One of the most crucial paths to success of a mobile campaign for your business is the way you promote it. From time to time we’ll see a business that has a great plan of what to do with their mobile campaign, and has a receptive customer base almost guaranteeing success. But time and again we’ve seen that without the right promotion that campaign is sure to fail.
One of the more obvious reasons for starting a mobile campaign is growth. To grow your business, and to grow your customer base. But without promotion, even in the smallest sense of the word, your campaign can’t grow, and won’t positively affect your business.
Our mobile campaigns are one-hundred percent built around building community at the local level. That’s why when first starting a campaign, we ask our clients what is around them. Whether there are schools, malls, or small businesses, we encourage engaging the local and surrounding communities – because ultimately these are the clients that will frequent a client’s business, and the customers that will respond to and interact with a brand through mobile campaigns. Before growing a campaign out to engage everyone, we would suggest focusing in on the direct surroundings – sometimes the low-lying fruit is best to pick first.
Through our experience in working with mobile, we’ve found three key ways to promote a campaign that will all but ensure success for your business in growing your mobile campaign, and set you apart from the competition.
Use what you’re already doing to promote your campaign
Whether you’re business has a specific social media guru, or your business revolves around deliveries, promoting your mobile campaign on all of your existing marketing campaigns will help grow your mobile database incredibly fast.
For example, on the way into the office the other day, one of our employees spotted this Chick-fil-A delivery truck with an opt-in call to action on the tailgate.
We see a lot of these types of promotion over things like print ads, radio ads, and social media posts with our clients, and couldn’t encourage doing this anymore.
One of the easiest ways to get the word out about your campaign is to tell your clients over the channels that you’re already speaking to them on.
Use Printed Promotional Materials In Your Location
One of the first ways we interact with a new client is creating printed promotional materials that we send to their location. For the majority of our clients, this comes in the form of business card sized “opt-in” cards.
We’ve seen some tremendous results with these cards, which is why we include them for free with every account. In addition to opt-in cards, a client is emailed a printable flyer branded to their mobile campaign on the day that they sign up. With mobile, your customers can interact with you immediately and conveniently, which is why we create and send these materials as soon as a client signs up. The sooner your campaign gets promoted, the sooner you’ll be able to see success.
Beyond these opt-in cards, we offer a group of different promotional material packages designed and created with your campaign’s success in mind. Ask your Account Coach about which materials would be best for your location, and how to get those in your store today.
Word of Mouth – The Tried and True Successful Promotion
We recently had a new client sign up, and on their first night of having a live campaign, they gathered 400 opt-ins simply by walking around their business telling customers about the new campaign.
Need we say more?
One of the most successful ways to promote a campaign is word of mouth. That personal connection cannot be replicated by any piece of marketing material and the most secure way of growing your mobile database will absolutely be establishing a personal connection with each of your clients.
To learn more ways to help promote your mobile campaign for the most success, give your Account Coach a call today.