December 2012 - Mobivity

Mobivity and C Spire Wireless Announce Partnership to Create Interactive Fan Engagement Program for Memphis Grizzlies

Posted by | Mobile Advertising, Press Releases | No Comments

Phoenix, Arizona Dec. 11, 2012

Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced a partnership with C Spire Wireless today to create interactive and unique fan engagement solutions for the Memphis Grizzlies and FedExForum.

Mobivity will help fans interact with the NBA team using its patented mobile marketing platform, as well as in-stadium graphics for live polling, text-to-win campaigns and picture-to-screen engagement. C Spire is the official wireless partner of the professional basketball team and FedExForum and has exclusive category rights for marketing promotion and technology development under a multi-year sponsorship agreement with the team.

“We’re excited about the partnership with Mobivity, which will help us increase the amount and quality of brand engagement with Grizzlies fans throughout the season,” said Jim Richmond, vice president of Corporate Communications for C Spire Wireless. “Mobivity is helping us develop a personalized relationship with fans in a venue that is one of the best sports and entertainment destinations in the Mid-South.”

Richmond said Mobivity has also created a C Spire-branded web opt-in site to aid in building fan engagement with the Grizzlies. Using the company’s HD graphics system, fans will engage with the team in real-time through text and picture messages, Facebook and Twitter posts, text-to-win contests, and polling campaigns during home games this season.

“Mobivity is pleased to establish this mobile partnership with C Spire and the Memphis Grizzlies and we look forward to an engaging and successful relationship with fans during the season,” said Michael Falato, Senior Vice President of Sales and Business Development for Mobivity.

In addition to cutting-edge fan engagement solutions, Mobivity’s patented technology also will allow the Memphis Grizzlies to stay connected to fans via text messages and notifications, along with mobile updates and offers to increase attendance and brand loyalty.

“On behalf of the Memphis Grizzlies organization, we are honored and thrilled to be starting a new partnership with Mobivity and continuing to grow our partnership with our official wireless partner, C Spire Wireless,” said Chad Bolen, Vice President of Corporate Sponsorships. “This new relationship will enhance our mobile marketing technologies and solutions for our fans. With mobile platforms becoming an integral part of our society, we are confident our fans will appreciate the live polling, text-to-win campaigns and picture-to-screen engagement coming this season.”

About Mobivity

Mobivity is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities, as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through its Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Contact:

For additional information, contact:

MDM Worldwide
Investor Relations | Mobivity
(646) 403-3554

For business development opportunities:

Michael Falato
SVP of Sales and Business Development | Mobivity
(512) 522-4710 | michael.falato@mobivity.com

Major Phone Carriers Launching 911 Text Message Service by 2014

Posted by | General, Mobile Experience | No Comments

Last week the four largest mobile phone carriers in the US announced a planned agreement to allow users to contact the American 911 service via text message. In a statement released on Thursday, FCC chairman Julius Genachowski said that AT&T, Verizon Wireless, Sprint, and T-Mobile had all signed on to the “text-to-911″ program, which will see “major deployments” in 2013, before a nationwide launch no later than May 15th, 2014.

Last week’s announcement simply marks the latest stepping stone towards the FCC’s continuing Next Generation 9-1-1 initiative, which was started in 2010. The goals of the commission and initiative are simple, “to bring 911 into the Digital Age” through expanding the service to use and communicate through the modern communication systems in place in today’s society.

Currently 911 emergency services can only be contact by a phone call, but under the FCC’s new “text-to-911″ plan users would be able to send texts, videos, and photos to 911 dispatchers and operators – hopefully expanding the strength and effectiveness of the 911 program currently in place. This service, as noted by The Verge, would be especially helpful to people with hearing or speech disabilities, who may not be able to communicate via voice call. Technology has adapted and created communication platforms that are more highly used and disability friendly, and as the Verge notes:

“Access to 911 must catch up with how consumers communicate in the 21st century.”

It is expected that at launch in 2014 the new service will be available to more than 90 percent of all wireless customers in the US. Throughout the rollout phase those attempting to text 911 will receive an automatic bounce-back, or auto-response, message if the service is not yet available in their area.

Getting all four major carriers to sign on had proven difficult for Genachowski and the FCC, who hailed the announcement as a major step forward:

Today we are one step closer towards that vital goal. . . This is good progress, but our work is not done.”

While there are still many bugs in the system to figure out, such as whether or not Apple’s iMessage service will be 911 compliant, the FCC will be working to ensure that the service is available to all Americans – helping to usher one of our nation’s most fundamental and used systems into the mobile and digital ages.

Mobile’s Effect on the Fast Food Experience

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According to a report by eMarketer, restaurants have become the most common search on mobile devices. Oftentimes, for consumers, the question of what to have to eat is followed by the question of “What’s nearby?” Smartphones have enabled many consumers a medium to turn to for guidance while on the go, according to the eMarketer report entitled “Mobile Fast Food Marketing: How QSRs and Fast Casuals Are Getting Quicker and Faster.”

With the help of store locaters, menu finders, mobile coupons, ordering apps, and review apps like Urban Spoon and Yelp, consumers are making more and more dining decisions while on the go.

Fast food typically refers to quick-service restaurants (QSRs) like McDonald’s and fast casuals like Five Guys Burgers and Fries. These two segments are becoming increasingly blurred for bother consumers and marketers, especially as mobile is having a major impact on trends and consumer experience in both industries. Mobile is one of the highest listed technologies for both fast casuals and QSRs to plan on adopting.

And there is good reason for fast food marketers to focus on mobile. Fast casual and QSR customers are more likely than other industry customers to own smartphones. According to foodservice research firm Sandelman & Associates:

“Forty-four percent of consumers who eat fast food at least monthly owned smartphones in the last quarter of 2011.”

That’s 14 percent higher than eMarketer’s estimate of overall smartphone ownership for the same period, and they are strictly using the phones to look for dining options. According to local search advertising company YP, 24% of mobile searches on its network in September 2012 were for restaurants, the largest share of any category.

When consumers are using their phones for fast food restaurant searching, proximity becomes one of the most important factors. As of June 2012, nearly 64% of smartphone users searching for restaurants expected results within walking or short driving distance. The same study also found that nearly two-thirds of consumers purchased a meal within an hour of their search, making immediacy and availability a prime focus for consumers.

There are plenty of reasons for marketers to seek out and make themselves available to these mobile users that are hunting for their next meal. For those looking to put in an order or find a good deal while heading out the door, fast food is getting unmistakably faster and smarter.

Mobivity and the Bowling Proprietors’ Association (BPAA) of America Strike a Partnership to Deliver Mobile Marketing to More Than 3,500 US Bowling Centers

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Phoenix, AZ and Arlington, TX – December 05, 2012

Mobivity Holdings Corporation (MFON) and the Bowling Proprietors’ Association of America (www.bpaa.com) formally announced today a strategic relationship where the BPAA will provide Mobivity’s patented mobile marketing solutions to their 4,000 members to enable bowling centers across the country to reach their customers on their mobile phones with promotional marketing, incentive, and loyalty programs. It marks the beginning of a new promotional distribution opportunity for BPAA and its member centers.

BPAA will be integrating Mobivity’s patented technology into its existing Customer Relationship Management (CRM) system and provide its member bowling centers with the ability to engage consumers direct to their cell phone. The combination of BPAA’s CRM solution with Mobivity’s mobile marketing technology will be promoted by both BPAA and Mobivity as a value-added subscription service to each of the more than 3,500 BPAA members.

“Being able to reach members of the bowling community on their mobile phones is a major development for bowling centers across America. Our members can now deliver more relevant and meaningful marketing incentives directly to the mobile consumer’s handset,” said Bart Burger, VP of Business Development for BPAA. “The advantages of engaging consumer’s mobile phones in addition to traditional channels such as direct mail and email are obvious to us and Mobivity’s patented technology empowers us with this advantage like no other solution in the industry.”

With over 5,000 local advertiser locations across America already leveraging Mobivity’s patented technology, BPAA was uniquely focused on deploying technology that could scale nationally while enabling local business operators the autonomy of a self-contained solution. With more than 70 million bowlers in America, BPAA also sought a solution capable of scaling to millions of consumer engagements. Mobivity delivered both the operational and consumer requirements while also connecting to BPAA’s CRM platform for enhanced automation and integration with existing bowling center operations.

“We’re delighted to partner with BPAA and support their progressive initiatives to empower their member bowling centers with the latest advancements in marketing technology,” said Dennis Becker, CEO of Mobivity. “BPAA is America’s voice in the bowling industry and we look forward to bringing bowling centers across America into the new mobile economy.”

About Mobivity:

Mobivity is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique graphical system through their patented Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s past and current clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

About BPAA

The Bowling Proprietors’ Association of America, founded in 1932, serves as the voice of the bowling industry. Headquartered in Arlington, TX at the International Bowling Campus, BPAA provides it’s more than 4,000 member centers with group purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry. BPAA’s mission is to enhance the profitability of its member centers and raise the profile of bowling, America’s top-ranked participatory sport. For additional information please visit www.bpaa.com or call 1-800-343-1329.

Contact:

For additional information, contact:

MDM Worldwide
Investor Relations | Mobivity
(646) 403-3554

For business development opportunities:

Brad Morrow
Vice President of Channel Partners | Mobivity
(619) 817-8115 | brad.morrow@mobivity.com

Mobile’s Effect on Holidays

Posted by | Mobile Experience, Technology | No Comments

According to an infographic created by Digitas, and highlighted by Mashable, Mobile shopping was said to double this year on Thanksgiving day.

In fact, the article warns for readers to not “be too surprised if you [caught] one of your relatives shopping on their smartphone during Thanksgiving dinner.” Which, actually, isn’t too far from the truth. One of my family’s traditions is for all the fathers, uncles, and cousins (of legal age, of course) is to visit our local pub after everyone has departed Thanksgiving dinner for the night and observe our thankfulness for the great and mighty Guinness. On our way out I saw someone standing at the corner of the pub away from her friends on her iPad. Low and behold, she had Amazon open, and was taking advantage of early online Black Friday deals.

According to Mashable,

“Twenty-eight percent of those who own a smartphone or tablet plan to shop from their mobile devices on [Thanksgiving]. . . That’s nearly twice the percentage who said they would shop from a mobile device on Thanksgiving in a similar survey conducted last year.”

A wide percentage of this increase can be attributed to students and young adults, amongst whom nearly 40% planned to shop from their homes this holiday season, and said that “they would actually forego going to a Thanksgiving meal if they knew in advance they couldn’t use their phones.”

For these reasons Digitas, the group that managed this research study and creator of the infographic, has dubbed Thanksgiving “Mobile Thursday.” While many households may be frustrated when searching for quality family time, Digitas argues that the shift in mobile use on Thanksgiving poses a “great opportunity for brands.” And, though some may be frustrated, my family seemed to be out of the norm. During our annual family Bunco game there were just as many dice on the table as there were smartphones and tablets.

“With more consumers shopping on their devices, brands are being provided with more mobile moments to address and create impact – even during a time of turkey, football, and family,” said Chia Chen, SVP of Mobile Practice Lead for Digitas.

However, even with the strength in these numbers, there are challenges for brands who want to boost holiday sales through mobile devices. Even with more people than ever planning to shop from their phones on Thanksgiving, the vast majority (76%) of people surveyed still think it’s easier to shop from a computer. If retailers really want to boost mobile commerce, they must first improve the ease of the shopping experience and tablets first, and think about what their consumers are looking for in a mobile experience.

Mobivity Announces Exclusive Letter of Intent to Acquire Stampt Assets

Posted by | Mobivity Platform Updates, Press Releases, Technology | No Comments


Phoenix, AZ — (Marketwire – Dec. 03, 2012)

Stampt, Mobile Loyalty App to More Than 1,000 Local Advertisers Nationwide

Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced that it has entered into a non-binding letter of intent to acquire the assets of Sequence LLC, developers of the Stampt mobile loyalty application that has been utilized by more than 1,000 local advertisers across the United States.

Stampt’s smartphone app offers a convenient way for customers to be rewarded for their loyalty. With Stampt, consumers can begin to get rid of the paper stamp cards that are in their wallet so they are never forgotten or lost again. In addition to the value-based loyalty incentives, Stampt also has built-in social integration features that bring a fun and interactive feel to the loyalty experience. Stampt’s revolutionary customer loyalty program offers much more than just a paperless replacement for the classic buy-10-get-1-free type of loyalty cards. In addition to a having a paperless frequent buyer card, participating merchants are also able to view usage statistics and leverage this information by delivering targeted one-time-use special offers to the Stampt audience.

“Stampt is a perfect addition to our mobile marketing suite of services for local advertisers,” said Dennis Becker, Chief Executive Officer of Mobivity. “More importantly, combining Stampt’s install base with ours will extend our reach to more than 6,000 local advertisers nationwide who will now benefit from a unique combination of mobile messaging, social, and smartphone loyalty capabilities.”

According to Sequence, more than 75,000 consumers have downloaded and registered for the Stampt smartphone application on both iPhone and Android platforms and there have been more than a half million stamps activated by Stampt consumers utilizing the application to log loyalty points at merchant locations. Market trials have also begun with Whole Foods in more than 90 locations across thirteen states.

“We have a vision to see Stampt in hundreds of thousands of businesses where paper-based loyalty cards have been used for decades,” said Stampt’s co-founder Brian Kelly. “Mobivity provided the reach and momentum to more quickly realize that goal. Combining Stampt with Mobivity’s patented suite of services was a natural fit that we believe creates the most competitive and comprehensive mobile marketing solution to the local advertising industry.”

Mobivity and Sequence have entered into a non-binding letter of intent with an exclusive negotiating period through January 15, 2013. Mobivity and Sequence are currently targeting a year-end closing for the transaction.

Mobivity (http://bit.ly/VLiB27) is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through their Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Contact:

MDM Worldwide
Investor Relations | Mobivity
264 W. 40th, Suite 602
New York, NY, 10018, USA
(646) 403-3554

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