January 2013 - Mobivity

Where Mobile Sits in 2013

Posted by | Mobile Advertising, Technology | No Comments

2012 was an exciting and eventful year for mobile marketing. There are now companies that will send text message updates reminding you to take your medicine, and Target even chose to opt-out of a Superbowl Ad in favor of a mobile game.

Verizon activated 8.2 million iPhones in the fourth quarter alone, making the app market even more enticing, while feature phones hang on for dear life in the rising smart phone market.

Businesses, brands, and reviewers have began questioning the legitimacy of online SMS substitutes, and big business is beginning to realize the necessity for SMS marketing compliance.

press_releasesIt’s been a big year around our camp too. We’ve forged several successful partnerships, including quite possibly the most relevant one to your, our clients, our partnership with Stampt. Stampt allows you to connect with your customers in a loyal way, rewarding your returning customers and allowing new customers to find your business in a hot minute.

You can rest assured that we will always be working hard to stay in line with the mobile trends for 2013 and beyond, ensuring that you receive the most up to date service and technologies to connect with your customers.


Click here to learn more about Stampt

But one thing is for certain: regardless of what changes in the mobile marketing industry, your mobile phone is still right in your pocket – making it the strongest and greatest way to connect directly with your customers no matter the year.

Mobivity Announces Partnership with Circuit of The Americas™, Home of the FORMULA 1 UNITED STATES GRAND PRIX

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COTA_NEW_LOGOPhoenix, AZ – January 25, 2013

Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of patented mobile marketing technologies and solutions, is pleased to announce a partnership with Circuit of The Americas, a multi-purpose sports and entertainment facility located in Austin, Texas, which is home to the FORMULA 1 UNITED STATES GRAND PRIX. Using Mobivity’s proprietary mobile marketing platform, Circuit of The Americas can engage its on-site customers through mobile texting programs during live motorsports and entertainment events.

Michael Falato, SVP of Sales and Business Development, said, “We are incredibly excited to be working with Circuit of The Americas, and we plan to fortify a successful partnership over the coming months, and foster an increased amount of fan loyalty for the facility and each of the events and races they host.”

“We look forward to having the opportunity to engage our fans on a personal level, while capitalizing on the success of mobile marketing and participation nationwide,” Circuit Vice President of Public & Media Relations Julie Loignon said. “Mobivity’s software will help us create unique, interactive marketing campaigns that enhance the customer experience while creating opportunities for our sponsor partners to reach our fan base.”

Circuit of The Americas will host five major motorsport events in 2013, including three World Championship series. This spring, the facility will open its Tower Amphitheater, which will host national touring acts from around the country.

Mobivity (mobivity.com/display) is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique graphical system through their patented Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s past and current clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Circuit of The Americas is a world-class destination for performance, education and business. It is the first purpose-built Grand Prix facility in the United States designed for any and all classes of racing, from motor power to human power, and is home to the FORMULA 1 UNITED STATES GRAND PRIX™ while also hosting MotoGP™, V8 Supercars™, GRAND-AM Road Racing™, American Le Mans and the World Endurance Championships. The Circuit of The Americas’ master plan features a variety of permanent structures designed for business, education, entertainment and race use. Its signature element is a 3.4-mile circuit track. Other support buildings include an expansive outdoor live music space, an iconic 251-foot tower with observation deck, an events and conference center, a banquet hall as well as a state-of-the-art medical facility. For more information and downloadable video, audio and photos, visit: www.CircuitofTheAmericas.com.

Contact

For additional information contact:

MDM Worldwide
Investor Relations | Mobivity
(646) 403-3554

For business development opportunities:

Michael Falato
SVP of Sales & Business Development | Mobivity
michael.falato@mobivity.com | mobivity.com/display
Phone: 512-522-4710

Mobivity and CASTMARK Execute Strategic Partnership

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Castmart_Mobivity

Deal Reached to Promote Stampt Loyalty and Mobile Marketing Programs

Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, today announced their newly formed partnership with CASTMARK to maximize the acquisition of Stampt and mobile marketing merchants nationwide. Following Mobivity’s intent to acquire Stampt, CASTMARK will serve alongside Mobivity in the education, training, and acquisition of Stampt merchants and clients across the US.

“We are excited to enter into this partnership with CASTMARK, and to increase the amount of exposure that both Mobivity and Stampt will gain nationwide. Through this partnership, Mobivity will be able to bring the benefit of more loyal customers, more often – along with the increase in traffic and revenue that comes with it – to more merchants nationwide,” said Dennis Becker, President and CEO of Mobivity.

CASTMARK specializes in helping small and medium sized businesses integrate best-of-breed mobile commerce solutions with more than eighty representatives around the country. Additionally, CASTMARK offers expertise in marketing, distribution, and customer service in a nationwide distribution model, bringing mobile technologies to market through an efficient and effective approach.

“All of us at CASTMARK are ecstatic to begin this partnership with Mobivity. The mobile marketing suite of products that Mobivity offers exists exactly within our vision of reforming the way small and medium sized businesses approach local area marketing, and we look forward to a successful venture for all parties involved,” said William Waldrop, President and CEO of CASTMARK.

While CASTMARK will soon be selling the full suite of products and services offered by Mobivity to increase foot traffic and sales for the local advertiser, Mobivity will ensure the same quality of service and coaching that current clients have become accustomed. Through this partnership, Mobivity and CASTMARK will now have representatives ready to discuss the benefit of Stampt, SMS messaging, Social Media, and mobile connection with customers in businesses across the United States.

Mobivity (http://www.mobivity.com/local) is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities, as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through its Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Contact:

For additional information, contact:

MDM Worldwide
Investor Relations | Mobivity
(646) 403-3554
264 W. 40th, Suite 602
New York, NY, 10018, USA

For business development opportunities, contact:

Ben Irwin
Director of Business Development | Mobivity
ben.irwin@mobivity.com | (602) 904-5704
58 West Buffalo Suite #200
Chandler, AZ, 85225

William Waldrop
President & CEO | CASTMARK
william.waldrop@castmark.com | (702) 343-7470

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