Mobile Experience Archives - Mobivity


Mobivity and Epson Form Strategic Partnership to Transform the Receipt

Posted by | General, Mobile Experience, Press Releases, SmartReceipt | No Comments

Epson Smart Printer With SmartReceipt Integration (Offered by Mobivity) Now Available

ORLANDO, Fla. — (EON: Enhanced Online News) — Epson Booth #507/Mobivity Booth #133 -Today at the Retail Solutions Providers Associations (RSPA) RetailNOW show, Epson, a leading supplier of value-added Point of Sale (POS) solutions, and Mobivity Holdings Corp. (MFON), provider of retail customer engagement and marketing technologies, announced a strategic partnership to transform receipts from transactional to actionable. Read More

Major Phone Carriers Launching 911 Text Message Service by 2014

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Last week the four largest mobile phone carriers in the US announced a planned agreement to allow users to contact the American 911 service via text message. In a statement released on Thursday, FCC chairman Julius Genachowski said that AT&T, Verizon Wireless, Sprint, and T-Mobile had all signed on to the “text-to-911″ program, which will see “major deployments” in 2013, before a nationwide launch no later than May 15th, 2014.

Last week’s announcement simply marks the latest stepping stone towards the FCC’s continuing Next Generation 9-1-1 initiative, which was started in 2010. The goals of the commission and initiative are simple, “to bring 911 into the Digital Age” through expanding the service to use and communicate through the modern communication systems in place in today’s society.

Currently 911 emergency services can only be contact by a phone call, but under the FCC’s new “text-to-911″ plan users would be able to send texts, videos, and photos to 911 dispatchers and operators – hopefully expanding the strength and effectiveness of the 911 program currently in place. This service, as noted by The Verge, would be especially helpful to people with hearing or speech disabilities, who may not be able to communicate via voice call. Technology has adapted and created communication platforms that are more highly used and disability friendly, and as the Verge notes:

“Access to 911 must catch up with how consumers communicate in the 21st century.”

It is expected that at launch in 2014 the new service will be available to more than 90 percent of all wireless customers in the US. Throughout the rollout phase those attempting to text 911 will receive an automatic bounce-back, or auto-response, message if the service is not yet available in their area.

Getting all four major carriers to sign on had proven difficult for Genachowski and the FCC, who hailed the announcement as a major step forward:

Today we are one step closer towards that vital goal. . . This is good progress, but our work is not done.”

While there are still many bugs in the system to figure out, such as whether or not Apple’s iMessage service will be 911 compliant, the FCC will be working to ensure that the service is available to all Americans – helping to usher one of our nation’s most fundamental and used systems into the mobile and digital ages.

Mobile’s Effect on Holidays

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According to an infographic created by Digitas, and highlighted by Mashable, Mobile shopping was said to double this year on Thanksgiving day.

In fact, the article warns for readers to not “be too surprised if you [caught] one of your relatives shopping on their smartphone during Thanksgiving dinner.” Which, actually, isn’t too far from the truth. One of my family’s traditions is for all the fathers, uncles, and cousins (of legal age, of course) is to visit our local pub after everyone has departed Thanksgiving dinner for the night and observe our thankfulness for the great and mighty Guinness. On our way out I saw someone standing at the corner of the pub away from her friends on her iPad. Low and behold, she had Amazon open, and was taking advantage of early online Black Friday deals.

According to Mashable,

“Twenty-eight percent of those who own a smartphone or tablet plan to shop from their mobile devices on [Thanksgiving]. . . That’s nearly twice the percentage who said they would shop from a mobile device on Thanksgiving in a similar survey conducted last year.”

A wide percentage of this increase can be attributed to students and young adults, amongst whom nearly 40% planned to shop from their homes this holiday season, and said that “they would actually forego going to a Thanksgiving meal if they knew in advance they couldn’t use their phones.”

For these reasons Digitas, the group that managed this research study and creator of the infographic, has dubbed Thanksgiving “Mobile Thursday.” While many households may be frustrated when searching for quality family time, Digitas argues that the shift in mobile use on Thanksgiving poses a “great opportunity for brands.” And, though some may be frustrated, my family seemed to be out of the norm. During our annual family Bunco game there were just as many dice on the table as there were smartphones and tablets.

“With more consumers shopping on their devices, brands are being provided with more mobile moments to address and create impact – even during a time of turkey, football, and family,” said Chia Chen, SVP of Mobile Practice Lead for Digitas.

However, even with the strength in these numbers, there are challenges for brands who want to boost holiday sales through mobile devices. Even with more people than ever planning to shop from their phones on Thanksgiving, the vast majority (76%) of people surveyed still think it’s easier to shop from a computer. If retailers really want to boost mobile commerce, they must first improve the ease of the shopping experience and tablets first, and think about what their consumers are looking for in a mobile experience.

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