We could point to tens of thousands of examples of individual locations seeing value in the development and nurturing of an SMS permission-based database. Of course, there are marketing alternatives. One is Twitter, a service that promises that it can help an SMB “connect with potential customers and increase your follower base.”
May 2014 - Mobivity
There were many findings within a recent advertising report from the Internet Advertising Bureau that used the word “momentous.” We learned that U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion. The report said that this “momentous” figure marks an increase of 17% from 2012’s landmark revenues of $36.6 billion. We were also told that digital exceeded broadcast television advertising revenues ($40.1 billion) for the first time ever.