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mobile marketing resources, updates and goodies
   

Major Phone Carriers Launching 911 Text Message Service by 2014

Last week the four largest mobile phone carriers in the US announced a planned agreement to allow users to contact the American 911 service via text message. In a statement released on Thursday, FCC chairman Julius Genachowski said that AT&T, … Continue reading
   

Mobile’s Effect on Holidays

According to an infographic created by Digitas, and highlighted by Mashable, Mobile shopping was said to double this year on Thanksgiving day. In fact, the article warns for readers to not “be too surprised if you [caught] one of your … Continue reading
   

The (Quasi) Smartphone Revival

According to new figures released by the Wireless Smartphone Strategies service, there are now more than one billion smartphones in circulation worldwide. As of the third quarter of 2012, one in seven people worldwide now own a smartphone, which brings … Continue reading
   

Sony Pictures Creates Viral Mobile Marketing Campaign for “Carrie”

During this past weekend’s New York Comic Con Sony Pictures unveiled a first look at it’s remake of horror-movie classic, Carrie. While there has already been a strong social media buzz around this 1976 classic based on an iconic novel … Continue reading
   

Social and Mobile – the Perfect Pair

According to a new study done by Google, 66-percent of social media access begins on a smartphone. With our world constantly transitioning between screens and mindsets – from work, to home, to television, to personal adventures – the only screen … Continue reading
   

The Widespread Adoption of the Third Screen in Movies and Television

This summer has been an exciting and interactive season for mobile marketing and blockbuster hits. We’ve seen a lot of adoption of and utilization of the “third screen,” as our VP of Sales and Marketing Spencer Brannan calls it, allowing … Continue reading
   

The Future of Mobile Payment is Now – But How Do Your Customers Feel About That?

With the recent partnership between Starbucks and Square there is a lot of buzz around a few magic words for businesses worldwide – mobile payment solutions. The metrics around mobile shopping and payment are all over the place. Who does … Continue reading
   

One Small Step for Square, One Giant Leap for Mobile Payment

Jack Dorsey, who describes himself well in his twitter bio as “Executive Chairman of Twitter, CEO of Square, a founder of both,” has just made one giant leap (see what we did there?) towards mobile payment solutions as an everyday … Continue reading
   

Connecting with Your Customers 160 Characters at a Time

It has become obvious over the last few years that the era of page-long ads loaded with copy may slowly start becoming a thing of the past. We live in a growing era of 160 character text messages, and 140 … Continue reading
   

Mobivity Featured in Relativity Media’s “House at the End of the Street” Viral Campaign

While our promise to customers is to bring more customers more often through text messaging and mobile marketing, we realize that the mobile space has some incredible opportunities for innovative and exciting mobile campaigns driven around other goals. We currently … Continue reading