August 2013 - Mobivity

Everything and Nothing Has Changed With Mobile

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Mobivity’s CMO Jeff Hasen was asked by Wireless Week to assess the use of mobile by brands and small businesses. Here is his response:

“Even in 2013, years after mobile marketing has proven its worth, many brands continue to take tepid steps that leave them trailing their competitors and, even more importantly, disappointing and irritating their customers and prospects.

“A common challenge these marketers face is that they fail to acknowledge that everything and nothing has changed with mobile. The savvier brands know that the what is the same – they need to sell more product and build loyalty. It’s the how that is different.

“There is a large opportunity for those who map mobile strategies and programs to overall business goals.

“How large? Just ask mobile users.

“In survey after survey, we see that consumers are interested in joining a permission-based mobile loyalty club. The numbers consistently register at around one-third, which in the United States equals more than 100 million people. The more interesting number to me is how many say that have yet to be approached by a brand that they trust – more than 70 percent feel this way.

“The takeaway? We actually have a large number of consumers who have raised their hands and said that they are interested in being marketed to on their terms. Yet many businesses fail to pay attention to the customer, which, of course, is ill-advised whether we’re talking mobile or not.

“In my Mobilized Marketing book, Michael Bayle, a longtime mobile executive who is now Senior Vice President and General Manager of ESPN Mobile, said that consumers are rewarding brands that provide a positive mobile experience and punishing others who fail to deliver.

“Bayle assesses the situation this way:

“’They (marketers) have two choices – they can either ride the wave or watch the wave pour over them. We can equip them with a surfboard, equip them with the right tools so that it’s just not an investment and a spend but there’s tactically at the end of the day some return on investment we’re collectively monitoring that is better for their brand.’”

“And better for the bottom line, not to mention the customer.”


The full article is here – http://www.wirelessweek.com/articles/2013/08/magazine-ups-and-downs-ads-going-mobile

SMBs Embrace Customer Loyalty Programs

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NetNewsCheck reported on the big opportunity for SMBs to create and profit from customer loyalty programs. Mobivity’s Stamp was prominently mentioned.

Here’s the article:

By Michael Depp and Eric J. Smith

Small businesses continue to be enamored with customer loyalty programs — with 38% currently offering such a program and another 21% planning to offer a loyalty program in the next year — according to new data from BIA/Kelsey. The findings are broken out from the company’s “Local Commerce Monitor,” its ongoing study of the advertising behaviors of SMBs

Small businesses estimate 17.7% of their total business in the next 12 months will be generated by customer acquisition promotions such as discount deals, daily deals, coupons or similar offers, BIA/Kelsey found. These promotions may or may not be aligned with a loyalty program.

“The data indicates solid interest and intentions in loyalty programs, which are becoming an increasingly important tool for customer retention,” Steve Marshall, director of research for BIA/Kelsey, said in a statement. “Going forward, we believe the proportion of business generated from both loyalty programs and promotions will rise significantly, as SMBs increasingly tailor their offerings to frequent customers and specific customer segments.”

Many of these loyalty programs are relatively unsophisticated, using paper-based methods, such as punch cards.

“In my mind that is driven directly by the fact that over half the programs extant that are being run by SMBs are home grown and therefore not very sophisticated and probably don’t tie in to other systems like CRM systems,” Marshall said in an interview.

BIA/Kelsey found that 54% of SMB loyalty programs are home grown. Just 38% of SMBs with home grown programs have an electronic tracking method.

Only 6% said their loyalty program is provided by a credit card company and is linked to the customer’s credit card. Another 6% offered a loyalty program provided by a third party other than a credit card company, including a new players in the space such as Stampt, FiveStars, Belly and Open Table.

Marshall says that opens up a large opportunity for service providers and credit card companies to enter the space and provide SMBs with more sophisticated platforms that link into a CRM system or a payments platform.

Many SMBs find loyalty programs come with inherent difficulties, with 56% of respondents agreeing with the statement that the identification and/or record keeping requirements of our customer loyalty program should be much simpler.

“That’s another reason why we believe there’s a third-party opportunity here,” Marshall says. “As long as there’s no great pain of implementation — it can be run off their POS and/or links in easily to some kind of CRM or customer list management or email program.”

Mobivity Retains Lytham Partners For Investor Relations

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PHOENIX, Arizona | August 21, 2013 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, announced today the retention of Lytham Partners, LLC to conduct a national investor relations program.

Mobivity delivers a suite of mobile marketing products targeted to local businesses as well as sports and entertainment entities that engage the audience and enhance fan interaction. The Company’s mobile marketing solutions, based on its proprietary platform, enable local businesses to quickly and easily send targeted text messages to a database of its most loyal customers that have “opted-in” to receive the messages. This permits local merchants to offer unique promotions designed to increase in-store foot traffic, reduce downtime, and boost sales. Additionally, the company offers a mobile-based customer loyalty program through its innovative StamptTM application that replaces the need for customers to carry “punch cards” in their wallets. This system electronically keeps track of purchases and rewards those customers that attain milestones. Its services help local business obtain more customers, more often.

Dennis Becker, chief executive officer of Mobivity, commented, “Mobivity’s platform for local business marketing provides needed solutions in today’s changing environment. Mobile usage in the U.S. continues to rapidly expand. This creates a unique opportunity for local merchants to adopt our proprietary, and affordable, technology platform to reward loyalty through StamptTM and to quickly reach its opt-in customers via text message. Research shows that approximately 96 percent of messages are read within four minutes. We believe that our solutions provide the most effective and efficient way for local merchants to reach their most loyal customers and drive increased sales.”

Mr. Becker continued, “The company recently completed a financing that provides Mobivity with a relatively debt free balance sheet, and allows for us to execute on our business plan going forward. We are moving quickly to expand our sales force on a national basis, which has recently included the hiring of key sales executives. With significant progress being made, we believe the timing is appropriate to engage Lytham Partners, who has a demonstrated track record of creating broad awareness within the national investment community for leading-edge and emerging companies. We look forward to engaging with a new and expanded universe of institutional investors going forward that will drive shareholder value in the coming years.”

Robert Blum, managing partner of Lytham Partners, LLC, commented, “We believe Mobivity has a leading solution to address a growing void in today’s marketplace. Local businesses are finding it harder to successfully retain customers given the glut of marketing messages bombarding those customers on a daily basis. Mobivity’s mobile-based platform has proven successful in driving increased sales. We look forward to working with management to firmly establish its identity within the investment community as a leading technology solutions provider and to drive enhanced shareholder value.”

About Lytham Partners

Lytham Partners, LLC provides expertise and guidance to small-cap companies in the healthcare, technology, services, agricultural, industrial, aerospace and defense segments, as well as the consumer and capital goods industries. The firm is dedicated to generating substantive communications programs with an emphasis on developing management credibility via data, clear articulation of achievable strategic plans, and timely interaction with investors. For more information visit our website at www.lythampartners.com.

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative StamptTM mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, United States Tennis Association, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Safe Harbor Statement

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company’s operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company’s success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For More Information, Contact:

Dennis Becker
Chief Executive Officer | Mobivity
(877) 282-7660
Robert Blue, Joe Dorame, Joe Diaz
Managing Partners | Lytham Partners, LLC
(602) 889-9700 | MFON@lythampartners.com
 

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