SMS Archives - Mobivity

Clarified Opt-Out Regulations From the FCC

Posted by | Mobile Advertising, News, SMS | No Comments

Those of us in the mobile marketing industry haven’t been strangers to the struggles related to opting-out a user no longer wishing to receive a text message, and the lawsuits that can come with them, but the FCC shined some light on the open seas today as far as what is acceptable moving forward.

As Wireless Week notes,

“The FCC today issued a declaratory ruling stating that it’s alright for companies to send a confirmation text after a consumer has sent an opt-out text.”

The article goes on to state that the FCC confirmed that sending a one-time text message confirming a consumer’s request that no further text messages be send does not violate the TCPA of the commission’s rules, as long as the confirmation text has the specific characteristics described in the petition. “Our ruling will allow organizations that send text messages to consumers form whom they have obtained prior express consent to continue the practice of sending a final, one-time text to confrim receipt of a consumer’s opt-out request,” says the FCC ruling, acknowledging that the practice of an opt-out confirmation message is widespread.

At Mobivity, we’re pleased with the FCC ruling and clarification that will allow us to continue providing the same genuine and quality customer service and experience that both our clients and their customers have become accustomed to. Although this FCC clarification will offer no protection to downright spammers, like this group of British individuals who were indicted for sending nearly 800,000 spam texts per day, it does offer a clearer view on our day to day activities, and offers protection to Mobivity and our clients alike.

The good news, and main take away from this, is that mobile marketing is becoming a better place for marketers and brands to be. With regulations being set in place to protect brands and their customers alike, many of the headaches for mobile marketers will begin to become less and less irritating as the mobile adoption grows each year, and Mobivity will be right here to help you wade the mobile marketing waters as the tide begins to rise.

A Brief History of Text Messaging

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Can you imagine where your life would be without text messaging? Without being able to send a quick note that you’re going to be late going home, or coordinate a meeting with coworkers or friends on the go without ever making a phone call. It’s allowed us to be more efficient, independent, and direct in our interactions with each other. Among all of the short and simple methods of communication available, what lead us to the point we’re at where literally trillions of texts are sent every day (and yes, we mean it when we say literally)?

Texting, or SMS (short message service) is a method of communication that sends messages between cellphones (SMS or SMPP) — or from a PC or handheld to a cell phone (SMTP). The “short” part comes from the maximum size of a text message, which is 160 characters (letters, numbers or symbols in the Latin alphabet) regardless of phone, provider, or technology.

The SMS concept was first developed in the Franco-German GSM cooperation in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert. The first text message was sent years later on December 3rd, 1992 from Neil Papworth, a former developer at Sema Group Telecoms. Mobile phones didn’t have keyboards at the time, so Papworth had to type the message on a PC. Papworth’s text — “Merry Christmas” — was successfully sent to Richard Jarvis at Vodafone.

Most early GSM mobile phone handsets did not support the ability to send text messages. The first SMS gateways for cellphones were network notifications, usually to inform of voice mail messages and billing alerts. Nokia was the first handset manufacturer whose total GSM phone line in 1993 supported user-sending of SMS text messages. In 1997, it became the first manufacturer to produce a mobile phone with a full keyboard: the Nokia 9000i Communicator.

Like any new technology, initial growth for SMS was slow. The average American user sent 0.4 texts per month in 1995. Gradually, phones and networks adapted to better accommodate SMS. In 1999, texts could finally be exchanged between different networks, which increased its usefulness. By 2000, the average number of text messages sent in the U.S. increased to 35 a month per person.

The first, most common method of commercial texting is referred to as “multi-tap.” Each number on the phone is connected to three or four letters. For example, the “3″ key displays “D,” “E” and “F.” Multi-tap is easy to understand, but not very efficient. In the 1990s, Tegic co-founder Cliff Kushler invented T9, short for “Text on 9 keys.” Instead of multi-tapping, predictive text technology displays words from a single keypress. As T9 became familiar with the words and phrases commonly used by the texter, they become correspondent in order of frequency. In 2011, Kushler invented Swype, a texting feature for touchscreens that enables users to drag their fingers to connect the dots between letters in a word.

Virtual keyboards had automatic spell check and correction, predictive text technology, and the ability to learn new words. The keys were larger and keyboard adapts to the phone’s width based on landscape or vertical orientation. Today, virtual keyboards have become a standard feature for smartphones. 2007 also happened to mark the first year that Americans sent and received more text messages per month than phone calls. Social media sites like Twitter adopted the short character format, which has likely helped the text message phenomenon — we’ve learned to be more concise and character-conscious.

Today, SMS is the most widely-used data application in the world, with 81% of mobile phone subscribers using it. And SMS has become more than just a way to text with friends — it also lets us receive updates and alerts, keep track of our finances, send email, and much more.

“The popularity and wide usage rates of text messaging are exactly what make it the ideal form of communication between brands and consumers.”

With new technology and communication mediums popping up almost every day, there will be more choices as far as how brands communicate with their customers. Whether you prefer Pinterest, Instagram, Twitter, Yellow Pages, or Mobile Marketing, there is one thing to always keep in mind. For each new technology presented to consumers, there will be early adopters and people who will never adopt a new technology at all and rarely leave the level of technology they are currently at (Seriously – Blackberry and RIM are still making phones). This is why, when trying to reach your customers, it is the best decision to use a communication channel that is the most widely used application in the world – text messaging.

You can read the full article on the history of the text message from Mashable here.

One-Click Messaging with Mobivity

Posted by | General, Mobile Advertising, SMS, Social Media | No Comments

Over the next few weeks we will be launching a few new products to help businesses connect with their customers in a personal way, so we wanted to take this opportunity to introduce you to a few new revenue generating tools.

First on the list is our new One-Click Messaging.

It’s no secret that your customers are on social networks, and odds are that you also have a branded company Twitter or Facebook page to help connect with these customers in a personal way. While social networking can be extremely effective and helpful for businesses and brands, it can be time-consuming and pain inducing to go to several different sites to connect with your friends and fans.

We’ve designed a simple, and easy to use solution to help you connect with your customers in the way that matters to them most:




By being able to send a message to Twitter, Facebook, and your text message database all at once, you can increase the reach of your messages have while decreasing the amount of time you take to send those messages.

We’ll be rolling out this product on or around September 18th. If you have any questions about connecting your accounts, or how to best utilize social and mobile together, give your Account Coach a call.

From the Red Cross to B.O., SMS Donations are on the Rise

Posted by | Mobile Advertising, News, SMS | No Comments

One of the most common barriers to entry for someone looking to donate financial aid is the difficulty of the process. Whether it’s for a political campaign, or a disaster relief fund, the easier it is for your prospects to donate, the higher level of funds you will be able to raise.

It is for this reason that donations over social and mobile channels have always had extreme success, because the ease of use and user experience is preferable to most other forms of donation. Mobile has seen a rise in popularity overall in politics, with presidential hopeful Mitt Romney’s decision to announce his choice for Vice Presidential candidate over the Mitt Romney mobile app.

Though the success and reach of each of these methods is questionable (see right: I have one of the top mobile carriers in the US), we have to applaude each candidate for their candide attempts at entrance to mobile. President Obama is certainly not foreign to mobile, as we know through his text message campaign in 2008 that garnered many mobile marketing awards. But his donations have a seemingly different approach this time around.

Both President Obama and Mr. Romney have mobile apps, but the President has become the first presidential candidate to accept donations via SMS. Much like Red Cross donations of the past (and present), the cell phone users monthly phone bill will be charged the cost of donation. While a standard web widget has been successful for garnering web donations, the Obama camp has said that they will pitch text message donations on television ads and in live speech settings where a user will be most likely to have their cell phone, and need an easy way to donate to the campaign.

Text message donations aren’t necessarily a new concept, as the Red Cross has gathered millions of dollars in the past for disaster relief funds. A few weeks ago the Red Cross was urging Twitter users to text donations for Hurricane Isaac that hit the southern US coast.

While text donations can be a huge asset for raising money in the mobile environment, there is one major caveat that businesses should pay attention to.

Carriers charge sometimes outrageous fees for receiving the money that is donated, and oftentimes don’t send a donation check until months after the initial donations are received. So while the benefit of having mobile donations may (vastly) outweigh the cost for large organizations, it’s not necessarily a viable solution for small businesses to accept donations – but that’s okay, that’s why we have Square.

While President Obama’s camp has yet to release numbers on the success rates and donation amounts received from text messages, we’re sure they’ll be high. The only thing to look out for now is how the President uses these numbers and database he built to help promote his campaign (it’s almost debate season, right?). We sure hope he uses it wisely, and doesn’t let the chance to reconnect with those who donated slip away.

Promoting Your Mobile Campaign the Right Way

Posted by | Mobile Advertising, Mobile Tips & Tricks, SMS | No Comments

One of the most crucial paths to success of a mobile campaign for your business is the way you promote it. From time to time we’ll see a business that has a great plan of what to do with their mobile campaign, and has a receptive customer base almost guaranteeing success. But time and again we’ve seen that without the right promotion that campaign is sure to fail.

One of the more obvious reasons for starting a mobile campaign is growth. To grow your business, and to grow your customer base. But without promotion, even in the smallest sense of the word, your campaign can’t grow, and won’t positively affect your business.

Our mobile campaigns are one-hundred percent built around building community at the local level. That’s why when first starting a campaign, we ask our clients what is around them. Whether there are schools, malls, or small businesses, we encourage engaging the local and surrounding communities – because ultimately these are the clients that will frequent a client’s business, and the customers that will respond to and interact with a brand through mobile campaigns. Before growing a campaign out to engage everyone, we would suggest focusing in on the direct surroundings – sometimes the low-lying fruit is best to pick first.

Through our experience in working with mobile, we’ve found three key ways to promote a campaign that will all but ensure success for your business in growing your mobile campaign, and set you apart from the competition.

Use what you’re already doing to promote your campaign

While a mobile first approach is extremely successful for marketing at the local level, we’ve found that mobile plays extremely well with others.

Whether you’re business has a specific social media guru, or your business revolves around deliveries, promoting your mobile campaign on all of your existing marketing campaigns will help grow your mobile database incredibly fast.

For example, on the way into the office the other day, one of our employees spotted this Chick-fil-A delivery truck with an opt-in call to action on the tailgate.

We see a lot of these types of promotion over things like print ads, radio ads, and social media posts with our clients, and couldn’t encourage doing this anymore.

One of the easiest ways to get the word out about your campaign is to tell your clients over the channels that you’re already speaking to them on.

Use Printed Promotional Materials In Your Location

One of the first ways we interact with a new client is creating printed promotional materials that we send to their location. For the majority of our clients, this comes in the form of business card sized “opt-in” cards.

We’ve seen some tremendous results with these cards, which is why we include them for free with every account. In addition to opt-in cards, a client is emailed a printable flyer branded to their mobile campaign on the day that they sign up. With mobile, your customers can interact with you immediately and conveniently, which is why we create and send these materials as soon as a client signs up. The sooner your campaign gets promoted, the sooner you’ll be able to see success.

Beyond these opt-in cards, we offer a group of different promotional material packages designed and created with your campaign’s success in mind. Ask your Account Coach about which materials would be best for your location, and how to get those in your store today.

Word of Mouth – The Tried and True Successful Promotion

We recently had a new client sign up, and on their first night of having a live campaign, they gathered 400 opt-ins simply by walking around their business telling customers about the new campaign.

Need we say more?

One of the most successful ways to promote a campaign is word of mouth. That personal connection cannot be replicated by any piece of marketing material and the most secure way of growing your mobile database will absolutely be establishing a personal connection with each of your clients.

To learn more ways to help promote your mobile campaign for the most success, give your Account Coach a call today.

The Importance of a Mobile-Centered Approach

Posted by | Mobile Advertising, Mobile Analytics, News, SMS | No Comments

In a recent article posted on QSRmagazine.com Denise Lee Yohn highlighted some of the key things to look for when planning a new marketing strategy for a business in the QSR industry. Among the top important things needed for a successful marketing campaign is what Yohn calls the “marketing measuring stick:”

“A positive ROI is obviously key, but don’t forget to outline a process that will help you meet your objectives. Like every other expense, you shouldn’t proceed with a marketing program unless you expect a positive return on investment (ROI). But marketing programs don’t lend themselves to easy ROI calculations. It’s difficult to assign a precise value to the outcomes of certain marketing programs, like those intended to favorably influence brand perceptions or generate word of mouth. We all know they’re important, but what are those really worth?”

The problem that Yohn notes is a common one amongst marketing managers country-wide: while brand recognition and loyalty are all important, there’s no way to easily measure this. So how can brands monitor the return on their investment while ensuring positive brand recognition? Easy – a mobile first approach.

The benefits of a mobile local area marketing campaign are clear:

  • You can increase brand loyalty by forming an unprecedented and welcomed form of contact between your brand and your customers.
  • You can see some of the highest levels of ROI from any marketing form before. Mobile marketing, and text message marketing specifically, yields response rates of 12-68% (much higher than the standard 1-2% response rate of a print or mailer campaign, and 3-5% response rate of standard email campaigns) and an ROI of up to 250%. And those aren’t generalized industry numbers, that’s what our clients see and expect on a month to month basis.
  • From POS integration to standard tally sheets, having employees ask to see a text message or mobile coupon offers some of the easiest and effective tracking available to marketers.

The benefits of a mobile-first campaign are clear, but what brands have to lose by not adopting mobile is often overlooked. With the adoption of mobile campaigns across the marketing industry, and the high expectations of consumers, the question has shifted from “should we integrate mobile into our campaign?” to “how do we best integrate a mobile campaign.”

Mobile marketing offers a unique powerhouse previously unseen by marketing mediums, and each day we learn the power that mobile and social marketing has when grouped together, which is why we preach a mobile first approach to each of your marketing plans. To learn more about what Mobivity offers, and how to see your location gain more customers more often, give us a call today.

Sending the Right Message at the Right Time

Posted by | Mobile Advertising, SMS, Technology | No Comments

We’ve all become aware of the power of mobile marketing over the past few years, and with more and more money being invested in mobile advertising it will become increasingly important that you not only send the right message to your customers, but that you send it at the right time. We all remember the infamous VP announcement in the 2008 Presidential campaign, and want to ensure that you don’t make mistakes that history has already corrected.

We live in a world of instant interconnectivity, one where we see Political polls and measurements coming in the form of tweets and text votes, rather than the tried and true Gallup poll. With the United States already at over 100% mobile penetration, we are also reaching a point in which the world will soon have more mobile phone subscriptions than human beings. And according to this Mashable article,

“While voice is still the primary use for mobile device, texting comes in at a close second. Nearly 5 trillion text messages were sent in just 2010 alone. Those 160-character snips accounted for 80% of operator revenue — that’s a whopping $106 billion.”

As an example, Twitter has been around roughly since 2007, and we’re just now figuring out how to best use Twitter, and some marketers still are failing miserably at it. Considering that mobile marketing, and text messaging in particular, have been around much longer, we should know much more about how to do it well.

There are studies that show the science behind when and what to tweet, text, and email to your customers – and we’ll recap the important points for you below (with a little more focus on texting, but maybe we’re biased).

Twittersphere:
Not surprisingly, social media is a very effective form of interacting with customers. However, many businesses and brands rely on sending messages out during the work day (while they’re working – obviously). But studies have shown that some of the best times to engage customers on Twitter is during the weekend.

“Engagement rates for sports brands are typically up to 52% higher than average on weekends, while apparel companies can see increases of more than 30%. As for the best time of the day to tweet, as long as marketers are active between the peak usage hours of 8 a.m. and 7 p.m. they’ll get about 30% more interest than they would by posting at any other time. If you’re posting links, however, aim for sometime between 1 and 3 p.m., as this is the time frame in which they’re likely to get the most clicks.”

Emails:
Emails seem to be most personalized when it comes to promoting your brand. The best time seems to differ based on what your customer’s trends seem to be in interacting with your brand.

“If your audience tends to make purchases during the lunch hour, send prior to that to get on their radar, perhaps including a time-sensitive deal. If your customers patronize your business most on the weekends, it follows that you should shoot for later in the week.”

Mobile and Text Messaging:
One of the best suggestions that we’ve always had for clients is to send out time-sensitive messages and offers to customers – allowing brands to engage their customers and increase revenue at times that are best for them. By planning timed messages based on when your customers will be most likely to interact with and purchase from your brand, businesses can easily increase revenue on the mobile channel.

“Some brands, like restaurants and food services, would do well to employ day-part targeting on mobile ad networks, aiming for the times of day that food is top of mind for consumers. Others might require a more tactile strategy, like studying website analytics for visitation trends and translating that usage structure into a mobile campaign. Either way, with its reams of data on past client and category successes, your mobile ad network is a good place to start formulating your plan.”

Regardless of the channel your business chooses to move forward in, it is key that you put thought into what message you’re sending, and when you’re sending it. With the increase in mobile connections worldwide, it is becoming even more important that brands put thought into how and when they’re engaging their customers on this highly personal channel. To learn more about how we coach our customers to see the best results from mobile marketing, give us a call today.

Connecting with Your Customers 160 Characters at a Time

Posted by | Mobile Advertising, Mobile Experience, SMS | No Comments

It has become obvious over the last few years that the era of page-long ads loaded with copy may slowly start becoming a thing of the past. We live in a growing era of 160 character text messages, and 140 character tweets – two of the most popular advertising mediums with everyone from small businesses to large corporations.

Even those who (still?) support email marketing are looking at the best ways for email to tackle mobile. So how is your business heading into the mobile market – are you jumping in head first with innovative campaigns, or are you merely attempting to mold your current marketing campaigns to have a mobile component? In fact, after the explosion in popularity of email marketing, most emails from marketers go directly into junk mailboxes, creating the exact opposite of a campaign that will engage your customers. Email just isn’t as successful as mobile anymore, as Steven van Zanen notes in his article, “Making the Case for SMS Marketing Over Email“:

“One of the most effective ways to engage consumers is via SMS. Reaching 95 percent of British mobile users and up to 5 billion people worldwide, the humble text message is one of the most trusted mediums of communication.”

In 2011, mobile messaging surpassed email traffic by 500 times, and postal by 300 times – so how does a business take advantage of this shift? Adopting a short message mentality will connect your brand with your customers on their level, one where they actually read your messages. Below we’ll summarize what R.J. Talyor suggests as key areas to focus in alongside this shift.

Know Your Audience
We can never express the importance of knowing who your audience is before beginning any mobile campaign. Failing to do so will not only alienate your audience, but fail to get your message to it’s intended subscribers – a lesson presidential campaigners are learning by using mobile apps (which can only target a rough estimate of 49% of the US market who have smartphones with app capabilities) versus a more comprehensive campaign like Barack Obama’s 2008 text campaign.

Additionally, it is key to test, test, and test again. Make sure that you learn the kind of messages that your customers want to receive. Failing to do so will result in opt-outs en masse, the exact opposite of what a mobile campaign’s goals are.

Personalize Your Message

“Subscribers are not interested in recycled content or batch and blast messages. Use the information collected to send personalized, relevant messages.”

Use your messages to personalize to your community. This is the key benefit to individual location based campaigns, which see much more success, over nationwide corporate campaigns. Personalization will result in higher levels of interaction and redemption, and create a sense of community between your brand and the subscribers in your campaign.

Don’t Rely on SMS Alone, Get Your Email Campaigns, Social Networks, and Everything Else on Mobile
Once you have your customer’s attention, keep it. Using text messages to direct subscribers to desktop versions of your website, or to a non-mobile optimized email campaign, can be fatal.

“When consumers opt in to receive mobile messages and provide their email address for future communications, marketers must capitalize on the opportunity by continuing to build the relationship across email, Facebook and Twitter.”

With the shift in focus that comes along with a transition to a mobile and interconnected society, your customers are expecting that, if they are receiving content from you on their mobile device, what you are sending them is mobile friendly. Don’t lose customers to a poorly executed mobile campaign, give us a call today.

How Mobile Will Dominate the Future of Advertising and Media.

Posted by | General, Mobile Advertising, Mobile Experience, SMS, Technology | No Comments

So often ambiguous words like “mobile” and “media-rich” are words thrown around to describe the future of advertising and marketing for brands and businesses. But what exactly does that mean, and how does a business achieve a successful advertising approach in this marketing paradigm shift? According to a chart created by Derek Thompson, advertisers have their focus entirely misallocated based on where the users’ focus is actually at.

“Consumers are spending 10% of their media attention on their mobile devices while the medium only commands a mere 1% of total ad-spend. Comparatively, the quickly “dying” print medium attracts only about 7% of media-time, but still captures an astonishing 25% of the total U.S. ad-spend, with print receiving 25-times more ad money than mobile. The disparity between the two mediums gives a strong indication as to how much room mobile still has to grow.”

So why the disparity between advertiser spending and consumer attention? One argument can simply be founded on the fact that the entire mobile advertising market is much wider than any individual advertiser is utilizing. Thanks to advancements in mobile ad units, mobile search, mobile apps, mobile websites, SMS, and QR codes, mobile advertisers have a wide palette of choices to engage their audience on the mobile channel. Many believe that we are barely entering the first inning for mobile advertising, and that the golden age of mobile is upon us, and is here to stay.

But one of the biggest questions of all is how advertisers will react to this information, and where they will invest their money on the mobile map. In the report, “Mobile Business Forecast for Marketers 2012,” Antenna reports that U.S. small and medium size businesses plan to invest, on average, $852,000 in mobile over the next 12-18 months compared with an investment of $405,000 to date. For U.S. enterprises, the future investment jumps up to $1.4 million compared with the $587,000 spent to date. This represents a doubled investment to date in mobile advertising and spending – showing that marketers and advertisers alike for small and medium sized businesses realize the need for a strategic mobile component, but don’t yet know where to spend their money.

Brands are also reporting a discrepancy in success of mobile strategies. 33% say that they have had interaction with 1/2 to 3/4 of their customers, 29% by 1/4 of customers, 22% by less than 1/4 and only 16% report widespread adoption and interaction. The numbers suggests brands may be launching projects without considerately researching what kind of content their customers are looking for. This can be expected with the wide palette of mobile content available to advertisers, but should not be acceptable for those looking to enter the mobile space.

As we’ve noted, one of the worst offenders is the lackadaisical implementation of QR codes into mobile campaigns without much research to justify their use. Additionally, companies seem to be slapping together social network pages and apps to occupy their space in the mobile market, without actually focusing on the goal of entering the mobile space – to increase customer interaction on a channel both convenient and effective to the consumer.

Additionally, designing mobile apps (though a great application if implemented effectively) can be disastrous without good market research on your customers. With consumer choice for mobile OS all over the map, it can be difficult – and costly – to design a mobile app that not only works for interacting with your customers, but also works on your customers’ devices.

With so many mobile mediums to choose from, and only 50.3% Smart Phone saturation in the US it is important to choose a marketing medium that will work for your business, as well as your consumers. Luckily for brands and advertisers alike, the search doesn’t have to be a light at the end of the technological tunnel. Text message marketing has seen proven and measurable results with one of the highest returns on investment of any marketing medium before. Text message marketing allows businesses to take advantage of a mobile medium that consumers are both familiar with, and are welcome to receive offers from.

While businesses across the country are trying to find their piece of the mobile marketing pie, thousands of brands and advertisers are taking advantage of the proven results and increased interaction that comes along with Text Message Marketing. To see how your business could benefit from a mobile marketing account with Mobivity, give us a call today.

Using the #1 App Across All American Smart Phones to Market Your Business

Posted by | Mobile Advertising, SMS, Technology | No Comments

In the growing mobile marketing economy, brands and businesses are looking for new and innovative ways to engage the rising smartphone population through apps, QR codes, SMS, and location based advertising. While the creative factor may play more into the use of location based advertising and app designing, the focus of every mobile marketing agency should be one thing, and one thing only – an increase in the bottom line for their clients.

According to Nielsen’s February 2012 report, feature phone users make up 49.7 percent of total U.S. mobile subscribers. Using CTIA’s mobile wireless subscriber number of 331 million (December 2011), that equates to approximately 165 million subscribers, which is a healthy number. And according to Angelo Biasi, an adjunct professor for mobile marketing at New York University’s School of Continuing and Professional Studies, “it is likely some of your customers and stakeholders are a part of that 165 million.”

“It is safe to say that when it comes to marketing to the widest audience of mobile subscribers with any one tactic, SMS messaging is king. With marketing success metrics of nearly 98 percent open rate (83 percent within the first three minutes) and up to 45 percent response rate, it is no wonder smart mobile marketers still consider SMS messaging as a viable tactic to reach all mobile subscribers.”

Yet if SMS and Text Message Marketing provide such a wide reach and high level of response, why is it still being overlooked in mobile marketing campaigns? According to Julie Roth Novack:

“SMS is an overlooked channel, it went out of favor a year or two ago with the growth in smartphones. In people’s minds, SMS is connected with feature phones but the fact of the matter is SMS is the No. 1 app on smartphones. There is this idea that because you are going after smartphone users, you don’t need SMS. [But] we have really seen a shift in the past six months, with [industry leading businesses] saying that SMS is a critical part of their strategy.”

It is this realization that is functionally changing the way industry leaders look at SMS and Text Message Marketing. It may be the most dated mobile marketing medium available, yet it is continually successful, and king of the hill, because of it’s wide reach and effectiveness. According to Kalin Kassabov,

“People are texting more than ever regardless of what type of phone they have. And even with smartphones, texting is still the No. 1 activity because of its easy user interface.”

So while your brand or business may be after captivating a mobile audience within a media-rich experience on their mobile device of choice, the main goals of mobile marketing are to increase customer loyalty and to create a positive effect on the bottom line by bringing customers in at times when you need them most. No marketing medium has been able to come anywhere close to achieving these goals in the way that SMS and Text Message Marketing has. While we believe in creative and engaging mobile campaigns, our frame of mind is singularly around one thing – bringing our clients more customers more often and showing them the effectiveness of text message and mobile marketing. But don’t take our word for it, give it a try today.

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