Mobile Analytics Archives - Mobivity

Mobivity Granted U.S. Patent for Monitoring Wireless Carrier Networks

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PHOENIX, AZ — (Marketwired – August 6, 2013) – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced that the U.S. Patent and Trademark Office has granted the Company a patent that invents a method for Mobivity to monitor wireless carrier networks from the outside for real time network status and quality metrics.

The patent, the Company’s fourth, was published under U.S. Patent Number 8463306B1 and invents a system to safeguard time sensitive mobile marketing messages from being sent out despite unknown wireless carrier delays threatening the successful delivery of marketing messages within their intended timeline.

“If a user of our platform is wanting to send out a time sensitive offer via mobile message, i.e. ‘come in the next hour and get a free sandwich,’ then it’s imperative we know ahead of time if a certain wireless operator is experiencing delays in its SMS network,” said Dennis Becker, Chief Executive Officer of Mobivity. “The carriers don’t provide real time network status. This invention has solved that problem by allowing Mobivity to continually monitor carrier networks to ensure time sensitive marketing messages aren’t sent out during carrier network delay periods.”

About Mobivity

Mobivity is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through their Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Forward Looking Statements

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company’s operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company’s success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For additional information, contact:

Dennis Becker
Mobivity Chief Executive Officer
(877) 282-7660

Mobile Becoming a More Powerful Consumer Revolution Than Web

Posted by | Case Studies, Mobile Advertising, Mobile Analytics | No Comments

When looking at the rate at which consumers adopted the internet boom of the 1990′s and early 2000′s, it’s becoming more clear each day that the mobile revolution is poised to be much more powerful and disruptive to the way consumers interact with businesses, according to a new report from Forrester Research.

Throughout the “How to Start Bridging the Mobile Monetization Gap” report Forrester Research notes that although mobile is evolving faster than the Web could have ever dreamed of, sound monetization strategies are not currently following close behind. In the report, Forrester notes that “few businesses can survive on mobile as a standalone business model, meaning that mobile more often than not takes on the role of an extension of an existent business model.” And, as Thomas Husson (Paris-based analyst at Forrester Research) notes:

“Marketers need to combine new marketing variables such as time, consumer knowledge, and place to deliver more personalized, immediate and tailored content on mobile phones. They need to anticipate the emergence of new forms of interactions with consumers by providing immersive rich-media formats that provide personalized, contextually-relevant content that is not perceived as ads by consumers,” he said. “It requires marketers to identify the value that mobile engagement brings throughout the customer lifecycle.”

Mobile Growth
Many companies like Facebook, Rovio, Twitter, Pandora, and Groupon often generate headlines in the mobile industry because of their large groups of mobile users. However, these companies have not proven business models that directly support their mobile users. One example of this conundrum is Facebook, which claims that nearly 60 percent of all its user-base is accessing the site from mobile devices, yet revenue generated from mobile only represents 15 percent of the company’s total revenue.

Similarly, Rovio boasts nearly one million app downloads via popular app franchises like Angry Birds, yet thirty percent of the company’s revenue still comes from merchandising and licensing sources, not mobile.

Global Change
Mobile web is growing at an incredibly rapid pace globally compared to the rate at which the internet grew (and is still growing). While there have surely been growing pains along the way, Forrester forecasts that by 2017 mobile internet will reach 29 percent of the Indian population, 37 percent of the Brazilian population, and 64 percent of Chinese populations; which is absolutely astounding if you consider the rate at which internet is still growing in these countries.

However, there are two key aspects that business models like Facebook and Groupon don’t offer business looking to reach customers on the mobile channel, retention and continuity.

While these mobile models offer consumers the access to businesses via extremely populated channels, they lack a key aspect for businesses to see mobile success: the access of businesses to mobile consumers. This will be the key defining factor in coming years in the success of mobile. Advertising has always been about how to best reach the customer, and how to best influence or encourage their purchasing decisions.

Mobile marketing offers that don’t consider this sort of retention will begin to fall to the wayside as corporations, small businesses, and consumers alike become more aware of the mobile world – leaving only the mobile marketing companies who can guarantee one thing, and one thing only. More customers, more often.

The Importance of a Mobile-Centered Approach

Posted by | Mobile Advertising, Mobile Analytics, News, SMS | No Comments

In a recent article posted on QSRmagazine.com Denise Lee Yohn highlighted some of the key things to look for when planning a new marketing strategy for a business in the QSR industry. Among the top important things needed for a successful marketing campaign is what Yohn calls the “marketing measuring stick:”

“A positive ROI is obviously key, but don’t forget to outline a process that will help you meet your objectives. Like every other expense, you shouldn’t proceed with a marketing program unless you expect a positive return on investment (ROI). But marketing programs don’t lend themselves to easy ROI calculations. It’s difficult to assign a precise value to the outcomes of certain marketing programs, like those intended to favorably influence brand perceptions or generate word of mouth. We all know they’re important, but what are those really worth?”

The problem that Yohn notes is a common one amongst marketing managers country-wide: while brand recognition and loyalty are all important, there’s no way to easily measure this. So how can brands monitor the return on their investment while ensuring positive brand recognition? Easy – a mobile first approach.

The benefits of a mobile local area marketing campaign are clear:

  • You can increase brand loyalty by forming an unprecedented and welcomed form of contact between your brand and your customers.
  • You can see some of the highest levels of ROI from any marketing form before. Mobile marketing, and text message marketing specifically, yields response rates of 12-68% (much higher than the standard 1-2% response rate of a print or mailer campaign, and 3-5% response rate of standard email campaigns) and an ROI of up to 250%. And those aren’t generalized industry numbers, that’s what our clients see and expect on a month to month basis.
  • From POS integration to standard tally sheets, having employees ask to see a text message or mobile coupon offers some of the easiest and effective tracking available to marketers.

The benefits of a mobile-first campaign are clear, but what brands have to lose by not adopting mobile is often overlooked. With the adoption of mobile campaigns across the marketing industry, and the high expectations of consumers, the question has shifted from “should we integrate mobile into our campaign?” to “how do we best integrate a mobile campaign.”

Mobile marketing offers a unique powerhouse previously unseen by marketing mediums, and each day we learn the power that mobile and social marketing has when grouped together, which is why we preach a mobile first approach to each of your marketing plans. To learn more about what Mobivity offers, and how to see your location gain more customers more often, give us a call today.

Constant “Lightweight” Connectivity – The Fate of the Phone Call

Posted by | General, Mobile Analytics, Mobile Experience, Technology | No Comments

It’s no surprise that mobile phone usage has far surpassed land-line and home phone usage. As Tom Vanderbilt of The Wilson Quarterly notes:

In 2009, the United States crossed a digital Rubicon: For the first time, the amount of data sent with mobile devices exceeded the sum of transmitted voice data. The shift was heralded in tech circles with prophetic fury: “The phone call is dead,” pronounced a blogger at the Web site TechCrunch. Writing in Wired, journalist Clive Thompson observed, “This generation doesn’t make phone calls, because everyone is in constant, lightweight contact in so many other ways: texting, chatting, and social network messaging.” And the online news network True/Slant declared a paradox: “We’re well on our way to becoming an incredibly disconnected connected society.”

According to Vanderbilt, the last time the United States saw an increase in land-line usage was in the 1990′s with the introduction of Dial-Up Internet Access (Remember that? Neither do we, at least we’d like to forget). Vanderbilt also notes that, alongside the decrease in land-line usage, there is a seeming cultural shift in the way we use our phones:

Even as the number of wireless connections increased from 286 million in 2009 to 303 million in 2010, voice usage on those phones decreased. And our calls are getting shorter. While in 2003 the average local mobile phone call lasted a leisurely three minutes, by 2010 it had been trimmed to a terse one minute and 47 seconds.

Regardless of the social implications, which Mr. Vanderbilt goes into more depth here, there is a clear and present trend that all businesses and individuals should be paying attention to. There is a social paradigm shifting our country’s perception of communication away from traditional methods, and more towards short-hand convenient methods such as texting. Our nation has moved towards this form of “Constant Light-Weight Connectivity,” and successful businesses will take note of this. The most effective advertising method is the one your customers respond to most, and according to year-by-year statistics, that is text messaging and new mobile mediums.

To read more about the status of the mobile market, click here to download our very own hand-crafted White Paper, detailing some revealing and astonishing trends in the US over the past few years. The mobile phone is where your customers communicate most, give us a call today to discuss connecting with your customers on their terms.

Utah State University Achieves Rapid Mobile Audience Growth with CommerceTel’s Txtstation Technology

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CommerceTel Corporation (OTC.BB: MFON.OBNews), Mobivity’s parent company, announced today that Utah State University has renewed their mobile texting program for the next three years using CommerceTel’s patented mobile marketing technology.

A new texting club sponsored by the Jon M. Huntsman School of Business during the 2011-12 school year attracted over 4,000 students, according to the school’s co-director of strategic marketing and brand management Eric Schulz.

The club, created as a way to inform students about upcoming business school events, also sent out information about general campus events.

“Texting is the preferred method of communication for students,” Schulz said. “It’s relevant to what we’re doing here, and it’s the best way to communicate with them. Every time we used the texting platform this school year, it worked wonders. It is especially good at generating crowds for special events and special speaking engagements. Many times we had overflow audiences where in the past we’d be struggling to fill up half the auditorium.”

Text message announcements help students to stay informed without having to sit down and use a computer, said freshman international business major Aimee Matheson.

Schulz pulled the idea of starting a texting club from his experience working at the Utah Jazz, where he started a similar program with CommerceTel technology.

“Texting is one of the key marketing tools that is really evolving,” he said. “The experience I had with the Jazz really convinced me of its power. CommerceTel and Txtstation’s technology has empowered us with an unparalleled toolset to drive success from the mobile channel.”

He said texting has capabilities that other forms of communication do not, noting that social media pages like Facebook and Twitter tend to bury messages. Email, he said, is ineffective, because most students only check their email in the evening.

Read the full press release here.

Don’t Miss ComScore’s Webinar: Mobile Year in Review 2010 U.S.

Posted by | General, Mobile Analytics, Mobile Experience, News | No Comments

 

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The webinar should provide an excellent 360 degree view of the latest industry data:

As mobile continues to play a more prominent role on the digital stage, it’s imperative for marketers to understand how consumers are using mobile devices, what devices they use and how the dynamic growth in the market will affect their business.

Key questions addressed during the webinar will include:

How have market enablers like 3G/4G, smartphones and unlimited data plans driven mobile media usage among consumers?

What were the year’s top device trends, how have smartphone devices changed the market?

What mobile content categories are most popular among consumers, how do these differ across geographies?

How do browser and application access influence mobile content consumption?

How are consumers using mobile media to stay connected, how has daily consumption changed?

What will be important in the coming year for mobile, what role will mobile advertising and commerce play in 2011?

Join Mark Donovan, comScore’s Senior Vice President of Mobile, on
Tuesday March 15th at 1 PM ET as he reviews findings from the comScore 2010 Mobile Year in Review, which offers an overview of the prevailing trends in the mobile industry during the year and considers their implications for the future. This webinar will focus on trends in the U.S. mobile market as well as include important analysis of mobile trends in Europe and Japan to provide insight on the global mobile landscape.

To register:
http://www2.comscore.com/e/1552/egister-867594321/PJ4MC/344021542

The webcast will last an hour, including Q & A session.

Download New ComScore Report: 2010 Mobile Year in Review

Posted by | General, Mobile Analytics, Mobile Experience | No Comments

2010 represented a year of dynamic growth in mobile driven by acceleration in mobile media
consumption across markets. As mobile continues to play a more prominent role on the digital stage, it’s imperative for marketers to understand how consumers are using mobile devices and perhaps more importantly what synergies and differences vary between the PC-Internet screen and the mobile media screen.

The many questions that will be addressed in this report include:

· How have market enablers like 3G, smartphones and unlimited data plans driven mobile media usage among consumers?

· What were the year’s top device trends, how have smartphone devices changed the market?

· What mobile content categories are most popular among consumers, how do these differ across geographies?

· How do browser and application access influence mobile content consumption?

· How are consumers using mobile media to stay connected, how has daily consumption changed?

· What does all this mean for the future of the mobile market?

 

One of the charts included is Top Mobile Activities.  Again, Text Messaging ranks highest amongst users worldwide:

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The comScore 2010 Mobile Year in Review offers an overview of the prevailing trends in mobile media usage during the year and considers their implications for the year ahead. It examines key trends across device usage, smartphone adoption and mobile media trends looking across geographies including the U.S., EU5 and Japan.

You can download the report here (with registration form).

 

More Americans Own Mobile Phones than Computers

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Marketing Charts reports that a higher percentage of US adults owns a mobile phone than owns a computer, according to new data from the Pew Research Center’s Internet & American Life Project.

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Cell Phones, Computers Top Gadgets
Pew data indicates that 85% of Americans now own a cell phone. Cell phone ownership rates among young adults have reached 96% of 18-to-29 year olds. Meanwhile, three-quarters (76%) of Americans own either a desktop or laptop computer. Since 2006, laptop ownership has grown dramatically (from 30% to 52%) while desktop ownership has declined slightly.

With 85% of the population owning cell phones, SMS Text Message marketing campaigns can reach more of your target audience than other devices – something to think about when you plan your outreach to prospects and customers.  You can view the full study here.

Mobile Marketing now at $24 Billion by 2013

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Show me the money!

Via FierceWireless

They keep putting out these forecasts, but sooner or later money has to actual change hands!

NEW YORK– (BUSINESS WIRE) — Mobile marketing, which was born in countries such as Japan and South Korea, has taken off in Western Europe and is beginning to grow in North America. As consumers move to flat-rate data plans and adopt mobile messaging, and as new platforms for advertising-supported mobile search, video and gaming content services arrive, mobile marketing is expected to grow to over $24 billion worldwide in 2013, jumping from just $1.8 billion in 2007.

“The clear difference in this market over the past twelve months has been the embrace of mobile marketing as an integral part of cross-media brand campaigns,” says ABI Research director Michael Wolf. “Mobile is no longer off-limits in the minds of advertisers, but is instead seen as a very personal way to reach consumers who can be incentivized through information services and compelling content, as well as through more directly relevant and targeted messaging.”

The market, however, is still very much a “wild west” environment and will take time to develop. Hundreds of mobile marketing platform providers have sprung up, and larger players such as Google, Yahoo, and Nokia have made significant investments in this fast-changing market. Emerging players in the ad network and software space such as Admob, Enpocket/Nokia and Millennial Media are becoming important new players in a market that is similar to the Internet advertising gold rush of the late 1990s.

There’s that “Wild West” phrase again.

ABI Research has released a new study that presents the different areas of mobile marketing. They cover:

  • Mobile Messaging Marketing
  • Mobile Web
  • Mobile Search
  • Mobile Game Advertising
  • Mobile Video Advertising

While the survey found that consumers are initially leery of mobile marketing, they seem more open to it if there is something in it for them.

World Grows by 3 People and 38 Wireless Devices per Second!

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Well they may be slow to catch on, but the press is finally beginning to see it. Leslie Cauley of USA Today had a nice article online yesterday entitled

Race is on for Mobile Web’s pot of gold

Nice of them to notice.

She goes through the basics of the “Google Phone”, and how Verizon and AT&T are opening up, and then she gets to the good stuff:

Has the wireless world gone crazy?

The short answer: You bet.

Big profit potential is the driver. As the mobile Web gains traction, a big chunk of online revenue could migrate to wireless. That’s financial catnip to players of all sizes, from wireless incumbents such as AT&T(T) to wireless newcomers such as Google.

Consider online shopping. When the tally on this holiday season is finished, JupiterResearch estimates, it will show consumers spent $39 billion buying online. Total online retail in 2007: $116 billion.

Companies that figure out how to corral mobile customers early could reap big rewards later, says Morgan Gillis, executive director of the LiMo Foundation, an industry group dedicated to creating a Linux-based operating system for mobile devices. “The opportunity is very substantial.”

But here’s the kicker…

Apparently according to this article, the global population grows by 3 people per second.  In the same second, 38 wireless devices will be sold. WOW! At that rate, within 24 months another billion devices will be added to the 2.5 billion currently in circulation.

Meantime, the “mobile Web” — shorthand for browsing the Internet with a mobile device — is gaining steam. Pushing the trend is a flood of new smartphones and other wireless devices that make surfing on the run a snap. “In five years, the wireless Internet will be bigger than the desktop Internet,” predicts Rajeev Chand, a senior wireless analyst at Rutberg & Co., an investment bank in San Francisco.

That’s a whole-lot-a phones that need content….. And with content comes e-commerce, marketing, advertising, and analytics. As I said in an earlier post, it’s the Wireless Wild West. Giddyup!

The article is definitely worth reading. She goes into some great detail, and has clearly done her research. 

 

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