Mobile Analytics Archives - Mobivity

Mobivity Granted U.S. Patent for Monitoring Wireless Carrier Networks

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PHOENIX, AZ — (Marketwired – August 6, 2013) – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced that the U.S. Patent and Trademark Office has granted the Company a patent that invents a method for Mobivity to monitor wireless carrier networks from the outside for real time network status and quality metrics.

The patent, the Company’s fourth, was published under U.S. Patent Number 8463306B1 and invents a system to safeguard time sensitive mobile marketing messages from being sent out despite unknown wireless carrier delays threatening the successful delivery of marketing messages within their intended timeline.

“If a user of our platform is wanting to send out a time sensitive offer via mobile message, i.e. ‘come in the next hour and get a free sandwich,’ then it’s imperative we know ahead of time if a certain wireless operator is experiencing delays in its SMS network,” said Dennis Becker, Chief Executive Officer of Mobivity. “The carriers don’t provide real time network status. This invention has solved that problem by allowing Mobivity to continually monitor carrier networks to ensure time sensitive marketing messages aren’t sent out during carrier network delay periods.”

About Mobivity

Mobivity is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through their Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Forward Looking Statements

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company’s operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company’s success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For additional information, contact:

Dennis Becker
Mobivity Chief Executive Officer
(877) 282-7660

Mobile Becoming a More Powerful Consumer Revolution Than Web

Posted by | Case Studies, Mobile Advertising, Mobile Analytics | No Comments

When looking at the rate at which consumers adopted the internet boom of the 1990’s and early 2000’s, it’s becoming more clear each day that the mobile revolution is poised to be much more powerful and disruptive to the way consumers interact with businesses, according to a new report from Forrester Research.

Throughout the “How to Start Bridging the Mobile Monetization Gap” report Forrester Research notes that although mobile is evolving faster than the Web could have ever dreamed of, sound monetization strategies are not currently following close behind. In the report, Forrester notes that “few businesses can survive on mobile as a standalone business model, meaning that mobile more often than not takes on the role of an extension of an existent business model.” And, as Thomas Husson (Paris-based analyst at Forrester Research) notes:

“Marketers need to combine new marketing variables such as time, consumer knowledge, and place to deliver more personalized, immediate and tailored content on mobile phones. They need to anticipate the emergence of new forms of interactions with consumers by providing immersive rich-media formats that provide personalized, contextually-relevant content that is not perceived as ads by consumers,” he said. “It requires marketers to identify the value that mobile engagement brings throughout the customer lifecycle.”

Mobile Growth
Many companies like Facebook, Rovio, Twitter, Pandora, and Groupon often generate headlines in the mobile industry because of their large groups of mobile users. However, these companies have not proven business models that directly support their mobile users. One example of this conundrum is Facebook, which claims that nearly 60 percent of all its user-base is accessing the site from mobile devices, yet revenue generated from mobile only represents 15 percent of the company’s total revenue.

Similarly, Rovio boasts nearly one million app downloads via popular app franchises like Angry Birds, yet thirty percent of the company’s revenue still comes from merchandising and licensing sources, not mobile.

Global Change
Mobile web is growing at an incredibly rapid pace globally compared to the rate at which the internet grew (and is still growing). While there have surely been growing pains along the way, Forrester forecasts that by 2017 mobile internet will reach 29 percent of the Indian population, 37 percent of the Brazilian population, and 64 percent of Chinese populations; which is absolutely astounding if you consider the rate at which internet is still growing in these countries.

However, there are two key aspects that business models like Facebook and Groupon don’t offer business looking to reach customers on the mobile channel, retention and continuity.

While these mobile models offer consumers the access to businesses via extremely populated channels, they lack a key aspect for businesses to see mobile success: the access of businesses to mobile consumers. This will be the key defining factor in coming years in the success of mobile. Advertising has always been about how to best reach the customer, and how to best influence or encourage their purchasing decisions.

Mobile marketing offers that don’t consider this sort of retention will begin to fall to the wayside as corporations, small businesses, and consumers alike become more aware of the mobile world – leaving only the mobile marketing companies who can guarantee one thing, and one thing only. More customers, more often.

The Importance of a Mobile-Centered Approach

Posted by | Mobile Advertising, Mobile Analytics, News, SMS | No Comments

In a recent article posted on Denise Lee Yohn highlighted some of the key things to look for when planning a new marketing strategy for a business in the QSR industry. Among the top important things needed for a successful marketing campaign is what Yohn calls the “marketing measuring stick:”

“A positive ROI is obviously key, but don’t forget to outline a process that will help you meet your objectives. Like every other expense, you shouldn’t proceed with a marketing program unless you expect a positive return on investment (ROI). But marketing programs don’t lend themselves to easy ROI calculations. It’s difficult to assign a precise value to the outcomes of certain marketing programs, like those intended to favorably influence brand perceptions or generate word of mouth. We all know they’re important, but what are those really worth?”

The problem that Yohn notes is a common one amongst marketing managers country-wide: while brand recognition and loyalty are all important, there’s no way to easily measure this. So how can brands monitor the return on their investment while ensuring positive brand recognition? Easy – a mobile first approach.

The benefits of a mobile local area marketing campaign are clear:

  • You can increase brand loyalty by forming an unprecedented and welcomed form of contact between your brand and your customers.
  • You can see some of the highest levels of ROI from any marketing form before. Mobile marketing, and text message marketing specifically, yields response rates of 12-68% (much higher than the standard 1-2% response rate of a print or mailer campaign, and 3-5% response rate of standard email campaigns) and an ROI of up to 250%. And those aren’t generalized industry numbers, that’s what our clients see and expect on a month to month basis.
  • From POS integration to standard tally sheets, having employees ask to see a text message or mobile coupon offers some of the easiest and effective tracking available to marketers.

The benefits of a mobile-first campaign are clear, but what brands have to lose by not adopting mobile is often overlooked. With the adoption of mobile campaigns across the marketing industry, and the high expectations of consumers, the question has shifted from “should we integrate mobile into our campaign?” to “how do we best integrate a mobile campaign.”

Mobile marketing offers a unique powerhouse previously unseen by marketing mediums, and each day we learn the power that mobile and social marketing has when grouped together, which is why we preach a mobile first approach to each of your marketing plans. To learn more about what Mobivity offers, and how to see your location gain more customers more often, give us a call today.

Your Customer Loyalty Solution Awaits! CALL NOW: 877-282-7660 GET STARTED NOW