May 2014 - Mobivity

Revenue Flowing Faster to New Marketing Channels, But Integration Is Key

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There were many findings within a recent advertising report from the Internet Advertising Bureau that used the word “momentous.” We learned that U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion. The report said that this “momentous” figure marks an increase of 17% from 2012’s landmark revenues of $36.6 billion. We were also told that digital exceeded broadcast television advertising revenues ($40.1 billion) for the first time ever.

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