News Archives - Mobivity

Mobivity Appoints Former SmartReceipt Executives to Key Roles

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PHOENIX, AZ – April 15, 2014 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced the appointments of two former SmartReceipt executives to leadership roles with Mobivity.

The appointments come less than a month after the Company completed its acquisition of the assets and operations of SmartReceipt, Inc., a marketing solutions company whose software products transformed traditional retail transaction receipts for Subway, Baskin-Robbins, Dairy Queen and others into engaging “smart” receipts that feature coupons and special offers for consumers.

Nick Bolton was named Mobivity’s vice president of client services. He will manage the daily customerfacing operations for Mobivity clients.

Jonathan Cassell was named vice president of business development. He will spearhead monetization efforts for clients and business prospects.

Bolton and Cassell played instrumental roles in accelerating SmartReceipt’s growth, culminating in more than 7,500 installs that enabled SmartReceipt to process up to 1.2 million SmartReceipts per day.

Bolton began at SmartReceipt in 2005 as system and sales engineer when the company was named Nutricate. During his time at SmartReceipt he was promoted to product manager in 2007, director of operations in 2010, and vice president of operations in 2012. Bolton built an integration and installation process that led to SmartReceipt being installed in more than 7,500 locations and product compatibility with approximately 80 percent of the point of sale systems in the marketplace.

Cassell joined SmartReceipt in 2009 following the acquisition of his previous SaaS (software-as-aservice) venture. In his first year, Cassell led the repositioning and rebranding of the company from a nutrition and wellness brand into an innovative marketing platform renamed SmartReceipt. Cassell was promoted to vice president of business development in 2012 and was responsible for bringing on many of the company’s largest clients and key strategic partnerships.

Dennis Becker, chief executive officer of Mobivity, said, “Nick and Jon succeeded in providing great value to brand clients while scaling SmartReceipt to meet customer demand. We are pleased to have them join Mobivity’s seasoned executive team that has now combined SmartReceipt with the Company’s text messaging and Stampt mobile app offerings to create an innovative digital loyalty solution for clients.”

Mike Bynum, president of Mobivity, commented, “With the addition of Nick and Jon, Mobivity’s management team is bolstered with additional experience and expertise in acquiring thousands of merchants locations and successfully evolving and delivering a competitive product and service offering. With their unique experience growing thousands of installations for the world’s largest franchise brand, Mobivity is better equipped to execute on its mission to bring more customers, more often to local advertisers.”

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions enable businesses across the United States to drive incremental sales and profitability by quickly and effectively communicating to their most loyal customers. Included are SmartReceipt, which transforms traditional retail transaction receipts into engaging “smart” receipts, an industry-leading text messaging product, and an innovative Stampt™ mobile loyalty application, Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to Mobivity’s failure to successfully cross-sell SmartReceipt’s products and services with its own; the risk that SmartReceipt customers will not continue their relationship with Mobivity; the risk that Mobivity may be unable to retain and expand the current base of SmartReceipt customers; the risk that Mobivity’s may be unable to develop the sales force required to achieve its development and revenue goals; the risk that Mobivity may be unable to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2013 filed with the SEC on March 31, 2014 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Mobivity Completes Acquisition of SmartReceipt

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Acquisition Expected to Expand Mobivity’s Deployment to More than 17,000 Locations

PHOENIX, AZ – March 13, 2014 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced that it has completed its acquisition of the assets and operations of SmartReceipt, Inc., a marketing solutions company whose software products transform traditional retail transaction receipts for Subway, Baskin-Robbins, Dairy Queen and others into engaging “smart” receipts that feature coupons and special offers for consumers. SmartReceipt was a privately owned company based in Santa Barbara, California.

Dennis Becker, chief executive officer of Mobivity, said, “We believe this acquisition has the potential to significantly transform Mobivity’s product offering portfolio and create what we believe will be the largest installed base of any SaaS mobile loyalty program provider in the industry, with more than 17,000 locations. Going forward, the capability to integrate SmartReceipt’s printed receipt data in combination with Mobivity’s current SMS and Stampt mobile loyalty app allows our retailer customers to generate actionable data to craft specialized offers, coupons and messages based on actual individual purchasing histories. Additionally, we see opportunities to further integrate the technology beyond its current use to assist retailers to continue to retain their most loyal customers.”

Like Mobivity’s product offerings, SmartReceipt employs a SaaS-based monthly recurring revenue business model with most of its client base within the Quick Serve Restaurant (QSR) industry. Its customers pay a set monthly fee per location for use of the service. SmartReceipt’s solution is compatible with over 80% of Point-of-Sale (POS) systems available in the marketplace today and transmits the printed receipt data from POS systems to SmartReceipt’s cloud-based platform, enabling the QSR to store transactional data and dynamically control the receipt content in real-time. Up to 1.2 million receipt transactions are processed daily by SmartReceipt across more than 7,500 locations throughout the U.S., including major brands such as Subway, Baskin-Robbins and Dairy Queen.

Mike Bynum, President of Mobivity, commented,

“In just the past month since we made the announcement, we have had tremendous interest from existing Mobivity customers in the SmartReceipt product offering, and vice versa. The enthusiasm by leading retailers around the country to the capabilities and unique integration of these technologies certainly provides us a level of excitement as we begin to roll out these products on an integrated basis. With more than 17,000 combined locations, we see significant opportunities for cross-selling going forward.”

The terms of the transaction are more fully described by Mobivity in a current report on Form 8-K to be filed with the United States Securities and Exchange Commission.

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative Stampt™ mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com

Mobivity Adds Phil Guarascio To Company’s Board of Directors

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Former Vice President of Corporate Advertising and Marketing at General Motors and Lead Executive, Marketing and Sales at the National Football League Becomes Independent Director

PHOENIX, AZ – March 4, 2014 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced that Phil Guarascio has joined the Company’s Board of Directors as an Independent Director.

Mr. Guarascio has been the Chairman and Chief Executive Officer of PG Ventures LLC since May 2000 where he serves as a marketing and advertising business consultant. He was Lead Executive, Marketing and Sales at the National Football League from 2003-2007 and has been a consultant for the William Morris Agency since October 2001.

For 16 years, Mr. Guarascio was with General Motors where he served as Vice President of Corporate Advertising and Marketing primarily responsible for worldwide advertising resource management, managing consolidated media placement and before that as General Manager of Marketing and Advertising for General Motors’ North American Operations. Mr. Guarascio introduced the GM Card and managed the General Motors corporate brand to a 20 percent increase in customer purchase consideration.

He joined General Motors in 1985 after 21 years with the New York advertising agency, D’Arcy, Masius, Benton & Bowles.

Mr. Guarascio was most recently non-executive Chairman of Arbitron which sold to Nielsen in December of 2013 for $1.3 billion. He also currently serves on the Board of Papa John’s Pizza (NASDAQ: PZZA), the third largest pizza franchise in the U.S.

Dennis Becker, chief executive officer of Mobivity, said,

“We are pleased to have a marketing executive with the experience and the expertise of Phil Guarascio join the Mobivity Board. Phil will bring to our Board world-class experience in successfully marketing iconic brands that are at the core of American business and very much a part of our everyday lives. Phil has the unique blend of both brand and agency connections coupled with the tech side of the marketing industry. We couldn’t be happier that he agreed to join our Board in what is a pivotal and exciting time for Mobivity.”

Mr. Guarascio said,

“Mobivity is in a prime position to expand its mobile marketing leadership and market share given its experience, technology and solutions that bring more customers, more often. Getting customers through the door is a universal need by brands of all sizes. Mobivity’s unique and expanding combination of products and services creates personalization options that marketers have long sought to drive loyalty and expand monetization opportunities. I’m thrilled to be asked to be part of Mobivity’s bright future.”

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative Stampt™ mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com

Mobivity Enters into Letter of Intent to Acquire SmartReceipt, Inc.

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Acquisition Would Expand Mobivity’s Deployment to More than 17,000 Locations Including 6,000 From One of the Largest Quick Serve Restaurant (QSR) Chains in the World

Phoenix, AZ – January 21, 2013 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced that it has entered into a Letter of Intent to acquire SmartReceipt, Inc., a marketing solutions company whose software products transform traditional retail transaction receipts for Subway, Baskin-Robbins, Dairy Queen and others into engaging “smart” receipts that feature coupons and special offers for consumers. SmartReceipt is privately owned and is based in Santa Barbara, California.

Jack Dorsey, founder and CEO of Square and co-founder of Twitter, recently told retailers at the National Retail Federation’s annual expo that printed receipts are underused and could be a next-generation point of engagement with consumers.

“What if we see the receipt more as a publishing medium — a product unto itself that people actually want to take home, that they want to engage with, be fully interactive with?” Dorsey said. “”What can we do with this everyday tool?” he said.

“What can we build into this canvas that’s actually valuable, that’s independent of the product you just sold? What can you give in this communication channel, this publishing medium, that people want to engage with?”

Like Mobivity’s product offerings, SmartReceipt employs a SaaS-based monthly recurring revenue business model with most of its client base within the QSR industry. Its customers pay a set monthly fee per location for use of the service. SmartReceipt’s solution is compatible with over 80% of Point-of-Sale (POS) systems available in the marketplace today and transmits the printed receipt data from POS systems to SmartReceipt’s cloud-based platform, enabling the QSR to store transactional data and dynamically control the receipt content in real-time. More than 1.2 million receipt transactions are processed daily by SmartReceipt across more than 7,500 locations throughout the U.S., including major brands such as Subway, Baskin-Robbins and Dairy Queen.

Dennis Becker, chief executive officer of Mobivity, said, “We are very excited about the opportunity to acquire SmartReceipt and the resulting combined company. We believe SmartReceipt’s printed receipt data yields highly sought-after individual, actionable purchase history which in combination with Mobivity’s current SMS and Stampt mobile loyalty app can be monetized and leveraged by our combined 17,000 plus customer locations. SmartReceipt’s innovative and low cost approach to bypassing the POS system and instead directly integrating with printed receipt data, dramatically reduces the merchant need to alter their complex POS solutions. Integrating SmartReceipt’s point of sale data into Mobivity’s SMS and Stampt offering will enable retailers to generate actionable data to craft specialized offers, coupons and messages based on actual individual purchasing histories. This is a win for both the consumer and the retailer.”

“We believe that SmartReceipt’s technology could be a game changer for our existing and future customers,” added Mike Bynum, President of Mobivity. “Following the acquisition, we believe we will be able to offer all of our 17,000 plus end users a more complete suite of products and services. As we quickly integrate and leverage the combined products and technology, it should create opportunities to increase our customers’ investment in our products.”

Upon closing, Mobivity and SmartReceipt will combine for what is believed to represent the largest installed base of any SaaS mobile loyalty program provider in the industry.

“Mobile is undoubtedly the next generation interface to the consumer,” said Eric Kanowsky, Chief Executive Officer and Director of SmartReceipt. “Combining with Mobivity is a fantastic opportunity to leverage our innovative approach to driving consumer purchase behavior through tapping receipt data in real-time. We believe that together we will bring more value to thousands of existing merchant locations with the ability to match purchase data to consumers’ mobile devices. Our shareholders are very pleased to be participating in what we consider to be a bright future with Mobivity.”

The letter of intent entered into by Mobivity and SmartReceipt is non-binding and the completion of the transaction is subject to certain conditions. Consequently, there can be no assurance that Mobivity will successfully acquire SmartReceipt. However it does provide Mobivity with a 30 day exclusive dealing period during which SmartReceipt has agreed not to engage in discussions with others concerning a change in control transaction. The terms of the letter of intent are more fully described in a report on Form 8-K to be filed by Mobivity with the United States Securities and Exchange Commission.

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative StamptTM mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

About SmartReceipt

SmartReceipt was founded in 2004 in Santa Barbara, California as Nutricate Corporation, with a mission of providing personalized nutrition and marketing messages that enable consumers to make better food decisions. The company changed its name to SmartReceipt in 2010 and continues to provide innovative marketing solutions that enable retailers to generate incremental revenue and influence consumer purchasing decisions. For more information, please visit www.receipt.com.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the benefits of the Company’s agreement with Frextr; the ability of the Company to successfully transfer Frextr’s clients to the Company’s mobile marketing platform; the Company’s ability to expand its customer base in the future through transactions similar to the Frextr transaction; expectations for the growth of the Company’s operations, sales force and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully transfer a meaningful amount of Frextr’s clients to the Company’s mobile marketing platform; our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com
 

Ziplocal and Mobivity To Provide Revenue-Producing Mobile Marketing Solutions To Local Businesses

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PROVO, Utah and PHOENIX – Jan. 9, 2014 – Ziplocal announced an agreement to sell Mobivity’s mobile marketing services throughout the United States. Ziplocal, based in Provo, UT, is a privately-held, print and digital local search services company operating in 290 communities in 33 states. Mobivity Holdings Corp. (MFON) is an award-winning provider of proprietary and patented mobile marketing technologies and solutions.

Ziplocal’s 50,000 clients now have access to Mobivity’s leading technology platform that drives sales, engagement, and loyalty. Furthermore, Ziplocal intends to offer Mobivity services, which it is calling ZipLoyalty, to all businesses in each of its 290 markets. It also will sell Mobivity services throughout the United States through its 120 person inside and outside sales force.

Initially, Ziplocal will sell two Mobivity products:

  • ZipLoyalty is a cost-effective text/smartphone marketing solution. With ZipLoyalty, local businesses will build and market goods and services to loyal customers using opt-in databases to drive incremental sales.
  • Mobivity’s innovative Stampt smartphone loyalty application replaces paper stamp cards commonly found at small business locations.

Ziplocal also licensed Mobivity’s patented system for using telephone numbers as a key to mobile subscriber information without the use of a look-up database. Using this system, the telecom and mobile marketing industry can access key mobile subscriber information to perform various tasks such as routing SMS text messages to the correct carrier network.

“As we enter 2014, it’s more critical than ever that local businesses mobilize! Especially when wireless penetration in the United States exceeds 100 percent,” said Jennifer Nielson, Ziplocal Director of Digital Product Strategy. “ZipLoyalty is a key element in Ziplocal’s digital growth strategy. Because SMS text messages are read 95 percent of the time within four minutes by consumers, businesses have tremendous opportunity to connect with customers with immediate results, and the Stampt loyalty product will have mobile users returning to our clients’ locations to make purchases more than ever before.”

“Mobivity’s mission is to offer solutions to small businesses that will allow them to bring more customers more often,” said Dennis Becker, Mobivity Chairman and CEO. “We’re pleased to team with Ziplocal, a leader in its commitment to its customers in changed media consumption times.”

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative StamptTM mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

About Ziplocal

Ziplocal is a local search company that reaches communities all across the United States with digital advertising innovations delivered through mobile devices, the internet and traditional media. With a dedicated on-the-ground sales force, combined with telephone sales and support, Ziplocal currently reaches more than 290 U.S. markets in 33 states. Rich and relevant local content with a strong focus on interactive and immersive media sets the company’s mobile applications and local search site apart from other search sites. Ziplocal’s robust local search products combine comprehensive data as well as the latest geo-targeting technologies with an extreme focus on delivering results for advertisers and the best end-user experiences for consumers.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the benefits of the Company’s agreement with Frextr; the ability of the Company to successfully transfer Frextr’s clients to the Company’s mobile marketing platform; the Company’s ability to expand its customer base in the future through transactions similar to the Frextr transaction; expectations for the growth of the Company’s operations, sales force and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully transfer a meaningful amount of Frextr’s clients to the Company’s mobile marketing platform; our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com
 

Valley Yellow Pages And Mobivity Team To Provide Leading Mobile Marketing Solutions To Local Businesses

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FRESNO, CA and PHOENIX, AZ — (Marketwired – October 17, 2013)Valley Yellow Pages, the largest independent Yellow Pages publisher in Central and Northern California and the third largest in the nation, announced a three-year agreement to provide mobile services through Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions.

Participating Valley clients now have access to Mobivity’s leading technology platform that drives sales, engagement, and loyalty.

Valley Yellow Pages does business in 46 markets from Bakersfield to the Oregon border. It calls upon approximately 633,000 businesses with over 300 sales employees who are now selling Mobivity products and services.

Initial products available include:

  • An affordable text marketing solution that includes industry leading account coaches, enabling local businesses to build opt-in mobile databases that drive incremental sales.
  • Mobivity’s innovative Stampt smartphone loyalty application that gives iPhone and Android users the ability to replace paper stamp cards as well as receive specials and other information.

Valley Yellow Pages also licensed Mobivity’s U.S. Patent number 6788769 B1 that covers a method and system for using telephone numbers as a key to address email and online content without the use of a look-up database. Using this system, a phone number is used to access a website or an email address in exactly the same way it is used to dial a telephone.

“With its leading, patented mobile solutions and unmatched experience in providing solutions to small and medium sized businesses, Mobivity is uniquely qualified to serve the clients of Valley Yellow Pages,” said Dominic D’Innocenti, Valley Yellow Pages’ Senior Vice President of Sales and Marketing. “With Mobivity, we will enable local businesses to reach customers in new and rewarding ways through a comprehensive suite of mobile marketing products.”

“Text messaging is ubiquitous and studies show that more than 95 percent are read within four minutes. This has tremendous implications for businesses, as does the Stampt loyalty product that will have mobile users returning to our clients’ businesses more than ever before.”

“Like Valley Yellow Pages, Mobivity’s mission is to bring tools to small businesses that will allow them to grow,” said Dennis Becker, Mobivity Chairman and CEO. “We’re thrilled to do business with a company that is so committed to the welfare of its customers in such changing media consumption times.”

About Valley Yellow Pages

Valley Yellow Pages is the largest independent Yellow Pages publisher in Central and Northern California and the third largest in the nation. Directories are delivered to approximately six million households and businesses in 46 different markets, helping consumers find reliable, local business information. In addition to print, Valley Yellow Pages provides local search tools online with its Internet Yellow Pages at myyp.com, and mobile apps. To help consumers save money, Valley Yellow Pages also has coupons and text message offers available through its print, mobile, and online products. For more information, visit www.myyp.com.

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative Stampt™ mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, United States Tennis Association, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statements

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company’s operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company’s success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com
 

Mobivity Retains Lytham Partners For Investor Relations

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PHOENIX, Arizona | August 21, 2013 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, announced today the retention of Lytham Partners, LLC to conduct a national investor relations program.

Mobivity delivers a suite of mobile marketing products targeted to local businesses as well as sports and entertainment entities that engage the audience and enhance fan interaction. The Company’s mobile marketing solutions, based on its proprietary platform, enable local businesses to quickly and easily send targeted text messages to a database of its most loyal customers that have “opted-in” to receive the messages. This permits local merchants to offer unique promotions designed to increase in-store foot traffic, reduce downtime, and boost sales. Additionally, the company offers a mobile-based customer loyalty program through its innovative StamptTM application that replaces the need for customers to carry “punch cards” in their wallets. This system electronically keeps track of purchases and rewards those customers that attain milestones. Its services help local business obtain more customers, more often.

Dennis Becker, chief executive officer of Mobivity, commented, “Mobivity’s platform for local business marketing provides needed solutions in today’s changing environment. Mobile usage in the U.S. continues to rapidly expand. This creates a unique opportunity for local merchants to adopt our proprietary, and affordable, technology platform to reward loyalty through StamptTM and to quickly reach its opt-in customers via text message. Research shows that approximately 96 percent of messages are read within four minutes. We believe that our solutions provide the most effective and efficient way for local merchants to reach their most loyal customers and drive increased sales.”

Mr. Becker continued, “The company recently completed a financing that provides Mobivity with a relatively debt free balance sheet, and allows for us to execute on our business plan going forward. We are moving quickly to expand our sales force on a national basis, which has recently included the hiring of key sales executives. With significant progress being made, we believe the timing is appropriate to engage Lytham Partners, who has a demonstrated track record of creating broad awareness within the national investment community for leading-edge and emerging companies. We look forward to engaging with a new and expanded universe of institutional investors going forward that will drive shareholder value in the coming years.”

Robert Blum, managing partner of Lytham Partners, LLC, commented, “We believe Mobivity has a leading solution to address a growing void in today’s marketplace. Local businesses are finding it harder to successfully retain customers given the glut of marketing messages bombarding those customers on a daily basis. Mobivity’s mobile-based platform has proven successful in driving increased sales. We look forward to working with management to firmly establish its identity within the investment community as a leading technology solutions provider and to drive enhanced shareholder value.”

About Lytham Partners

Lytham Partners, LLC provides expertise and guidance to small-cap companies in the healthcare, technology, services, agricultural, industrial, aerospace and defense segments, as well as the consumer and capital goods industries. The firm is dedicated to generating substantive communications programs with an emphasis on developing management credibility via data, clear articulation of achievable strategic plans, and timely interaction with investors. For more information visit our website at www.lythampartners.com.

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative StamptTM mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, United States Tennis Association, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Safe Harbor Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company’s operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company’s success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com
 

Mobivity Announces Second Quarter 2013 Financial Results; Provides Business Update

Posted by | News, Press Releases | No Comments

Phoenix, AZ August 15, 2013 – Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today second quarter financial results for the three-month period ending June 30, 2013.

  • Q2, 2013 Gross Revenue increased 7.6% to $1,085,610 from $1,009,398 in Q2, 2012.
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  • Q2, 2013 gross margins increased to 71%, up from 67% in Q2, 2012.
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  • Q2, 2013 gross profit increased 14.4% to $774,220 from $676,940 in Q2, 2012.

Dennis Becker, Chairman and Chief Executive Officer of Mobivity, commented:

“The second quarter of this year was a transformative time period for Mobivity. While continuing to grow revenues and sustain record gross margins, we have successfully relieved the debt burden on our balance sheet, completed a $12,710,506 financing, which is comprised of 5,354,506 in debt conversion and $7,356,000 in new working capital, completed a key acquisition and recruited a world-class management team. Equipped with a solid balance sheet, working capital and a management team with a demonstrated track record of success in the local advertising industry, Mobivity is now well positioned to execute an ambitious growth plan.”

Business Update

The Company continues to make strides in executing its core growth strategy of acquiring thousands of licensees to its mobile marketing Software-as-a-Service (“SaaS”) solution:

  • Completion of the acquisition of the Front Door Insights bringing more than 25 reseller relationships aimed at delivering Mobivity’s services to their customers and prospects. The largest reseller employs for more than 2,500 sales reps across the United States serving more than 700,000 existing local advertisers with various print and digital marketing solutions. This reseller began its national deployment of Mobivity’s SMS text messaging and “Stampt” smartphone loyalty application to its salesforce on August 1st.
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  • A large Quick Serve Restaurant (“QSR”) customer has accumulated more than 1.4M subscribers to its mobile marketing loyalty program powered by Mobivity and sees an average of more than 50,000 new subscribers per month.
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  • A very large QSR chain representing more than 20,000 locations worldwide is implementing a market trial of Mobivity’s mobile marketing solution this month, including both SMS text messaging and Mobivity’s “Stampt” mobile smartphone loyalty application.

Mobivity commenced its direct sales force expansion in July 2013 having recruited and activated sales teams in North Carolina, New Jersey, and Connecticut who are already acquiring local advertisers utilizing both SMS text marketing and Mobivity’s “Stampt” smartphone loyalty application. The Company plans on recruiting and deploying additional direct sales teams across the country.

Financial Summary

Q2 2013 F.Summary
(1) Please see non-GAAP reconciliation table below.

Non-GAAP Reconciliations
Non-GAAP Reconciliations

About Mobivity:

Mobivity is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. The only system of its kind, C4 is a cloud-based solution providing broad mobile communications and extensive CRM features. It is integrated with multiple tier-one PSTN/ IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Customers include CNN, Disney, Sony Pictures, AT&T, Verizon, USA Network, numerous professional sports franchises, the Golf Channel, and NBC Universal. For further information visit www.mobivity.com, or follow us on Twitter @mobivity.

About Non-GAAP Financial Measures

To supplement our consolidated financial statements, which statements are prepared and presented in accordance with GAAP, we use the following non-GAAP financial measures: adjusted net income. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. We use these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. Our management believes that these non-GAAP financial measures provide meaningful supplemental information regarding our performance by excluding certain items that may not be indicative of our “recurring core business operating results”. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning, forecasting and analyzing future periods. We believe these non-GAAP financial measures are useful to investors because (1) they allow for greater transparency with respect to key metrics used by management in its financial and operational decision making and (2) they are used by our institutional investors and the analyst community to help them analyze the health of our business.

Cautionary Statement Regarding Forward-Looking Information:

This press release may contain certain “forward-looking statements” relating to the business of Mobivity Holdings Corporation. All statements, other than statements of historical fact included herein are “forward-looking statements” including statements regarding the impact of the proceeds from the private placement on the Company’s short term business and operations, the general ability of the Company to achieve its commercial objectives, including the ability of the Company to sustain growth; the business strategy, plans and objectives of the Company and its subsidiaries; and any other statements of non-historical information. These forward looking statements are often identified by the use of forward-looking terminology such as “believes,” “expects” or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company’s actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company’s periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov ). All forward-looking statements attributable to the Company or persons acting on its behalf months are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

For additional information, contact:

Robert Blum, Joe Dorame, Joe Diaz | Lytham Partners, LLC
602-889-9700 | mfon@lythampartners.com
www.lythampartners.com

Mobivity Granted U.S. Patent for Monitoring Wireless Carrier Networks

Posted by | Mobile Analytics, News, Press Releases | No Comments

PHOENIX, AZ — (Marketwired – August 6, 2013) – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced that the U.S. Patent and Trademark Office has granted the Company a patent that invents a method for Mobivity to monitor wireless carrier networks from the outside for real time network status and quality metrics.

The patent, the Company’s fourth, was published under U.S. Patent Number 8463306B1 and invents a system to safeguard time sensitive mobile marketing messages from being sent out despite unknown wireless carrier delays threatening the successful delivery of marketing messages within their intended timeline.

“If a user of our platform is wanting to send out a time sensitive offer via mobile message, i.e. ‘come in the next hour and get a free sandwich,’ then it’s imperative we know ahead of time if a certain wireless operator is experiencing delays in its SMS network,” said Dennis Becker, Chief Executive Officer of Mobivity. “The carriers don’t provide real time network status. This invention has solved that problem by allowing Mobivity to continually monitor carrier networks to ensure time sensitive marketing messages aren’t sent out during carrier network delay periods.”

About Mobivity

Mobivity is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through their Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Forward Looking Statements

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company’s operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company’s success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For additional information, contact:

Dennis Becker
Mobivity Chief Executive Officer
(877) 282-7660

Mobivity Names Jeff Hasen Chief Marketing Officer

Posted by | News, Press Releases | No Comments

 
Jeff HasenPHOENIX, AZ — (Marketwired – Jul 16, 2013) – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced that it has appointed Jeff Hasen as its Chief Marketing Officer. Hasen is one of mobile’s leading strategists, evangelists, and teachers, and is the author of the acclaimed book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices.

Hasen most recently served as CMO for Hipcricket. In six years, he saw annual revenue grow approximately 25X. He guided the company to a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse,” and sale.

Hasen co-created the certification program for the Mobile Marketing Association. Having conducted workshops from Sao Paulo, Brazil, to Johannesburg, South Africa, he was the sole mobile certification trainer at the 2012 Direct Marketing Association’s national conference and will repeat that this fall.

He teaches online certification courses in mobile marketing and serves as faculty chair for leading digital marketing curriculum publisher Market Motive. Hasen also recently became an instructor in the Rutgers University Mini-MBA program.

His jeffhasen.com blog on mobile and its impact on marketers is often named one of the top in the category.

Earlier, for InfoSpace, Hasen drove a repositioning of the 10-year-old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.

Prior, for Nestlé, he directed product launches and reinvigorations; for the Salt Lake Organizing Committee for the Olympic Winter Games of 2002, his work as project director for the “look and feel” program raised community awareness and involvement and introduced the Games’ theme, logo and mascots; for Symantec, he helped consumers and businesses through debilitating computer virus outbreaks.

“Establishing thought leadership and trusted brand awareness will be essential in executing on our mission to connect consumers to local businesses via the mobile channel,” said Dennis Becker, Chief Executive Officer of Mobivity. “Jeff’s track record as a trailblazer in the emerging mobile marketing industry speaks for itself and I’m delighted to have him aboard the management team here at Mobivity.”

“Businesses of all sizes can benefit from mobile marketing to not only get closer to customers, but to more importantly sell products and services,” Hasen said. “Mobivity is making a difference not only to the large brands, but also to the shop on the corner that can thrive with the Company’s expertise, products, and experience. I’m stoked to do my part to support those client needs as well as Mobivity’s ambitious growth goals.”

About Mobivity

Mobivity is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through their Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Forward Looking Statements

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company’s operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company’s success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For additional information, contact:

MDM Worldwide
Investor Relations | Mobivity
264 W. 40th, Suite 602, New York, NY, 10018, USA
(646) 403-3554

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