Our Most Successful Clients

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There are common traits when looking at those locations that succeed with mobile.

First is the consistent use of the Mobivity platform. For instance, blasts leading to increased opt-in clubs and redemption.

Second is the regular monitoring of statistics to gauge results and to make modifications, if necessary.

Third is interaction with Mobivity’s account managers who are providing ideas, insights, and tips for you to be more effective.

Fourth is the creation of repeatable campaigns that boost overall daily sales.

Listen While You Work

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The times are unrecognizable for some given customer use of mobile devices and all the ramifications – showrooming, price checking, instant scan of reviews, and more.

Still, for SMBs and others, a fundamental hasn’t changed – the need to listen.

A post on inc.com asked the question, “Why pay customers to talk about you when they will do it for free?” http://www.inc.com/jeff-haden/5-ways-to-make-customers-ambassadors-without-a-referral-program.html

The piece is about referral programs, but the more pressing point made is how businesses of any size have information at their fingertips.

The first tip was to monitor who’s talking about you, then get in touch.

Granted, an SMB’s core job is to make sandwiches, dry clean clothes, or turn out lattes that bring us back for more.

But in these days of social networks, the job is incomplete without a review of the chatter on Facebook, Twitter, or elsewhere.

The Inc. article says that businesses must take the next step and interact with those who are talking. That’s critically, important, of course, but for many SMBs who are overwhelmed, listening is all that can be accomplished.

That’s fine. It’s better than having your head buried in the sand – or whole wheat bread and a wide variety of condiments.

There are certainly other ways to get feedback. Try striking up a conversation. The customer might actually look up from his or her device and see value in voicing an opinion or like the fact that you care enough to ask.

Then there are other communications channels, including opt-in mobile programs. The conversation takes many shapes – if an offer is redeemed or you can fill a room after sending out information about an open house, you have information. Other times, there’s an avenue for the customer to answer a survey or respond to a one-off question.

There is ample proof that we’re listening less in our own homes. In a connected society, we’re more disconnected. That’s certainly not good news for the family unit.

But in business, not listening is a recipe for disaster.

Informing and Incenting Your Employees

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Upselling and asking customers to join a loyalty club often aren’t on the minds of employees. They come in, do what they believe to be their core job, and that’s that.

SmartReceipt addresses this problem with the inclusion of messaging when employees clock in and out.

A large quick service restaurant boosted sales of a new product by running reminders of an employee incentive program through SmartReceipt. Managers saw a substantial increase in employee involvement and overall interest in pushing the menu item.

Ask us about additional successes and how you can get started.

Twitter Vs. SMS To Bring More Customers, More Often

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We could point to tens of thousands of examples of individual locations seeing value in the development and nurturing of an SMS permission-based database.

Of course, there are marketing alternatives. One is Twitter, a service that promises that it can help an SMB “connect with potential customers and increase your follower base.”

Follower bases are good, but what about the more customers, more often need?

Twitter encourages SMBs to create a presence on the social network, then to integrate it across all marketing channels.

It recommends that businesses feature their @username on their website and ask customers to follow them. Further, Twitter suggests SMBs import an email contact list to follow and interact with customers. Also, it encourages businesses to join industry-related conversations and connect with influencers through hashtags.

Through a lead form, it offers a marketing “kickstart” with supposed easy tips, templates and a content calendar.

Twitter has dedicated account for SMBs (@TwitterSmallBiz) as well as a blog

https://blog.twitter.com/small-business.

• Have you followed an SMB on Twitter?

• Have you gone into a brick and mortar or bought online after seeing a tweet from an SMB?

• Do you know an SMB that is using Twitter and seeing success?

• Is there an SMB that replaced a permission-based SMS club with Twitter and grew sales and loyalty?

Twitter says that it has 255 million active monthly users with 77% of the accounts outside the U.S.

There are 326 million mobile users in America, according to CTIA – The Wireless Association. comScore says that 75% text on a regular basis. Multiple studies report that approximately one-third of mobile subscribers are interested in joining a text club from a brand or business.

There just doesn’t seem to be any rationale for using Twitter and not text.

Revenue Flowing Faster to New Marketing Channels, But Integration Is Key

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There were many findings within a recent advertising report from the Internet Advertising Bureau that used the word “momentous.”

We learned that U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion. The report said that this “momentous” figure marks an increase of 17% from 2012’s landmark revenues of $36.6 billion. We were also told that digital exceeded broadcast television advertising revenues ($40.1 billion) for the first time ever.

And for the third year in a row, mobile achieved triple-digit growth year-over-year, rising to $7.1 billion during full year 2013, a 110 percent boost from the prior year total of $3.4 billion. Mobile accounted for 17% of 2013 revenues, whereas it was 9 percent of revenues in 2012.

But with all these findings come many questions. Here are just a few:

– Is the shift in dollars signaling a time when those of us in local will make an all-in bet on one or more channel (digital and mobile, for instance), and eliminate any marketing spend on others (radio, TV, for example)?

– Are consumers making – or will they make – a distinction between one channel and another? Or will they instead change how they use a channel, perhaps combining TV and a tablet for a two-screen, enhanced experience?

– Is it possible that these trends will be reversed? Or, said another way, can we expect so-called traditional media to adapt to meet consumer interest and to drive hyperlocal business through one-to-one digital and mobile extensions to its content?

Other numbers from the report:

– Digital video, a component of display-related advertising, brought in $2.8 billion in full year 2013, up 19 percent over revenues of $2.3 billion in 2012. As a result, it also increased its share to become the fourth largest format, directly behind mobile.

– Search revenues totaled $18.4 billion in 2013, up 9% from 2012, when search totaled $16.9 billion.

– Display-related advertising revenues in 2013 totaled $12.8 billion or 30 percent of the year’s revenues, a rise of 7% over $12 billion in 2012.

– Retail advertisers continue to represent the largest category of internet ad spending, responsible for 21% in 2013, followed by financial services and closely trailed by automotive which account for 13% and 12% of the year’s revenues, respectively.

Randall Rothenberg, the IAB’s president and CEO, acknowledged the “momentous” shift as well as cross-screen activity that speaks to multi-channel consumer use: “The news that interactive has outperformed broadcast television should come as no surprise,” he said. “It speaks to the power that digital screens have in reaching and engaging audiences. In that same vein, the staggering growth of mobile is clearly a direct response to how smaller digital screens play an integral role in consumers’ lives throughout the day, as well as their critical importance to cross-screen experiences.”

Added David Silverman, Partner, PwC U.S., which conducted the study for the IAB: “Our survey confirms that we are fully in transition to the post-desktop era. Triple digit advertising revenue growth from mobile devices contrasted the more tepid 8 percent growth from traditional computer screens. This is simply a reflection of the change in how and where consumers are viewing their information—on the go!”

And then there was this from Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB: “Digital marketing generates large reach and many possibilities to create impact across consumers’ purchase consideration processes, both critically important to advertisers as they seek marketing investments that have value.”

Through interviews conducted for my Mobilized Marketing book, and subsequent to those, it is evident that many who are succeeding at hyperlocal are integrating channels rather than eliminating them.

An example is Ford which saw a 15.4% lead conversion simply by adding a mobile call to action to TV spots. Viewers were asked to text in their zip code to learn of local loan offers in the area. Each who responded was asked if he or she would like to be contacted by a local dealer. Leads were handed off to eager salespeople in minutes.

Another example of “old school” still working is the fact that yard signs being used by local businesses to promote mobile text clubs. I looked at a dozen or so locations doing this. What I saw was that 96% saw increases in the number of opt-ins. All but two had double-digit growth and one third saw a boost of at least 50 percent.

Old and new are meeting all the time and not just on the ground. This week, I heard a 70-something ask a flight attendant to explain what “airplane mode” was for his mobile phone. She told him that he could keep it on “and play games.” While he thought that was interesting, he and his wife worked on a printed crossword puzzle or two for most of a three-hour flight.

The upshot? We receive lessons even at 33,000 feet. This one is one to remember — one size does not fit all.

(article first appeared on Street Fight Magazine – http://streetfightmag.com/2014/04/23/revenue-flowing-faster-to-new-marketing-channels-but-integration-is-key/)

Mobivity Appoints Former SmartReceipt Executives to Key Roles

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PHOENIX, AZ – April 15, 2014 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced the appointments of two former SmartReceipt executives to leadership roles with Mobivity.

The appointments come less than a month after the Company completed its acquisition of the assets and operations of SmartReceipt, Inc., a marketing solutions company whose software products transformed traditional retail transaction receipts for Subway, Baskin-Robbins, Dairy Queen and others into engaging “smart” receipts that feature coupons and special offers for consumers.

Nick Bolton was named Mobivity’s vice president of client services. He will manage the daily customerfacing operations for Mobivity clients.

Jonathan Cassell was named vice president of business development. He will spearhead monetization efforts for clients and business prospects.

Bolton and Cassell played instrumental roles in accelerating SmartReceipt’s growth, culminating in more than 7,500 installs that enabled SmartReceipt to process up to 1.2 million SmartReceipts per day.

Bolton began at SmartReceipt in 2005 as system and sales engineer when the company was named Nutricate. During his time at SmartReceipt he was promoted to product manager in 2007, director of operations in 2010, and vice president of operations in 2012. Bolton built an integration and installation process that led to SmartReceipt being installed in more than 7,500 locations and product compatibility with approximately 80 percent of the point of sale systems in the marketplace.

Cassell joined SmartReceipt in 2009 following the acquisition of his previous SaaS (software-as-aservice) venture. In his first year, Cassell led the repositioning and rebranding of the company from a nutrition and wellness brand into an innovative marketing platform renamed SmartReceipt. Cassell was promoted to vice president of business development in 2012 and was responsible for bringing on many of the company’s largest clients and key strategic partnerships.

Dennis Becker, chief executive officer of Mobivity, said, “Nick and Jon succeeded in providing great value to brand clients while scaling SmartReceipt to meet customer demand. We are pleased to have them join Mobivity’s seasoned executive team that has now combined SmartReceipt with the Company’s text messaging and Stampt mobile app offerings to create an innovative digital loyalty solution for clients.”

Mike Bynum, president of Mobivity, commented, “With the addition of Nick and Jon, Mobivity’s management team is bolstered with additional experience and expertise in acquiring thousands of merchants locations and successfully evolving and delivering a competitive product and service offering. With their unique experience growing thousands of installations for the world’s largest franchise brand, Mobivity is better equipped to execute on its mission to bring more customers, more often to local advertisers.”

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions enable businesses across the United States to drive incremental sales and profitability by quickly and effectively communicating to their most loyal customers. Included are SmartReceipt, which transforms traditional retail transaction receipts into engaging “smart” receipts, an industry-leading text messaging product, and an innovative Stampt™ mobile loyalty application, Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to Mobivity’s failure to successfully cross-sell SmartReceipt’s products and services with its own; the risk that SmartReceipt customers will not continue their relationship with Mobivity; the risk that Mobivity may be unable to retain and expand the current base of SmartReceipt customers; the risk that Mobivity’s may be unable to develop the sales force required to achieve its development and revenue goals; the risk that Mobivity may be unable to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2013 filed with the SEC on March 31, 2014 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Federal Judge Sees TCPA Law As Clear and Unambiguous

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A Pennsylvania federal judge has brought clarity around the issue of text messages, automatic telephone dialing systems, and the Telephone Communications Protection Act (TCPA).

On March 20, District Judge Michael M. Baylson granted summary judgment to Yahoo, saying a plaintiff failed to prove that Yahoo’s text messages fit the law’s definition of computerized, unsolicited phone calls.

The judge dismissed the class action against Yahoo Inc. because the plaintiff did not show that Yahoo’s opt-in text service qualified as an automatic telephone dialing system (ATDS).

“(The plaintiff) has not offered any evidence to show that Yahoo’s system had the capacity to randomly or sequentially generate telephone numbers … as required by the statutory definition of ATDS,” Judge Baylson said.

Because Yahoo’s service was not an ATDS, Judge Baylson said he did not have to consider whether the messages could be considered advertisements or marketing messages.

Judge Baylson said that the arguments did not get “at the crux of the issue,” which was whether the system had the capacity to “use a random or sequential number generator to store or produce telephone numbers and then send a text message to those numbers.”

The upshot of the ruling is that the FCC can’t impose its interpretation of an ATDS because, according to the judge, the law is clear and unambiguous.

The plaintiff filed the suit after he bought a mobile phone with a recycled number and began receiving texts from Yahoo alerting him to new email messages, even though he did not have an account, his complaint alleged. The previous owner of the phone number had apparently signed up for a Yahoo Mail service that allowed a user to receive SMS alerts.

The case was Dominguez v. Yahoo Inc., case number 2:13-cv-01887, in the U.S. District Court for the Eastern District of Pennsylvania.

As you may recall, TCPA was in the news last fall when new TCPA rules from the Federal Communications Commission went into effect regarding the requirements for prior written consent necessary to send text marketing messages. The changes affected those using an automated telephone dialing system.

Mobivity follows the best practices in the industry and is a leader in compliance. Clients with questions can contact their account coach. Others can reach us via info@mobivity.com.

Mobivity Completes Acquisition of SmartReceipt

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Acquisition Expected to Expand Mobivity’s Deployment to More than 17,000 Locations

PHOENIX, AZ – March 13, 2014 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced that it has completed its acquisition of the assets and operations of SmartReceipt, Inc., a marketing solutions company whose software products transform traditional retail transaction receipts for Subway, Baskin-Robbins, Dairy Queen and others into engaging “smart” receipts that feature coupons and special offers for consumers. SmartReceipt was a privately owned company based in Santa Barbara, California.

Dennis Becker, chief executive officer of Mobivity, said, “We believe this acquisition has the potential to significantly transform Mobivity’s product offering portfolio and create what we believe will be the largest installed base of any SaaS mobile loyalty program provider in the industry, with more than 17,000 locations. Going forward, the capability to integrate SmartReceipt’s printed receipt data in combination with Mobivity’s current SMS and Stampt mobile loyalty app allows our retailer customers to generate actionable data to craft specialized offers, coupons and messages based on actual individual purchasing histories. Additionally, we see opportunities to further integrate the technology beyond its current use to assist retailers to continue to retain their most loyal customers.”

Like Mobivity’s product offerings, SmartReceipt employs a SaaS-based monthly recurring revenue business model with most of its client base within the Quick Serve Restaurant (QSR) industry. Its customers pay a set monthly fee per location for use of the service. SmartReceipt’s solution is compatible with over 80% of Point-of-Sale (POS) systems available in the marketplace today and transmits the printed receipt data from POS systems to SmartReceipt’s cloud-based platform, enabling the QSR to store transactional data and dynamically control the receipt content in real-time. Up to 1.2 million receipt transactions are processed daily by SmartReceipt across more than 7,500 locations throughout the U.S., including major brands such as Subway, Baskin-Robbins and Dairy Queen.

Mike Bynum, President of Mobivity, commented,

“In just the past month since we made the announcement, we have had tremendous interest from existing Mobivity customers in the SmartReceipt product offering, and vice versa. The enthusiasm by leading retailers around the country to the capabilities and unique integration of these technologies certainly provides us a level of excitement as we begin to roll out these products on an integrated basis. With more than 17,000 combined locations, we see significant opportunities for cross-selling going forward.”

The terms of the transaction are more fully described by Mobivity in a current report on Form 8-K to be filed with the United States Securities and Exchange Commission.

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative Stampt™ mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com

Mobivity Adds Phil Guarascio To Company’s Board of Directors

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Former Vice President of Corporate Advertising and Marketing at General Motors and Lead Executive, Marketing and Sales at the National Football League Becomes Independent Director

PHOENIX, AZ – March 4, 2014 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced that Phil Guarascio has joined the Company’s Board of Directors as an Independent Director.

Mr. Guarascio has been the Chairman and Chief Executive Officer of PG Ventures LLC since May 2000 where he serves as a marketing and advertising business consultant. He was Lead Executive, Marketing and Sales at the National Football League from 2003-2007 and has been a consultant for the William Morris Agency since October 2001.

For 16 years, Mr. Guarascio was with General Motors where he served as Vice President of Corporate Advertising and Marketing primarily responsible for worldwide advertising resource management, managing consolidated media placement and before that as General Manager of Marketing and Advertising for General Motors’ North American Operations. Mr. Guarascio introduced the GM Card and managed the General Motors corporate brand to a 20 percent increase in customer purchase consideration.

He joined General Motors in 1985 after 21 years with the New York advertising agency, D’Arcy, Masius, Benton & Bowles.

Mr. Guarascio was most recently non-executive Chairman of Arbitron which sold to Nielsen in December of 2013 for $1.3 billion. He also currently serves on the Board of Papa John’s Pizza (NASDAQ: PZZA), the third largest pizza franchise in the U.S.

Dennis Becker, chief executive officer of Mobivity, said,

“We are pleased to have a marketing executive with the experience and the expertise of Phil Guarascio join the Mobivity Board. Phil will bring to our Board world-class experience in successfully marketing iconic brands that are at the core of American business and very much a part of our everyday lives. Phil has the unique blend of both brand and agency connections coupled with the tech side of the marketing industry. We couldn’t be happier that he agreed to join our Board in what is a pivotal and exciting time for Mobivity.”

Mr. Guarascio said,

“Mobivity is in a prime position to expand its mobile marketing leadership and market share given its experience, technology and solutions that bring more customers, more often. Getting customers through the door is a universal need by brands of all sizes. Mobivity’s unique and expanding combination of products and services creates personalization options that marketers have long sought to drive loyalty and expand monetization opportunities. I’m thrilled to be asked to be part of Mobivity’s bright future.”

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative Stampt™ mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com

How Super Bowl Advertisers Fumbled The Ball With Mobile

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By Jeff Hasen
Mobivity Chief Marketing Officer

Butterfingers were all over Super Bowl XLVIII, starting when Peyton Manning let the first snap go through his hands, continuing with a spot for the aforementioned candy, and capped by the group of high-spending advertisers that let another one get away.

Yes, you’ve heard this one before. This was going to be the year of the meaningful mobile call to action extension of a TV ad. Ummm, no.

Long before the fourth quarter, I had lost hope. No, not for the Broncos – afterall, the Seahawks are my championship-starved hometown’s. I was Hopeless in Seattle that anything had changed.

Advertisers came to entertain, not engage. The second screen and willingness by tens of millions or more to act on mobile were totally ignored.

I asked Sean Bartlett, Director of Mobile Strategy & Platforms at Lowe’s, for some perspective.

“I’m going with preserving creative integrity,” Sean told me.

But can’t we have “creative integrity” that includes a mobile call to action?

“Yes, though most are brand anthems, not direct response,” he said.

Ironically, the closest we came to an ad with 2014 behavior in mind was after the game when few outside Seattle were watching.

Playing on its supposed ability to save us 30 percent, esurance invited viewers to tweet #esuranceSave30 to enter a contest to win the $1.5 million the brand saved by having the ad run once the “contest” on the field was over.

It was reported that the esurance ad generated over 1.2 million tweets, impressive given the late hour, lopsided score, and the fact that only 22 percent of smartphones owners have the Twitter app. Contrast that with what could have been a text message call to action that could be responded to by all – and followed up with a request for mobile users to join a loyalty club. Hundreds of thousands, if not more, could’ve been there for ongoing dialogue with the brand.

The only SMS call to action came in a familiar way – viewers were asked to vote for the game’s MVP.

Surprisingly, Fox didn’t augment its coverage with mobile content during the game. Given the fact that we had to endure hours and hours of numbing babble leading up to kickoff, one would think the network would use its Fox Sports Go iPad app to show us different angles, engage with analysts, and be involved in a mini Fantasy Football contest that would’ve kept interest despite the lopsided score.

Yes, there were Shazam prompts, but there was nothing new there. I still question whether Shazam is the right vehicle on the loudest of days of television watching.

Looking at a few of the spots:

– Ford failed to “double down” with back-to-back commercials without extending the new Fusion intro to mobile

– At the top of the telecast, Mountain Dew’s Kickstart commercial was so 1975. It was good creative with no hint of mobile.

When the game ended, and the fireworks went off around me in Seattle, all I could think of was the Radio Shack ad that said ‘The 80’s called and wants its store back.”

Well, it’s 2014 and I want my second-screen experience – and the untapped engagement possibilities that come with it – to come to Super Sunday. Without it, the only thing super are the Seahawks.

Your Customer Loyalty Solution Awaits! CALL NOW: 877-282-7660 GET STARTED NOW