General Archives - Mobivity

Frextr Selects Mobivity to Service Customer Base

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PHOENIX, AZ | January 7, 2014 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced an agreement with Frextr to transition all of Frextr’s clients to Mobivity’s mobile marketing platform.

Frextr will no longer support its customers’ text messaging programs and is working closely with Mobivity to transfer its installed customer base of more than 350 locations to Mobivity’s platform. Frextr, based in Pasadena, CA., has a number of small businesses, national and regional franchise operators, municipalities and not-for-profits that rely on text messaging to engage with their customers and constituents on an ongoing basis.

Dennis Becker, chief executive officer of Mobivity, commented, “It is the hope of both parties that we can reengage with all of the existing Frextr customers to provide our patented text messaging software as well as Stampt loyalty app to help these customers drive more customers, more often. With an existing base of more than 11,000 locations currently utilizing our solutions, we look forward to the opportunity of providing great service and solutions to the Frextr customer base going forward.”

Mr. Becker concluded:

“This agreement with Frextr is one that we believe we have the ability to replicate. There are a number of small providers that have higher cost delivery systems and are unable to attain the scale necessary to drive efficiencies. One of the key advantages of Mobivity is the scaling capabilities of our infrastructure. This is a key differentiator that cannot be overlooked. With a number of opportunities for expansion in our sights, we look forward to a great 2014.”

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative StamptTM mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit
www.mobivity.com.

Forward Looking Statement Mobivity

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the benefits of the Company’s agreement with Frextr; the ability of the Company to successfully transfer Frextr’s clients to the Company’s mobile marketing platform; the Company’s ability to expand its customer base in the future through transactions similar to the Frextr transaction; expectations for the growth of the Company’s operations, sales force and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully transfer a meaningful amount of Frextr’s clients to the Company’s mobile marketing platform; our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com
 

Visit Us at 48-West!

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48

Where Culture Meets Commerce

One of the things that we’ve always been passionate about here at Mobivity is supporting the thriving tech culture of our surrounding area. Chandler, AZ is full of culture (both old and new) focused on the future of technology and how people interact with this technology, and businesses alike.

IMG_0001It’s with this focus that we chose to support and be present at this year’s (and the first year, as a matter of fact) 48 West event in downtown Chandler. Much in the vain of South by Southwest, 48 West aims to be an event that helps foster the relationship between food, music, technology, and the user experience on a plethora of levels in Chandler. Much like our interaction with last year’s Startup Weekend in Chandler, we’ll be on site offering support for an event wide text message notification service, as well as interacting with businesses and technology pioneers throughout the Chandler community.

The event itself is February 15th and 16th, taking place in areas around the downtown Chandler area. You can purchase tickets at 48-west.com for the event.

Major Phone Carriers Launching 911 Text Message Service by 2014

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Last week the four largest mobile phone carriers in the US announced a planned agreement to allow users to contact the American 911 service via text message. In a statement released on Thursday, FCC chairman Julius Genachowski said that AT&T, Verizon Wireless, Sprint, and T-Mobile had all signed on to the “text-to-911″ program, which will see “major deployments” in 2013, before a nationwide launch no later than May 15th, 2014.

Last week’s announcement simply marks the latest stepping stone towards the FCC’s continuing Next Generation 9-1-1 initiative, which was started in 2010. The goals of the commission and initiative are simple, “to bring 911 into the Digital Age” through expanding the service to use and communicate through the modern communication systems in place in today’s society.

Currently 911 emergency services can only be contact by a phone call, but under the FCC’s new “text-to-911″ plan users would be able to send texts, videos, and photos to 911 dispatchers and operators – hopefully expanding the strength and effectiveness of the 911 program currently in place. This service, as noted by The Verge, would be especially helpful to people with hearing or speech disabilities, who may not be able to communicate via voice call. Technology has adapted and created communication platforms that are more highly used and disability friendly, and as the Verge notes:

“Access to 911 must catch up with how consumers communicate in the 21st century.”

It is expected that at launch in 2014 the new service will be available to more than 90 percent of all wireless customers in the US. Throughout the rollout phase those attempting to text 911 will receive an automatic bounce-back, or auto-response, message if the service is not yet available in their area.

Getting all four major carriers to sign on had proven difficult for Genachowski and the FCC, who hailed the announcement as a major step forward:

Today we are one step closer towards that vital goal. . . This is good progress, but our work is not done.”

While there are still many bugs in the system to figure out, such as whether or not Apple’s iMessage service will be 911 compliant, the FCC will be working to ensure that the service is available to all Americans – helping to usher one of our nation’s most fundamental and used systems into the mobile and digital ages.

Mobile’s Effect on the Fast Food Experience

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According to a report by eMarketer, restaurants have become the most common search on mobile devices. Oftentimes, for consumers, the question of what to have to eat is followed by the question of “What’s nearby?” Smartphones have enabled many consumers a medium to turn to for guidance while on the go, according to the eMarketer report entitled “Mobile Fast Food Marketing: How QSRs and Fast Casuals Are Getting Quicker and Faster.”

With the help of store locaters, menu finders, mobile coupons, ordering apps, and review apps like Urban Spoon and Yelp, consumers are making more and more dining decisions while on the go.

Fast food typically refers to quick-service restaurants (QSRs) like McDonald’s and fast casuals like Five Guys Burgers and Fries. These two segments are becoming increasingly blurred for bother consumers and marketers, especially as mobile is having a major impact on trends and consumer experience in both industries. Mobile is one of the highest listed technologies for both fast casuals and QSRs to plan on adopting.

And there is good reason for fast food marketers to focus on mobile. Fast casual and QSR customers are more likely than other industry customers to own smartphones. According to foodservice research firm Sandelman & Associates:

“Forty-four percent of consumers who eat fast food at least monthly owned smartphones in the last quarter of 2011.”

That’s 14 percent higher than eMarketer’s estimate of overall smartphone ownership for the same period, and they are strictly using the phones to look for dining options. According to local search advertising company YP, 24% of mobile searches on its network in September 2012 were for restaurants, the largest share of any category.

When consumers are using their phones for fast food restaurant searching, proximity becomes one of the most important factors. As of June 2012, nearly 64% of smartphone users searching for restaurants expected results within walking or short driving distance. The same study also found that nearly two-thirds of consumers purchased a meal within an hour of their search, making immediacy and availability a prime focus for consumers.

There are plenty of reasons for marketers to seek out and make themselves available to these mobile users that are hunting for their next meal. For those looking to put in an order or find a good deal while heading out the door, fast food is getting unmistakably faster and smarter.

A Brief History of Text Messaging

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Can you imagine where your life would be without text messaging? Without being able to send a quick note that you’re going to be late going home, or coordinate a meeting with coworkers or friends on the go without ever making a phone call. It’s allowed us to be more efficient, independent, and direct in our interactions with each other. Among all of the short and simple methods of communication available, what lead us to the point we’re at where literally trillions of texts are sent every day (and yes, we mean it when we say literally)?

Texting, or SMS (short message service) is a method of communication that sends messages between cellphones (SMS or SMPP) — or from a PC or handheld to a cell phone (SMTP). The “short” part comes from the maximum size of a text message, which is 160 characters (letters, numbers or symbols in the Latin alphabet) regardless of phone, provider, or technology.

The SMS concept was first developed in the Franco-German GSM cooperation in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert. The first text message was sent years later on December 3rd, 1992 from Neil Papworth, a former developer at Sema Group Telecoms. Mobile phones didn’t have keyboards at the time, so Papworth had to type the message on a PC. Papworth’s text — “Merry Christmas” — was successfully sent to Richard Jarvis at Vodafone.

Most early GSM mobile phone handsets did not support the ability to send text messages. The first SMS gateways for cellphones were network notifications, usually to inform of voice mail messages and billing alerts. Nokia was the first handset manufacturer whose total GSM phone line in 1993 supported user-sending of SMS text messages. In 1997, it became the first manufacturer to produce a mobile phone with a full keyboard: the Nokia 9000i Communicator.

Like any new technology, initial growth for SMS was slow. The average American user sent 0.4 texts per month in 1995. Gradually, phones and networks adapted to better accommodate SMS. In 1999, texts could finally be exchanged between different networks, which increased its usefulness. By 2000, the average number of text messages sent in the U.S. increased to 35 a month per person.

The first, most common method of commercial texting is referred to as “multi-tap.” Each number on the phone is connected to three or four letters. For example, the “3″ key displays “D,” “E” and “F.” Multi-tap is easy to understand, but not very efficient. In the 1990s, Tegic co-founder Cliff Kushler invented T9, short for “Text on 9 keys.” Instead of multi-tapping, predictive text technology displays words from a single keypress. As T9 became familiar with the words and phrases commonly used by the texter, they become correspondent in order of frequency. In 2011, Kushler invented Swype, a texting feature for touchscreens that enables users to drag their fingers to connect the dots between letters in a word.

Virtual keyboards had automatic spell check and correction, predictive text technology, and the ability to learn new words. The keys were larger and keyboard adapts to the phone’s width based on landscape or vertical orientation. Today, virtual keyboards have become a standard feature for smartphones. 2007 also happened to mark the first year that Americans sent and received more text messages per month than phone calls. Social media sites like Twitter adopted the short character format, which has likely helped the text message phenomenon — we’ve learned to be more concise and character-conscious.

Today, SMS is the most widely-used data application in the world, with 81% of mobile phone subscribers using it. And SMS has become more than just a way to text with friends — it also lets us receive updates and alerts, keep track of our finances, send email, and much more.

“The popularity and wide usage rates of text messaging are exactly what make it the ideal form of communication between brands and consumers.”

With new technology and communication mediums popping up almost every day, there will be more choices as far as how brands communicate with their customers. Whether you prefer Pinterest, Instagram, Twitter, Yellow Pages, or Mobile Marketing, there is one thing to always keep in mind. For each new technology presented to consumers, there will be early adopters and people who will never adopt a new technology at all and rarely leave the level of technology they are currently at (Seriously – Blackberry and RIM are still making phones). This is why, when trying to reach your customers, it is the best decision to use a communication channel that is the most widely used application in the world – text messaging.

You can read the full article on the history of the text message from Mashable here.

One-Click Messaging with Mobivity

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Over the next few weeks we will be launching a few new products to help businesses connect with their customers in a personal way, so we wanted to take this opportunity to introduce you to a few new revenue generating tools.

First on the list is our new One-Click Messaging.

It’s no secret that your customers are on social networks, and odds are that you also have a branded company Twitter or Facebook page to help connect with these customers in a personal way. While social networking can be extremely effective and helpful for businesses and brands, it can be time-consuming and pain inducing to go to several different sites to connect with your friends and fans.

We’ve designed a simple, and easy to use solution to help you connect with your customers in the way that matters to them most:




By being able to send a message to Twitter, Facebook, and your text message database all at once, you can increase the reach of your messages have while decreasing the amount of time you take to send those messages.

We’ll be rolling out this product on or around September 18th. If you have any questions about connecting your accounts, or how to best utilize social and mobile together, give your Account Coach a call.

Chandler Startup Weekend – Day 2 Recap

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After what was (I imagine) a long night of coding, developing, and planning I walked into a somewhat more empty and tired looking Gangplank HQ this morning. But after a replenishing breakfast from one of our favorite local restaurants, Yoli’s and a quick trip to the Red Bull vending machine everyone got right back to work.

With a steady stream of Mountain Dew and Skrillex everyone seemed to be glad to be getting back to work. Surveying the room we’ve seen a little bit of everything – from hardware builds on a blue-tooth enabled phone application to business planning for a rentable commercially licensed kitchen

Today we also ran a display of our Social Ticker Product offered by Mobivity Display, and soon all of our company. We incorporated a twitter search for the hashtags #swchaz (the promoted hashtag for the event we’re sponsoring), #startupweekend and #olympics. Using the hashtag #startupweekend has allowed participants at this weekend’s event to observe what’s going on around the country at other Startup Weekend events, as well as see what our competitors are tweeting about in Chandler with #swchaz (and some #olympics news for everyone while we’re holed up inside on our computers). Additionally, we set up a text integration in which those at the event could text SAY followed by the message they wanted to display to 78307. We’ve seen some funny messages, and a little friendly competition, and a lot of interaction with Twitter, and love the response we’re getting.

To give everyone a quick mental health break (as Sully would say), some members of The Torch Theatre company came by Gangplank HQ to perform some improv comedy for everyone – which, according to our twitter searches, was a huge hit with Startup Weekend participants.

Tonight will be another long night of planning, development, and business planning as everyone prepares for their final pitch tomorrow (and rumor has it that later tonight there will be a DJ setting up to spin Startup Weekend through the final hours of production tonight). With presentations due at 5PM tomorrow, and final pitches starting at 6:15, the clock is ticking and pressure is on for everyone to wrap up the best development of their idea possible in a short 54 hours of work. It’s going to take a lot of caffeine and quite a bit of teamwork to get everyone through these final hours. We’re excited to see what everyone comes up with, and proud to be a sponsor for Chandler’s Startup Weekend. We’ve got our voting platform all set up for tomorrow, all that’s left is to let the innovators do their work.

Check back here tomorrow to see our final recap for Startup Weekend, as well as to see which one of the participants may be turning their idea from a dream into a reality. For more updates, you can follow Mobivity on Twitter using the handle @mobivity, and you can read the conversation by searching the hashtag #swchaz, or view the event here and on our Facebook page.

Chandler Startup Weekend – Day 1 Recap

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We couldn’t be more excited about attending and helping sponsor this weekend’s Chandler Startup Weekend. The night kicked off with an introduction from Katie and Tyler Hurst, explaining the (obvious) benefits and possibilities of Startup Weekend. And as Tyler quoted a local artist on the value of startups:

“The future is only as good as its startup culture.”

After a quick (al beit delicious) dinner served by our very own local Pittsburgh Willy’s we jumped straight into the pitchers. In essence, any participant at the event has the opportunity to present their idea for the next big startup company in the Phoenix area. These ideas have ranged from applications to help find local fishing areas in the desert, to a “for-rent” commercially licensed kitchen.

While we saw over 30 interesting start-up ideas, the 12 that will be worked on this weekend all were decided using our text to vote tool. Behind the 60-second pitches were a spreadsheet showing the pitchers number, name, company, and a description of what they’re looking to do. During the pitches, listeners were able to text the presenters number to the short-code 78307, and voting was open for 20 minutes after pitches were presented. By the time each presenter was finished (roughly one-hour of interesting business ideas) we had logged over 700 votes from well over 80 unique phone numbers (participants had the ability to vote more than one time for the same business idea).

During this 20 minute voting period, business presenters stood with their presentation number around the room for prospective designers, developers and marketers to ask questions. After this 20 minute period of voting we logged a total number of 1,399 votes (compared to the 120 people in the room, we would consider this an amazing participation rate).

Once the 12 start-up ideas were chosen, designers, developers, small business marketers and investors started planning how to best take advantage of their time over this weekend to produce a final pitch, and a “minimally viable product” for presentations on Sunday.

Now starts the long weekend of work and planning for these 12 chosen startups. Gangplank, typically open around 6AM-10PM daily, will be open to these developers all weekend long with hopes of having a viable presentation for their idea on Sunday afternoon. We’ll be on the case all weekend observing and taking notes on startups and the planning process that goes behind building what we all dream of.

Join the conversation by searching the hashtag #SWCHAZ on Twitter, and make sure to follow @mobivity for pictures and updates from this weekend.

Daily Deal Sites – Good For the Consumer, But Bad For Business

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It’s hard to imagine a business or consumer that has been untouched by daily deal sites like Groupon and Living Social. Since Groupon’s beginning in 2006, the daily deal site has grown to have deals in over 300 markets in the United States, and boasts of 35 million active users (surprising, right?). The only current competition to Groupon is the similar deal site, Living Social – yet Groupon doesn’t see them as fierce competition as made obvious by their rejection to Google’s 6 Billion dollar acquisition offer (yes, 6,000 times more than his initial demand). With this much financial and social success, Groupon has to be doing something right, right? And Groupon has to be benefiting businesses enough for them to keep participating, right?

Not necessarily.

As Utpal M. Dholakia, business professor for the Jesse H. Jones Graduate School of Business at Rice University, states:

“Although social promotions, especially Groupon promotions, have been wildly popular with consumers, it is unclear how businesses fare upon running such promotions. In a survey-based study of 150 businesses that ran and completed Groupon promotions between June 2009 and August 2010, we find that the promotion was profitable for 66% and unprofitable for 32% of respondents.”

Only 2/3 of Groupon’s customers actually see a profit from the deals they offer? Well that doesn’t seem right. But that’s not even the worst of it. Countless times we have heard of horror stories like Rachel Brown’s. Rachel, like many like her, had lost nearly a year’s worth of potential profit when the Groupon deal for her cupcake shop finally ended, nearly bankrupting her. Yet this isn’t farfetched in the daily deal industry. Thousands of businesses see rises in profit, and increased customers in seats, with one main caveat.

When Groupon brings customers to a business, they bring one-time unloyal customers that aren’t likely to return without another Groupon deal.

It is hard to stomach taking a loss in nearly any business marketing venture, as the goal of marketing and promotion is to bring in more customers. When Groupon and other daily deal sites like it bring customers to a business or location, they are bringing Groupon-Loyal customers to a business for a one-time deal, rather than increasing the amount of loyal customers that each business they market with has.

And this is one of Ekaterina Walter’s suggestions of where and how businesses should look for alternatives to popular daily deal sites. According to Walter, the two main things that businesses should focus on when looking at an alternative to Groupon and similar companies is Loyalty, and offering targeted deals. As Walter (wisely) states:

“One of the biggest concerns with daily deals is that many buyers watch carefully for good deals, but have little interest in paying full price for a service or a product. These buyers don’t come back after they score that one great deal. But loyal customers are the most valuable for most businesses.”

This leaves a few primary differences between the benefits of daily deals, and the benefits of mobile marketing – specifically text message marketing. Daily deals offer the grandiose vision of bring thousands of customers into your store by promoting your business to their “millions” of subscribers. But the key to a successful marketing campaign isn’t creating one-time high-paying customers, the key is to create loyal and returning customers which will be more valuable in the long run for your business. By starting a text messaging or mobile marketing campaign, business owners are given the benefit of being able to create an opt-in database of customers willing to receive targeted and specific specials and offers to increase traffic at times convenient for business owners. This two-fold action then creates a higher sense of loyalty and satisfaction between both business owner and consumer.

By doing this, businesses can create a group of loyal and returning customers, allowing them to increase business at key times with a form of marketing that has one of the highest proven ROI’s available. And that’s what Mobivity offers. We don’t promise thousands of one-time customers, we guarantee more customers more often. It’s what we do. By building a database of loyal and returning customers, we offer you the opportunity to grow your business organically and virally through an effective and proven medium. But don’t take our word for it, you can get started for free today to see the benefits of leaving behind potentially destructive marketing mediums for a platform that has been proven to work, and work best for both business and consumer.

How Mobile Will Dominate the Future of Advertising and Media.

Posted by | General, Mobile Advertising, Mobile Experience, SMS, Technology | No Comments

So often ambiguous words like “mobile” and “media-rich” are words thrown around to describe the future of advertising and marketing for brands and businesses. But what exactly does that mean, and how does a business achieve a successful advertising approach in this marketing paradigm shift? According to a chart created by Derek Thompson, advertisers have their focus entirely misallocated based on where the users’ focus is actually at.

“Consumers are spending 10% of their media attention on their mobile devices while the medium only commands a mere 1% of total ad-spend. Comparatively, the quickly “dying” print medium attracts only about 7% of media-time, but still captures an astonishing 25% of the total U.S. ad-spend, with print receiving 25-times more ad money than mobile. The disparity between the two mediums gives a strong indication as to how much room mobile still has to grow.”

So why the disparity between advertiser spending and consumer attention? One argument can simply be founded on the fact that the entire mobile advertising market is much wider than any individual advertiser is utilizing. Thanks to advancements in mobile ad units, mobile search, mobile apps, mobile websites, SMS, and QR codes, mobile advertisers have a wide palette of choices to engage their audience on the mobile channel. Many believe that we are barely entering the first inning for mobile advertising, and that the golden age of mobile is upon us, and is here to stay.

But one of the biggest questions of all is how advertisers will react to this information, and where they will invest their money on the mobile map. In the report, “Mobile Business Forecast for Marketers 2012,” Antenna reports that U.S. small and medium size businesses plan to invest, on average, $852,000 in mobile over the next 12-18 months compared with an investment of $405,000 to date. For U.S. enterprises, the future investment jumps up to $1.4 million compared with the $587,000 spent to date. This represents a doubled investment to date in mobile advertising and spending – showing that marketers and advertisers alike for small and medium sized businesses realize the need for a strategic mobile component, but don’t yet know where to spend their money.

Brands are also reporting a discrepancy in success of mobile strategies. 33% say that they have had interaction with 1/2 to 3/4 of their customers, 29% by 1/4 of customers, 22% by less than 1/4 and only 16% report widespread adoption and interaction. The numbers suggests brands may be launching projects without considerately researching what kind of content their customers are looking for. This can be expected with the wide palette of mobile content available to advertisers, but should not be acceptable for those looking to enter the mobile space.

As we’ve noted, one of the worst offenders is the lackadaisical implementation of QR codes into mobile campaigns without much research to justify their use. Additionally, companies seem to be slapping together social network pages and apps to occupy their space in the mobile market, without actually focusing on the goal of entering the mobile space – to increase customer interaction on a channel both convenient and effective to the consumer.

Additionally, designing mobile apps (though a great application if implemented effectively) can be disastrous without good market research on your customers. With consumer choice for mobile OS all over the map, it can be difficult – and costly – to design a mobile app that not only works for interacting with your customers, but also works on your customers’ devices.

With so many mobile mediums to choose from, and only 50.3% Smart Phone saturation in the US it is important to choose a marketing medium that will work for your business, as well as your consumers. Luckily for brands and advertisers alike, the search doesn’t have to be a light at the end of the technological tunnel. Text message marketing has seen proven and measurable results with one of the highest returns on investment of any marketing medium before. Text message marketing allows businesses to take advantage of a mobile medium that consumers are both familiar with, and are welcome to receive offers from.

While businesses across the country are trying to find their piece of the mobile marketing pie, thousands of brands and advertisers are taking advantage of the proven results and increased interaction that comes along with Text Message Marketing. To see how your business could benefit from a mobile marketing account with Mobivity, give us a call today.

Your Customer Loyalty Solution Awaits! CALL NOW: 877-282-7660 GET STARTED NOW