basket sizes by 57%."
