Mobivity Holdings Corporation (OTC Markets: MFON – News), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today that they are once again partnering with Liberman Broadcasting on their Estrella TV station. Mobivity will enable viewers to interact with two reality television shows using their proprietary platform and patented mobile and IVR marketing technologies.
This will be Mobivity’s fifth time powering SMS and IVR capabilities for Tengo Talento, Mucho Talento and the second time working with Mi Sueno es Bailar. In each program Mobivity encourages viewer participation by allowing the audience to decide who should remain in the reality competition through SMS voting or by calling a toll free phone number with Mobivity’s patented Interactive Voice Response System, or IVR. The result is a more engaging and interactive program for everyone involved.
Both shows have demonstrated continued growth in fan participation over the years. The rates of viewer engagement for Tengo Talento, Mucho Talento have increased 16% since the previous term. In just one season of Mi Sueno es Bailar, voting dramatically increased as the competition went on, culminating with a 360% increase in votes from the semi-final round to the finals, when the audience chose their favorite contestant.
“Liberman Broadcasting has been a great partner to Mobivity. They have allowed us to be a fundamental part of each program to help determine the winners of the show by letting fans vote via SMS or toll free call. We hope our successful partnership continues for years to come,” said Michael Falato, SVP of Sales & Business Development at Mobivity.
Winter Horton, Chief Operating Officer for Liberman Broadcasting said, “Mobivity allows us to connect with our fans, which is an integral part of the show in this day and age when people want to voice their opinions. We have thus created a great way to involve a sponsor inside of our shows and Mobivity helps us do that.”
Mobivity is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.
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