Press Releases Archives - Mobivity

Mobivity Appoints Former SmartReceipt Executives to Key Roles

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PHOENIX, AZ – April 15, 2014 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced the appointments of two former SmartReceipt executives to leadership roles with Mobivity.

The appointments come less than a month after the Company completed its acquisition of the assets and operations of SmartReceipt, Inc., a marketing solutions company whose software products transformed traditional retail transaction receipts for Subway, Baskin-Robbins, Dairy Queen and others into engaging “smart” receipts that feature coupons and special offers for consumers.

Nick Bolton was named Mobivity’s vice president of client services. He will manage the daily customerfacing operations for Mobivity clients.

Jonathan Cassell was named vice president of business development. He will spearhead monetization efforts for clients and business prospects.

Bolton and Cassell played instrumental roles in accelerating SmartReceipt’s growth, culminating in more than 7,500 installs that enabled SmartReceipt to process up to 1.2 million SmartReceipts per day.

Bolton began at SmartReceipt in 2005 as system and sales engineer when the company was named Nutricate. During his time at SmartReceipt he was promoted to product manager in 2007, director of operations in 2010, and vice president of operations in 2012. Bolton built an integration and installation process that led to SmartReceipt being installed in more than 7,500 locations and product compatibility with approximately 80 percent of the point of sale systems in the marketplace.

Cassell joined SmartReceipt in 2009 following the acquisition of his previous SaaS (software-as-aservice) venture. In his first year, Cassell led the repositioning and rebranding of the company from a nutrition and wellness brand into an innovative marketing platform renamed SmartReceipt. Cassell was promoted to vice president of business development in 2012 and was responsible for bringing on many of the company’s largest clients and key strategic partnerships.

Dennis Becker, chief executive officer of Mobivity, said, “Nick and Jon succeeded in providing great value to brand clients while scaling SmartReceipt to meet customer demand. We are pleased to have them join Mobivity’s seasoned executive team that has now combined SmartReceipt with the Company’s text messaging and Stampt mobile app offerings to create an innovative digital loyalty solution for clients.”

Mike Bynum, president of Mobivity, commented, “With the addition of Nick and Jon, Mobivity’s management team is bolstered with additional experience and expertise in acquiring thousands of merchants locations and successfully evolving and delivering a competitive product and service offering. With their unique experience growing thousands of installations for the world’s largest franchise brand, Mobivity is better equipped to execute on its mission to bring more customers, more often to local advertisers.”

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions enable businesses across the United States to drive incremental sales and profitability by quickly and effectively communicating to their most loyal customers. Included are SmartReceipt, which transforms traditional retail transaction receipts into engaging “smart” receipts, an industry-leading text messaging product, and an innovative Stampt™ mobile loyalty application, Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to Mobivity’s failure to successfully cross-sell SmartReceipt’s products and services with its own; the risk that SmartReceipt customers will not continue their relationship with Mobivity; the risk that Mobivity may be unable to retain and expand the current base of SmartReceipt customers; the risk that Mobivity’s may be unable to develop the sales force required to achieve its development and revenue goals; the risk that Mobivity may be unable to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2013 filed with the SEC on March 31, 2014 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Mobivity Completes Acquisition of SmartReceipt

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Acquisition Expected to Expand Mobivity’s Deployment to More than 17,000 Locations

PHOENIX, AZ – March 13, 2014 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced that it has completed its acquisition of the assets and operations of SmartReceipt, Inc., a marketing solutions company whose software products transform traditional retail transaction receipts for Subway, Baskin-Robbins, Dairy Queen and others into engaging “smart” receipts that feature coupons and special offers for consumers. SmartReceipt was a privately owned company based in Santa Barbara, California.

Dennis Becker, chief executive officer of Mobivity, said, “We believe this acquisition has the potential to significantly transform Mobivity’s product offering portfolio and create what we believe will be the largest installed base of any SaaS mobile loyalty program provider in the industry, with more than 17,000 locations. Going forward, the capability to integrate SmartReceipt’s printed receipt data in combination with Mobivity’s current SMS and Stampt mobile loyalty app allows our retailer customers to generate actionable data to craft specialized offers, coupons and messages based on actual individual purchasing histories. Additionally, we see opportunities to further integrate the technology beyond its current use to assist retailers to continue to retain their most loyal customers.”

Like Mobivity’s product offerings, SmartReceipt employs a SaaS-based monthly recurring revenue business model with most of its client base within the Quick Serve Restaurant (QSR) industry. Its customers pay a set monthly fee per location for use of the service. SmartReceipt’s solution is compatible with over 80% of Point-of-Sale (POS) systems available in the marketplace today and transmits the printed receipt data from POS systems to SmartReceipt’s cloud-based platform, enabling the QSR to store transactional data and dynamically control the receipt content in real-time. Up to 1.2 million receipt transactions are processed daily by SmartReceipt across more than 7,500 locations throughout the U.S., including major brands such as Subway, Baskin-Robbins and Dairy Queen.

Mike Bynum, President of Mobivity, commented,

“In just the past month since we made the announcement, we have had tremendous interest from existing Mobivity customers in the SmartReceipt product offering, and vice versa. The enthusiasm by leading retailers around the country to the capabilities and unique integration of these technologies certainly provides us a level of excitement as we begin to roll out these products on an integrated basis. With more than 17,000 combined locations, we see significant opportunities for cross-selling going forward.”

The terms of the transaction are more fully described by Mobivity in a current report on Form 8-K to be filed with the United States Securities and Exchange Commission.

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative Stampt™ mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com

Mobivity Adds Phil Guarascio To Company’s Board of Directors

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Former Vice President of Corporate Advertising and Marketing at General Motors and Lead Executive, Marketing and Sales at the National Football League Becomes Independent Director

PHOENIX, AZ – March 4, 2014 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced that Phil Guarascio has joined the Company’s Board of Directors as an Independent Director.

Mr. Guarascio has been the Chairman and Chief Executive Officer of PG Ventures LLC since May 2000 where he serves as a marketing and advertising business consultant. He was Lead Executive, Marketing and Sales at the National Football League from 2003-2007 and has been a consultant for the William Morris Agency since October 2001.

For 16 years, Mr. Guarascio was with General Motors where he served as Vice President of Corporate Advertising and Marketing primarily responsible for worldwide advertising resource management, managing consolidated media placement and before that as General Manager of Marketing and Advertising for General Motors’ North American Operations. Mr. Guarascio introduced the GM Card and managed the General Motors corporate brand to a 20 percent increase in customer purchase consideration.

He joined General Motors in 1985 after 21 years with the New York advertising agency, D’Arcy, Masius, Benton & Bowles.

Mr. Guarascio was most recently non-executive Chairman of Arbitron which sold to Nielsen in December of 2013 for $1.3 billion. He also currently serves on the Board of Papa John’s Pizza (NASDAQ: PZZA), the third largest pizza franchise in the U.S.

Dennis Becker, chief executive officer of Mobivity, said,

“We are pleased to have a marketing executive with the experience and the expertise of Phil Guarascio join the Mobivity Board. Phil will bring to our Board world-class experience in successfully marketing iconic brands that are at the core of American business and very much a part of our everyday lives. Phil has the unique blend of both brand and agency connections coupled with the tech side of the marketing industry. We couldn’t be happier that he agreed to join our Board in what is a pivotal and exciting time for Mobivity.”

Mr. Guarascio said,

“Mobivity is in a prime position to expand its mobile marketing leadership and market share given its experience, technology and solutions that bring more customers, more often. Getting customers through the door is a universal need by brands of all sizes. Mobivity’s unique and expanding combination of products and services creates personalization options that marketers have long sought to drive loyalty and expand monetization opportunities. I’m thrilled to be asked to be part of Mobivity’s bright future.”

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative Stampt™ mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com

Mobivity Enters into Letter of Intent to Acquire SmartReceipt, Inc.

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Acquisition Would Expand Mobivity’s Deployment to More than 17,000 Locations Including 6,000 From One of the Largest Quick Serve Restaurant (QSR) Chains in the World

Phoenix, AZ – January 21, 2013 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced that it has entered into a Letter of Intent to acquire SmartReceipt, Inc., a marketing solutions company whose software products transform traditional retail transaction receipts for Subway, Baskin-Robbins, Dairy Queen and others into engaging “smart” receipts that feature coupons and special offers for consumers. SmartReceipt is privately owned and is based in Santa Barbara, California.

Jack Dorsey, founder and CEO of Square and co-founder of Twitter, recently told retailers at the National Retail Federation’s annual expo that printed receipts are underused and could be a next-generation point of engagement with consumers.

“What if we see the receipt more as a publishing medium — a product unto itself that people actually want to take home, that they want to engage with, be fully interactive with?” Dorsey said. “”What can we do with this everyday tool?” he said.

“What can we build into this canvas that’s actually valuable, that’s independent of the product you just sold? What can you give in this communication channel, this publishing medium, that people want to engage with?”

Like Mobivity’s product offerings, SmartReceipt employs a SaaS-based monthly recurring revenue business model with most of its client base within the QSR industry. Its customers pay a set monthly fee per location for use of the service. SmartReceipt’s solution is compatible with over 80% of Point-of-Sale (POS) systems available in the marketplace today and transmits the printed receipt data from POS systems to SmartReceipt’s cloud-based platform, enabling the QSR to store transactional data and dynamically control the receipt content in real-time. More than 1.2 million receipt transactions are processed daily by SmartReceipt across more than 7,500 locations throughout the U.S., including major brands such as Subway, Baskin-Robbins and Dairy Queen.

Dennis Becker, chief executive officer of Mobivity, said, “We are very excited about the opportunity to acquire SmartReceipt and the resulting combined company. We believe SmartReceipt’s printed receipt data yields highly sought-after individual, actionable purchase history which in combination with Mobivity’s current SMS and Stampt mobile loyalty app can be monetized and leveraged by our combined 17,000 plus customer locations. SmartReceipt’s innovative and low cost approach to bypassing the POS system and instead directly integrating with printed receipt data, dramatically reduces the merchant need to alter their complex POS solutions. Integrating SmartReceipt’s point of sale data into Mobivity’s SMS and Stampt offering will enable retailers to generate actionable data to craft specialized offers, coupons and messages based on actual individual purchasing histories. This is a win for both the consumer and the retailer.”

“We believe that SmartReceipt’s technology could be a game changer for our existing and future customers,” added Mike Bynum, President of Mobivity. “Following the acquisition, we believe we will be able to offer all of our 17,000 plus end users a more complete suite of products and services. As we quickly integrate and leverage the combined products and technology, it should create opportunities to increase our customers’ investment in our products.”

Upon closing, Mobivity and SmartReceipt will combine for what is believed to represent the largest installed base of any SaaS mobile loyalty program provider in the industry.

“Mobile is undoubtedly the next generation interface to the consumer,” said Eric Kanowsky, Chief Executive Officer and Director of SmartReceipt. “Combining with Mobivity is a fantastic opportunity to leverage our innovative approach to driving consumer purchase behavior through tapping receipt data in real-time. We believe that together we will bring more value to thousands of existing merchant locations with the ability to match purchase data to consumers’ mobile devices. Our shareholders are very pleased to be participating in what we consider to be a bright future with Mobivity.”

The letter of intent entered into by Mobivity and SmartReceipt is non-binding and the completion of the transaction is subject to certain conditions. Consequently, there can be no assurance that Mobivity will successfully acquire SmartReceipt. However it does provide Mobivity with a 30 day exclusive dealing period during which SmartReceipt has agreed not to engage in discussions with others concerning a change in control transaction. The terms of the letter of intent are more fully described in a report on Form 8-K to be filed by Mobivity with the United States Securities and Exchange Commission.

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative StamptTM mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

About SmartReceipt

SmartReceipt was founded in 2004 in Santa Barbara, California as Nutricate Corporation, with a mission of providing personalized nutrition and marketing messages that enable consumers to make better food decisions. The company changed its name to SmartReceipt in 2010 and continues to provide innovative marketing solutions that enable retailers to generate incremental revenue and influence consumer purchasing decisions. For more information, please visit www.receipt.com.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the benefits of the Company’s agreement with Frextr; the ability of the Company to successfully transfer Frextr’s clients to the Company’s mobile marketing platform; the Company’s ability to expand its customer base in the future through transactions similar to the Frextr transaction; expectations for the growth of the Company’s operations, sales force and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully transfer a meaningful amount of Frextr’s clients to the Company’s mobile marketing platform; our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com
 

Ziplocal and Mobivity To Provide Revenue-Producing Mobile Marketing Solutions To Local Businesses

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PROVO, Utah and PHOENIX – Jan. 9, 2014 – Ziplocal announced an agreement to sell Mobivity’s mobile marketing services throughout the United States. Ziplocal, based in Provo, UT, is a privately-held, print and digital local search services company operating in 290 communities in 33 states. Mobivity Holdings Corp. (MFON) is an award-winning provider of proprietary and patented mobile marketing technologies and solutions.

Ziplocal’s 50,000 clients now have access to Mobivity’s leading technology platform that drives sales, engagement, and loyalty. Furthermore, Ziplocal intends to offer Mobivity services, which it is calling ZipLoyalty, to all businesses in each of its 290 markets. It also will sell Mobivity services throughout the United States through its 120 person inside and outside sales force.

Initially, Ziplocal will sell two Mobivity products:

  • ZipLoyalty is a cost-effective text/smartphone marketing solution. With ZipLoyalty, local businesses will build and market goods and services to loyal customers using opt-in databases to drive incremental sales.
  • Mobivity’s innovative Stampt smartphone loyalty application replaces paper stamp cards commonly found at small business locations.

Ziplocal also licensed Mobivity’s patented system for using telephone numbers as a key to mobile subscriber information without the use of a look-up database. Using this system, the telecom and mobile marketing industry can access key mobile subscriber information to perform various tasks such as routing SMS text messages to the correct carrier network.

“As we enter 2014, it’s more critical than ever that local businesses mobilize! Especially when wireless penetration in the United States exceeds 100 percent,” said Jennifer Nielson, Ziplocal Director of Digital Product Strategy. “ZipLoyalty is a key element in Ziplocal’s digital growth strategy. Because SMS text messages are read 95 percent of the time within four minutes by consumers, businesses have tremendous opportunity to connect with customers with immediate results, and the Stampt loyalty product will have mobile users returning to our clients’ locations to make purchases more than ever before.”

“Mobivity’s mission is to offer solutions to small businesses that will allow them to bring more customers more often,” said Dennis Becker, Mobivity Chairman and CEO. “We’re pleased to team with Ziplocal, a leader in its commitment to its customers in changed media consumption times.”

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative StamptTM mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

About Ziplocal

Ziplocal is a local search company that reaches communities all across the United States with digital advertising innovations delivered through mobile devices, the internet and traditional media. With a dedicated on-the-ground sales force, combined with telephone sales and support, Ziplocal currently reaches more than 290 U.S. markets in 33 states. Rich and relevant local content with a strong focus on interactive and immersive media sets the company’s mobile applications and local search site apart from other search sites. Ziplocal’s robust local search products combine comprehensive data as well as the latest geo-targeting technologies with an extreme focus on delivering results for advertisers and the best end-user experiences for consumers.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the benefits of the Company’s agreement with Frextr; the ability of the Company to successfully transfer Frextr’s clients to the Company’s mobile marketing platform; the Company’s ability to expand its customer base in the future through transactions similar to the Frextr transaction; expectations for the growth of the Company’s operations, sales force and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully transfer a meaningful amount of Frextr’s clients to the Company’s mobile marketing platform; our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com
 

Frextr Selects Mobivity to Service Customer Base

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PHOENIX, AZ | January 7, 2014 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced an agreement with Frextr to transition all of Frextr’s clients to Mobivity’s mobile marketing platform.

Frextr will no longer support its customers’ text messaging programs and is working closely with Mobivity to transfer its installed customer base of more than 350 locations to Mobivity’s platform. Frextr, based in Pasadena, CA., has a number of small businesses, national and regional franchise operators, municipalities and not-for-profits that rely on text messaging to engage with their customers and constituents on an ongoing basis.

Dennis Becker, chief executive officer of Mobivity, commented, “It is the hope of both parties that we can reengage with all of the existing Frextr customers to provide our patented text messaging software as well as Stampt loyalty app to help these customers drive more customers, more often. With an existing base of more than 11,000 locations currently utilizing our solutions, we look forward to the opportunity of providing great service and solutions to the Frextr customer base going forward.”

Mr. Becker concluded:

“This agreement with Frextr is one that we believe we have the ability to replicate. There are a number of small providers that have higher cost delivery systems and are unable to attain the scale necessary to drive efficiencies. One of the key advantages of Mobivity is the scaling capabilities of our infrastructure. This is a key differentiator that cannot be overlooked. With a number of opportunities for expansion in our sights, we look forward to a great 2014.”

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative StamptTM mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit
www.mobivity.com.

Forward Looking Statement Mobivity

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the benefits of the Company’s agreement with Frextr; the ability of the Company to successfully transfer Frextr’s clients to the Company’s mobile marketing platform; the Company’s ability to expand its customer base in the future through transactions similar to the Frextr transaction; expectations for the growth of the Company’s operations, sales force and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully transfer a meaningful amount of Frextr’s clients to the Company’s mobile marketing platform; our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com
 

Mobivity Reports Financial Results for the Third Quarter of Fiscal 2013

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PHOENIX, AZ – November 14, 2013 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced financial results for the quarter ended September 30, 2013.

Third Quarter 2013 and Other Recent Business Highlights:

  • Q3 2013 Net Revenues increased 3.0% to $1,036,000 from $1,006,000 in Q3 2012
  • Subscriber-based revenues increased 79% compared to the period a year ago
  • Year to date subscription-based revenues increased 260%
  • Q3 2013 Gross Margin increased 9.8% to $767,000 from $699,000 in Q3 2012
  • Newly acquired resellers channel revenues from the Front Door Insights (FDI) asset acquisition increased reseller revenues 36% compared to FDI’s reseller revenue during Q2, 2013
  • Mobivity’s Stampt smartphone loyalty app transactions grew 15% to more than 900,000 over Q2, 2013

Dennis Becker, Chairman and Chief Executive Officer of Mobivity, commented “The third quarter of this year was focused on the preparation and implementation phase of our growth initiatives under the direction of our newly appointed management team. We have successfully completed the integration of the Front Door Insights assets into our operations and have recently begun to relaunch FDI resellers with both our enhanced SMS mobile marketing tools and Stampt smartphone loyalty application. There are now over 2,500 sales reps selling Mobivity’s solutions both direct and indirectly across the United States. We have also begun to procure an increasing number of patent licensees acknowledging our intellectual property and its relevance to the mobile marketing industry. With management expansion, FDI integration, and reseller deployments behind us, we are anxious to transition to fully focusing on growth and expanding on our existing user-base of more than 11,000 local merchants.”

Quarterly Results

Revenues for the third quarter of 2013 were $1,036,000, an increase of $30,000, or 3.0%, compared to the same period in 2012. The net increase is primarily attributable to an increase of 79% in revenues from subscriber-based licensing and approximately $69,000 in revenues from recent acquisitions. This increase was offset by the loss of several large project-based accounts that were not replaced with new sales in 2013, primarily due to increased focus on small businesses, and other minor factors.

Gross margins increased to 74.1% during the third quarter of 2013 as compared to 69.5% in the comparable period a year ago. The improvement in gross margins is attributable to the company’s focus on subscription-based licensing of its patented SMS mobile marketing solutions and Stampt loyalty app which inherently carry higher gross margins as opposed to project-based accounts that existed a year ago.

Operating expenses for the third quarter of 2013 were $3,119,000, an increase of $1,790,000, or 134.6% compared to the same period in 2012. The increase in operating expenses in primarily attributable to the investments in our management team and sales infrastructure to drive incremental growth going forward. Non-cash stock-based compensation expense was $1,140,000 during the quarter, as compared to $105,000 during the period a year ago.

Net loss during the quarter was $(2,404,000), or $(0.02) per basic and diluted share as compared to a net loss of $(2,356,000), or $(0.10) per basic and diluted share in the third quarter of 2012.

Adjusted EBITDA, a non-GAAP metric (see table 1) was $(1,122,000) during the third quarter of 2013 as compared to $(394,000) during the quarter a year ago.

Year to Date Results

Revenues year to date in 2013 were $3,150,000, an increase of $121,000, or 4.0%, compared to the same period in 2012. The net increase is primarily attributable to an increase of 260% in subscriber-based licensing and approximately $98,000 in revenues from recent acquisitions. This increase was offset by the loss of several large project-based accounts that were not replaced with new sales in 2013, primarily due to increased focus on small businesses, and other minor factors.

Net loss for the first nine months of 2013 was $(14,702,000), or $(0.28) per basic and diluted share as compared to a net loss of $(5,040,000), or $(0.22) per basic and diluted share in the comparable nine month period.

Adjusted EBITDA, a non-GAAP metric (see table 1) was $(1,679,000) during the first nine months of 2013 as compared to $(1,169,000) during the same period a year ago.

Balance Sheet

The company ended the third quarter with $3,500,000 in cash and equivalents and no long-term debt. In the second quarter, the company raised $12,711,000, comprised of $5,355,000 in debt and interest conversion and $7,356,000 in new working capital, of which $1,500,000 was used towards the FDI acquisition.

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative Stampt™ mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, United States Tennis Association, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the expected benefits resulting from the reverse split of the Company’s common shares, expectations for the growth of the Company’s operations and revenue; the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, the trading price of our common shares following the reverse split, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com
 

Mobivity Effects Reverse Stock Split

Posted by | Press Releases | No Comments

PHOENIX, AZ – November 12, 2013 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced the effectiveness of a 1-for-6 reverse stock split of issued Mobivity common stock. Mobivity common stock will begin trading on a split-adjusted basis on the OTCQB market at the opening of trading tomorrow, November 13, 2013.

Dennis Becker, chairman and chief executive officer of Mobivity commented, “Mobivity continues to execute on our business plan. We are successfully adding thousands of new customers that are leveraging our mobile marketing solutions to drive customer engagement and sales. Effecting this reverse stock split is intended to allow for greater visibility amongst the national investment community and take us a step closer towards a possible listing on a national exchange.”

The reverse stock split will affect all shares of the Company`s common stock outstanding immediately prior to the effective time of the reverse stock split, as well as the number of shares of common stock available for issuance under the Company`s equity incentive plans. In addition, the reverse stock split will effect a reduction in the number of shares of common stock issuable upon the exercise of stock options or warrants outstanding immediately prior to the effectiveness of the reverse stock split, with a proportional increase in the exercise price. No fractional shares will be issued as a result of the reverse stock split. In lieu of issuing fractional shares, the Company will round up to one whole share of Common Stock in the event a stockholder would be entitled to receive a fractional share of Common Stock.

Additional information regarding the reverse stock split can be found in the Company’s definitive information statement filed with the Securities and Exchange Commission on October 15, 2013.

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative Stampt™ mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, United States Tennis Association, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the expected benefits resulting from the reverse split of the Company’s common shares, expectations for the growth of the Company’s operations and revenue; the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, the trading price of our common shares following the reverse split, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com
 

More Than 1,000 Local Advertisers Adopt Mobivity’s Newly Launched Patent Licensing Program

Posted by | Press Releases | No Comments

Phoenix, Arizona – November 11, 2013 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions today announced the launch of its patent licensing program pertaining to Mobivity’s U.S. Patent number 6788769 B1 that covers a method and system for using telephone numbers as a key to accessing mobile subscriber information without the use of a look-up database.

The launch of this patent licensing program, which commenced in October of this year, has now been agreed to by over 1,000 of Mobivity’s new and existing customer base. A method for looking up wireless carrier destination information is key to the process of sending SMS text messages and is often essential when processing mobile marketing messages. The license will cover Mobivity’s customers as long as they are subscribed to Mobivity’s mobile marketing service.

Dennis Becker, chief executive officer of Mobivity commented, “At the core of the Mobivity product portfolio is patented technology that delivers SMS text messages across numerous networks instantaneously and simultaneously. Mobivity’s customers are provided access to this technology that others in the industry may be unable to provide. We believe adoption of our core patents through the licensing of our products and services is a productive step in validating our intellectual property and its place in the market.”

Mr. Becker concluded, “We have engaged an aggressive sales and marketing strategy to expand the use of our SMS text messaging and Stampt mobile loyalty program. With an expansion of our direct sales force, as well as the introduction of our indirect model through companies such as Valley Yellow Pages, we believe we have the plans in place to build on the strong and patented infrastructure that we have created.”

About Mobivity:

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative Stampt™ mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, United States Tennis Association, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement:

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company’s operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company’s success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com
 

Valley Yellow Pages And Mobivity Team To Provide Leading Mobile Marketing Solutions To Local Businesses

Posted by | News, Press Releases | No Comments

 
FRESNO, CA and PHOENIX, AZ — (Marketwired – October 17, 2013)Valley Yellow Pages, the largest independent Yellow Pages publisher in Central and Northern California and the third largest in the nation, announced a three-year agreement to provide mobile services through Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions.

Participating Valley clients now have access to Mobivity’s leading technology platform that drives sales, engagement, and loyalty.

Valley Yellow Pages does business in 46 markets from Bakersfield to the Oregon border. It calls upon approximately 633,000 businesses with over 300 sales employees who are now selling Mobivity products and services.

Initial products available include:

  • An affordable text marketing solution that includes industry leading account coaches, enabling local businesses to build opt-in mobile databases that drive incremental sales.
  • Mobivity’s innovative Stampt smartphone loyalty application that gives iPhone and Android users the ability to replace paper stamp cards as well as receive specials and other information.

Valley Yellow Pages also licensed Mobivity’s U.S. Patent number 6788769 B1 that covers a method and system for using telephone numbers as a key to address email and online content without the use of a look-up database. Using this system, a phone number is used to access a website or an email address in exactly the same way it is used to dial a telephone.

“With its leading, patented mobile solutions and unmatched experience in providing solutions to small and medium sized businesses, Mobivity is uniquely qualified to serve the clients of Valley Yellow Pages,” said Dominic D’Innocenti, Valley Yellow Pages’ Senior Vice President of Sales and Marketing. “With Mobivity, we will enable local businesses to reach customers in new and rewarding ways through a comprehensive suite of mobile marketing products.”

“Text messaging is ubiquitous and studies show that more than 95 percent are read within four minutes. This has tremendous implications for businesses, as does the Stampt loyalty product that will have mobile users returning to our clients’ businesses more than ever before.”

“Like Valley Yellow Pages, Mobivity’s mission is to bring tools to small businesses that will allow them to grow,” said Dennis Becker, Mobivity Chairman and CEO. “We’re thrilled to do business with a company that is so committed to the welfare of its customers in such changing media consumption times.”

About Valley Yellow Pages

Valley Yellow Pages is the largest independent Yellow Pages publisher in Central and Northern California and the third largest in the nation. Directories are delivered to approximately six million households and businesses in 46 different markets, helping consumers find reliable, local business information. In addition to print, Valley Yellow Pages provides local search tools online with its Internet Yellow Pages at myyp.com, and mobile apps. To help consumers save money, Valley Yellow Pages also has coupons and text message offers available through its print, mobile, and online products. For more information, visit www.myyp.com.

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative Stampt™ mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, United States Tennis Association, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statements

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company’s operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company’s success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com
 

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