May 2013 - Mobivity

Mobivity Expands Management Team

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Local Advertising Veteran Michael K. Bynum Appointed President, Joins Board of Directors; Tom Tolbert Appointed EVP and Chief of Sales

PHOENIX, AZ — (Marketwired – May 22, 2013) – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced that it has appointed Michael K. Bynum as President and Director. The Company has also appointed Tom Tolbert, former CEO of Front Door Insights (FDI), as Executive Vice President and Chief Sales Officer.

Michael K. Bynum’s career began in 1985 with a small independent company purchased by TransWestern Publishing, an independent publisher of print and digital advertising services to local merchants. He ultimately rose to the position of Executive Vice President of TransWestern Publishing. Bynum and eight other senior managers acquired TransWestern Publishing in 1993 for $32 million. In 2005, the Company was sold to Yellow Book for $1.575 billion. In 2007 he was appointed by HM Capital (formerly known as Hicks Muse Capital) as President & CEO of PDC (Phone Directories Company), the fourth largest independent yellow page publisher in the U.S. Bynum was also an investor and Director at Canpages, a Canadian publisher of print and online local advertising services to local merchants, which was acquired by Yellow Pages Group of Canada for $225M in 2010.

Mr. Bynum said: “I believe the shift to mobile platforms is revealing unprecedented opportunities to evolve the multi-billion dollar local marketing industry. This is an ideal opportunity to utilize my two decades of experience to take a well-positioned technology company to the next stage of its development. What attracted me to Mobivity, as both an investor and management team member, was the unique combination of intellectual property, name brand clientele, and proven scale as I’ve watched Mobivity accumulate thousands of local advertisers in a short period of time. I greatly look forward to joining Mobivity’s leadership team and helping to realize the goal of growing a dominant position in the local mobile marketing space.”

Tom Tolbert brings to Mobivity more than twenty years of experience in growing sales teams focused on local advertising products and services. Tolbert was most recently CEO of Front Door Insights, which was recently acquired by Mobivity. Prior to FDI, Tolbert took over the sales operations for a local advertising company where he was instrumental in growing revenues from $15 million to $45 million. Tom previously served as Senior Vice President of Sales at KW Brock Directories where he grew the customer base from 15,000 to 45,000 customers while delivering print and digital marketing services to local advertisers. While at KW Brock, Tolbert also expanded the business from 38 to 65 markets in just over five years.

“Mobivity brings an exciting opportunity to deliver an industry leading technology solution to millions of prospective local merchants. I believe that mobile has many advantages over print and other digital solutions for the local advertiser and that Mobivity can lead the industry in both product and technology,” added Tolbert. “I’m excited to bring my experience growing large sales organizations to Mobivity and taking part in leading this exciting growth opportunity.”

As President and Director, Bynum will be responsible for all revenue generating operations of the Company including key talent acquisition and strategic relationships. Tolbert will lead Mobivity’s next phase of sales expansion including plans to scale outside sales operations, and the deployment of direct sales resources nationwide.

“I am elated to have the opportunity of bringing Mike and Tom’s wealth of experience to the Mobivity management team,” said Dennis Becker, Chief Executive Officer of Mobivity. “They both have an exceptional track record of building and operating large sales organizations which will be critical to our next phase of growth.”

Mobivity is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through their Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Forward Looking Statements

This press release contains forward-looking statements concerning Mobivity Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company’s operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company’s success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Corp does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Contact:

MDM Worldwide
Investor Relations | Mobivity
264 W. 40th, Suite 602
New York, NY, 10018, USA
(646) 403-3554

Mobivity Acquires Front Door Insights, Establishes Channel Partnerships to Multi-Billion Dollar Directory Publishing Industry

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front_door_insightsPHOENIX, AZ — (Marketwired – May 21, 2013) – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced that it has acquired the assets of Front Door Insights LLC, a provider of mobile marketing solutions that enable 25 plus Directory Publishers to deliver mobile marketing solutions to more than 5,000 local merchants across the United States.

Directory Publishers distribute local merchant information across multiple platforms such as print (i.e. “yellow pages”), Internet directories, search engines and mobile websites. With reach to millions of local merchants nationwide, Directory publishers can evolve from legacy print and online products and transition to new monetization strategies by licensing FDI’s suite of mobile marketing services under their own brand. More than 25 independent Directory and Association of Directory Publisher (ADP) members currently license Front Door Insights’ mobile marketing platform.

“The print directory space is in quick transition while continuing to serve long standing relationships with millions of local advertisers,” said Dennis Becker, Chief Executive Officer of Mobivity. “FDI has staked out a leadership position in putting mobile marketing solutions at the epicenter of this transition. I’m extremely excited to couple FDI’s market position in the Directory space with our patented technology in furthering our mission to become the leader in delivering mobile marketing products to the local advertiser industry.”

With more than 5,000 local merchants licensing mobile marketing solutions through FDI’s 25 Directory resellers, Mobivity’s technology will now reach more than 11,700 local advertisers across the United States. Mobivity’s intellectual property, economies of scale, and Stampt smartphone loyalty application are expected to drive increased value to FDI’s products and services.

“We believe Mobivity’s combination of technology, intellectual property, national brand relationships, and scale are huge assets in supporting the magnitude of customers the Directory publisher channel can yield,” added Tom Tolbert, Chief Executive Officer of FDI. “Still a several billion dollar industry, serving millions of businesses, the Directory space offers broad reach to the local advertiser industry which we are much better equipped to support by combining with Mobivity. We are very excited to be a key part of Mobivity’s mission to dominate the local mobile marketing space.”

The terms of the transaction are more fully described by Mobivity in a report on Form 8-K to be filed with the United States Securities and Exchange Commission.

Mobivity is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through their Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Forward-Looking Statements

This press release contains forward-looking statements concerning Mobivity Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company’s operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company’s success by its recent acquisition of Front Door Insights LLC. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent acquisition of Front Door Insights LLC; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Corp does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Contact:

MDM Worldwide
Investor Relations | Mobivity
264 W. 40th, Suite 602
New York, NY, 10018, USA
(646) 403-3554

Mobivity Completes Stampt Acquisition

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Stampt, Mobile Loyalty App to More Than 1,000 Local Advertisers Nationwide

StamptPhoenix, AZ — (Marketwire – May. 20, 2013) Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced that it has completed the acquisition of the assets of Sequence LLC, developers of the Stampt mobile loyalty application that has been utilized by more than 1,000 local advertisers across the United States.

Available for both Android and iPhone, the Stampt smartphone app offers a convenient way for customers to be rewarded for their loyalty. With Stampt, consumers can begin to get rid of paper-based stamp cards that are in their wallet so they are never forgotten or lost again. In addition to value-based loyalty incentives, Stampt also has built-in social integration features that bring a fun and interactive feel to the loyalty experience. Participating merchants are also able to view usage statistics and leverage Stampt usage data in conjunction with SMS text messaging and social marketing campaigns via Mobivity’s cloud-based solution.

“According to a Deloitte Research Study, “Serving the Networked Customer”, retailers who take meaningful steps to drive consumer loyalty are 88% more profitable than their competitors who do not,” said Dennis Becker, Chief Executive Officer of Mobivity. “Adding the Stampt loyalty app to our award winning product enhances merchant and consumer value while expanding our marketplace reach to more than 6,500 merchants.”

According to Sequence, more than 75,000 consumers have downloaded and registered for the Stampt smartphone application on both iPhone and Android platforms and there have been more than a half million stamps activated by Stampt consumers utilizing the application to log loyalty points at merchant locations. Market trials have also begun with Whole Foods in more than 90 locations across thirteen states.

Mobivity is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through their Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Contact:

For additional information, contact:

MDM Worldwide
Investor Relations | Mobivity
264 W. 40th, Suite 602
New York, NY, 10018, USA
(646) 403-3554

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