mobile marketing resources, updates and goodies

Where Mobile Sits in 2013

2012 was an exciting and eventful year for mobile marketing. There are now companies that will send text message updates reminding you to take your medicine, and Target even chose to opt-out of a Superbowl Ad in favor of a … Continue reading

Mobivity and C Spire Wireless Announce Partnership to Create Interactive Fan Engagement Program for Memphis Grizzlies

Phoenix, Arizona Dec. 11, 2012 Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced a partnership with C Spire Wireless today to create interactive and unique fan engagement solutions for the Memphis Grizzlies … Continue reading

Mobile’s Effect on the Fast Food Experience

According to a report by eMarketer, restaurants have become the most common search on mobile devices. Oftentimes, for consumers, the question of what to have to eat is followed by the question of “What’s nearby?” Smartphones have enabled many consumers … Continue reading

Clarified Opt-Out Regulations From the FCC

Those of us in the mobile marketing industry haven’t been strangers to the struggles related to opting-out a user no longer wishing to receive a text message, and the lawsuits that can come with them, but the FCC shined some … Continue reading

The (Quasi) Smartphone Revival

According to new figures released by the Wireless Smartphone Strategies service, there are now more than one billion smartphones in circulation worldwide. As of the third quarter of 2012, one in seven people worldwide now own a smartphone, which brings … Continue reading

Mobile Becoming a More Powerful Consumer Revolution Than Web

When looking at the rate at which consumers adopted the internet boom of the 1990′s and early 2000′s, it’s becoming more clear each day that the mobile revolution is poised to be much more powerful and disruptive to the way … Continue reading

Politics and Mobile – the Way of the Future

In light of the Presidential Town-Hall Debate on Tuesday night, we decided to look at the role mobile has played in political campaigns and politics over the years, and what you can expect moving forward. Much like the transition from … Continue reading

Sony Pictures Creates Viral Mobile Marketing Campaign for “Carrie”

During this past weekend’s New York Comic Con Sony Pictures unveiled a first look at it’s remake of horror-movie classic, Carrie. While there has already been a strong social media buzz around this 1976 classic based on an iconic novel … Continue reading

A Brief History of Text Messaging

Can you imagine where your life would be without text messaging? Without being able to send a quick note that you’re going to be late going home, or coordinate a meeting with coworkers or friends on the go without ever … Continue reading

Why Simple is Successful in Mobile Advertising

With the amount of users depending on their mobile device as a primary means of communication increasing every day, it’s not only important to be sure your brand’s voice is heard on the mobile channel, but that it’s optimized for … Continue reading