December 2012 - Mobivity

Mobivity and C Spire Wireless Announce Partnership to Create Interactive Fan Engagement Program for Memphis Grizzlies

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Phoenix, Arizona Dec. 11, 2012

Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced a partnership with C Spire Wireless today to create interactive and unique fan engagement solutions for the Memphis Grizzlies and FedExForum.

Mobivity will help fans interact with the NBA team using its patented mobile marketing platform, as well as in-stadium graphics for live polling, text-to-win campaigns and picture-to-screen engagement. C Spire is the official wireless partner of the professional basketball team and FedExForum and has exclusive category rights for marketing promotion and technology development under a multi-year sponsorship agreement with the team.

“We’re excited about the partnership with Mobivity, which will help us increase the amount and quality of brand engagement with Grizzlies fans throughout the season,” said Jim Richmond, vice president of Corporate Communications for C Spire Wireless. “Mobivity is helping us develop a personalized relationship with fans in a venue that is one of the best sports and entertainment destinations in the Mid-South.”

Richmond said Mobivity has also created a C Spire-branded web opt-in site to aid in building fan engagement with the Grizzlies. Using the company’s HD graphics system, fans will engage with the team in real-time through text and picture messages, Facebook and Twitter posts, text-to-win contests, and polling campaigns during home games this season.

“Mobivity is pleased to establish this mobile partnership with C Spire and the Memphis Grizzlies and we look forward to an engaging and successful relationship with fans during the season,” said Michael Falato, Senior Vice President of Sales and Business Development for Mobivity.

In addition to cutting-edge fan engagement solutions, Mobivity’s patented technology also will allow the Memphis Grizzlies to stay connected to fans via text messages and notifications, along with mobile updates and offers to increase attendance and brand loyalty.

“On behalf of the Memphis Grizzlies organization, we are honored and thrilled to be starting a new partnership with Mobivity and continuing to grow our partnership with our official wireless partner, C Spire Wireless,” said Chad Bolen, Vice President of Corporate Sponsorships. “This new relationship will enhance our mobile marketing technologies and solutions for our fans. With mobile platforms becoming an integral part of our society, we are confident our fans will appreciate the live polling, text-to-win campaigns and picture-to-screen engagement coming this season.”

About Mobivity

Mobivity is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities, as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through its Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Contact:

For additional information, contact:

MDM Worldwide
Investor Relations | Mobivity
(646) 403-3554

For business development opportunities:

Michael Falato
SVP of Sales and Business Development | Mobivity
(512) 522-4710 | michael.falato@mobivity.com

Major Phone Carriers Launching 911 Text Message Service by 2014

Posted by | General, Mobile Experience | No Comments

Last week the four largest mobile phone carriers in the US announced a planned agreement to allow users to contact the American 911 service via text message. In a statement released on Thursday, FCC chairman Julius Genachowski said that AT&T, Verizon Wireless, Sprint, and T-Mobile had all signed on to the “text-to-911″ program, which will see “major deployments” in 2013, before a nationwide launch no later than May 15th, 2014.

Last week’s announcement simply marks the latest stepping stone towards the FCC’s continuing Next Generation 9-1-1 initiative, which was started in 2010. The goals of the commission and initiative are simple, “to bring 911 into the Digital Age” through expanding the service to use and communicate through the modern communication systems in place in today’s society.

Currently 911 emergency services can only be contact by a phone call, but under the FCC’s new “text-to-911″ plan users would be able to send texts, videos, and photos to 911 dispatchers and operators – hopefully expanding the strength and effectiveness of the 911 program currently in place. This service, as noted by The Verge, would be especially helpful to people with hearing or speech disabilities, who may not be able to communicate via voice call. Technology has adapted and created communication platforms that are more highly used and disability friendly, and as the Verge notes:

“Access to 911 must catch up with how consumers communicate in the 21st century.”

It is expected that at launch in 2014 the new service will be available to more than 90 percent of all wireless customers in the US. Throughout the rollout phase those attempting to text 911 will receive an automatic bounce-back, or auto-response, message if the service is not yet available in their area.

Getting all four major carriers to sign on had proven difficult for Genachowski and the FCC, who hailed the announcement as a major step forward:

Today we are one step closer towards that vital goal. . . This is good progress, but our work is not done.”

While there are still many bugs in the system to figure out, such as whether or not Apple’s iMessage service will be 911 compliant, the FCC will be working to ensure that the service is available to all Americans – helping to usher one of our nation’s most fundamental and used systems into the mobile and digital ages.

Mobile’s Effect on the Fast Food Experience

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According to a report by eMarketer, restaurants have become the most common search on mobile devices. Oftentimes, for consumers, the question of what to have to eat is followed by the question of “What’s nearby?” Smartphones have enabled many consumers a medium to turn to for guidance while on the go, according to the eMarketer report entitled “Mobile Fast Food Marketing: How QSRs and Fast Casuals Are Getting Quicker and Faster.”

With the help of store locaters, menu finders, mobile coupons, ordering apps, and review apps like Urban Spoon and Yelp, consumers are making more and more dining decisions while on the go.

Fast food typically refers to quick-service restaurants (QSRs) like McDonald’s and fast casuals like Five Guys Burgers and Fries. These two segments are becoming increasingly blurred for bother consumers and marketers, especially as mobile is having a major impact on trends and consumer experience in both industries. Mobile is one of the highest listed technologies for both fast casuals and QSRs to plan on adopting.

And there is good reason for fast food marketers to focus on mobile. Fast casual and QSR customers are more likely than other industry customers to own smartphones. According to foodservice research firm Sandelman & Associates:

“Forty-four percent of consumers who eat fast food at least monthly owned smartphones in the last quarter of 2011.”

That’s 14 percent higher than eMarketer’s estimate of overall smartphone ownership for the same period, and they are strictly using the phones to look for dining options. According to local search advertising company YP, 24% of mobile searches on its network in September 2012 were for restaurants, the largest share of any category.

When consumers are using their phones for fast food restaurant searching, proximity becomes one of the most important factors. As of June 2012, nearly 64% of smartphone users searching for restaurants expected results within walking or short driving distance. The same study also found that nearly two-thirds of consumers purchased a meal within an hour of their search, making immediacy and availability a prime focus for consumers.

There are plenty of reasons for marketers to seek out and make themselves available to these mobile users that are hunting for their next meal. For those looking to put in an order or find a good deal while heading out the door, fast food is getting unmistakably faster and smarter.

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