With more than 3 billion people playing mobile games worldwide, Mobivity's Connected RewardsTM connects mobile gameplay to brand rewards, driving superior marketing results for brands and game developers.
Consumers are leaving traditional media channels. Furthermore, as costs of media, labor, and operations increase, marketers are left spending more money from shrinking budgets only to reach smaller audiences in crowded channels.
Playing games has become the #1 activity on mobile phones (70%), even over social media (55%) and texting (46%). With audience sizes rivaling those of broadcast and social media, it's no wonder why retailers and brands are increasingly turning to mobile gaming. Look at some of the most recent research on consumer behaviors.
Smartphone is #1 device used for online shopping (Statista)
Mobile gaming is #1 activity on mobile phones (Data.ai)
Two-thirds of the U.S. play mobile games regularly (The ESA)
67% change their behavior based on discounts (Capital One)
Connected RewardsTM combines three crucial ingredients: the large reach of mobile game audiences, the appeal of in-game brand rewards, and the budget-friendly cost of partner-funded media.
Nearly 3 out of every 4 consumers play mobile games. They are sitting dormantly in your channels. Activate this segment and drive more engagement and traffic.
Through Mobivity’s Connected Rewards marketplace, game publishers and brands can offer incentives players truly want. Real-world rewards.
With Connected Rewards, you can completely fund your offer costs or media costs. You won’t find this flexibility anywhere else.
Attracting new customers to your loyalty program can be difficult and expensive. Keeping them engaged is often even more difficult when over 50% will never use the program and 72% of loyalty program members use less than half of the program itself. We've solved this.
In this 17-page playbook, you'll discover:
The Connected RewardsTM marketplace connects brands and game developers to their target customers. As players continue to play mobile games, they are able to seamlessly earn and redeem rewards from brands they love.
3 billion people play mobile games for entertainment. They also eat and shop in the real world. We connect their virtual world of mobile games to real-world brand rewards, creating a powerful win-win-win for all.
Get better performance from your standard offers and increase the effectiveness of your brand-owned marketing channels with Connected RewardsTM.
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Acquire new players while improving metrics like CPI, Day-7 ROAS, and Average Revenue Per Daily Active User with Connected RewardsTM.
Accelerate customer acquisition
Boost loyalty program engagement
Increase app downloads
Find and reactivate lapsed customers
When you partner with Mobivity, you don’t just gain access to a network of millions of potential customers. You gain a strategic partner who handles all the details and can get reimbursed for offer costs every time a game player redeems a reward.
Learn about unique mobile gaming opportunities that can accelerate your business and marketing goals.
We tailor a strategy to your marketing goals and you provide us with the marketing assets...That's it!
Whether it's driving traffic, increasing downloads or spend, you can reach your marketing goals consistently!
Alexis Flores
Director, Loyalty & CRM | Checkers & Rally's
Abigail Cerra
Sr. Manager of Innovation & Brand Marketing | Refuel Operating Company
