Technology Archives - Mobivity

Visit Us at 48-West!

Posted by | General, News, Technology | No Comments

48

Where Culture Meets Commerce

One of the things that we’ve always been passionate about here at Mobivity is supporting the thriving tech culture of our surrounding area. Chandler, AZ is full of culture (both old and new) focused on the future of technology and how people interact with this technology, and businesses alike.

IMG_0001It’s with this focus that we chose to support and be present at this year’s (and the first year, as a matter of fact) 48 West event in downtown Chandler. Much in the vain of South by Southwest, 48 West aims to be an event that helps foster the relationship between food, music, technology, and the user experience on a plethora of levels in Chandler. Much like our interaction with last year’s Startup Weekend in Chandler, we’ll be on site offering support for an event wide text message notification service, as well as interacting with businesses and technology pioneers throughout the Chandler community.

The event itself is February 15th and 16th, taking place in areas around the downtown Chandler area. You can purchase tickets at 48-west.com for the event.

Where Mobile Sits in 2013

Posted by | Mobile Advertising, Technology | No Comments

2012 was an exciting and eventful year for mobile marketing. There are now companies that will send text message updates reminding you to take your medicine, and Target even chose to opt-out of a Superbowl Ad in favor of a mobile game.

Verizon activated 8.2 million iPhones in the fourth quarter alone, making the app market even more enticing, while feature phones hang on for dear life in the rising smart phone market.

Businesses, brands, and reviewers have began questioning the legitimacy of online SMS substitutes, and big business is beginning to realize the necessity for SMS marketing compliance.

press_releasesIt’s been a big year around our camp too. We’ve forged several successful partnerships, including quite possibly the most relevant one to your, our clients, our partnership with Stampt. Stampt allows you to connect with your customers in a loyal way, rewarding your returning customers and allowing new customers to find your business in a hot minute.

You can rest assured that we will always be working hard to stay in line with the mobile trends for 2013 and beyond, ensuring that you receive the most up to date service and technologies to connect with your customers.


Click here to learn more about Stampt

But one thing is for certain: regardless of what changes in the mobile marketing industry, your mobile phone is still right in your pocket – making it the strongest and greatest way to connect directly with your customers no matter the year.

Mobile’s Effect on Holidays

Posted by | Mobile Experience, Technology | No Comments

According to an infographic created by Digitas, and highlighted by Mashable, Mobile shopping was said to double this year on Thanksgiving day.

In fact, the article warns for readers to not “be too surprised if you [caught] one of your relatives shopping on their smartphone during Thanksgiving dinner.” Which, actually, isn’t too far from the truth. One of my family’s traditions is for all the fathers, uncles, and cousins (of legal age, of course) is to visit our local pub after everyone has departed Thanksgiving dinner for the night and observe our thankfulness for the great and mighty Guinness. On our way out I saw someone standing at the corner of the pub away from her friends on her iPad. Low and behold, she had Amazon open, and was taking advantage of early online Black Friday deals.

According to Mashable,

“Twenty-eight percent of those who own a smartphone or tablet plan to shop from their mobile devices on [Thanksgiving]. . . That’s nearly twice the percentage who said they would shop from a mobile device on Thanksgiving in a similar survey conducted last year.”

A wide percentage of this increase can be attributed to students and young adults, amongst whom nearly 40% planned to shop from their homes this holiday season, and said that “they would actually forego going to a Thanksgiving meal if they knew in advance they couldn’t use their phones.”

For these reasons Digitas, the group that managed this research study and creator of the infographic, has dubbed Thanksgiving “Mobile Thursday.” While many households may be frustrated when searching for quality family time, Digitas argues that the shift in mobile use on Thanksgiving poses a “great opportunity for brands.” And, though some may be frustrated, my family seemed to be out of the norm. During our annual family Bunco game there were just as many dice on the table as there were smartphones and tablets.

“With more consumers shopping on their devices, brands are being provided with more mobile moments to address and create impact – even during a time of turkey, football, and family,” said Chia Chen, SVP of Mobile Practice Lead for Digitas.

However, even with the strength in these numbers, there are challenges for brands who want to boost holiday sales through mobile devices. Even with more people than ever planning to shop from their phones on Thanksgiving, the vast majority (76%) of people surveyed still think it’s easier to shop from a computer. If retailers really want to boost mobile commerce, they must first improve the ease of the shopping experience and tablets first, and think about what their consumers are looking for in a mobile experience.

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