October 2012 - Mobivity

Mobivity Announces Renewed Partnership With Largest Privately Held, Minority-owned Spanish-language Broadcaster in the United States.

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Mobivity Holdings Corporation (OTC Markets: MFONNews), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today that they are once again partnering with Liberman Broadcasting on their Estrella TV station. Mobivity will enable viewers to interact with two reality television shows using their proprietary platform and patented mobile and IVR marketing technologies.

This will be Mobivity’s fifth time powering SMS and IVR capabilities for Tengo Talento, Mucho Talento and the second time working with Mi Sueno es Bailar. In each program Mobivity encourages viewer participation by allowing the audience to decide who should remain in the reality competition through SMS voting or by calling a toll free phone number with Mobivity’s patented Interactive Voice Response System, or IVR. The result is a more engaging and interactive program for everyone involved.

Both shows have demonstrated continued growth in fan participation over the years. The rates of viewer engagement for Tengo Talento, Mucho Talento have increased 16% since the previous term. In just one season of Mi Sueno es Bailar, voting dramatically increased as the competition went on, culminating with a 360% increase in votes from the semi-final round to the finals, when the audience chose their favorite contestant.

“Liberman Broadcasting has been a great partner to Mobivity. They have allowed us to be a fundamental part of each program to help determine the winners of the show by letting fans vote via SMS or toll free call. We hope our successful partnership continues for years to come,” said Michael Falato, SVP of Sales & Business Development at Mobivity.

Winter Horton, Chief Operating Officer for Liberman Broadcasting said, “Mobivity allows us to connect with our fans, which is an integral part of the show in this day and age when people want to voice their opinions. We have thus created a great way to involve a sponsor inside of our shows and Mobivity helps us do that.”

Mobivity is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

For additional information contact:

MDM Worldwide
Investor Relations | Mobivity
(646) 403-3554

For business development opportunities:

Michael Falato
SVP of Sales & Business Development
Mobivity
michael.falato@mobivity.com
Phone: 512-522-4710

Mobivity and CEO Dennis Becker Launch New Corporate Digital Communication Channels

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Phoenix, AZ – October 18, 2012

Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, is pleased to announce the launch of its Corporate Blog on TheChairmansBlog.com, penned by Mobivity’s Chairman and Chief Executive Officer, Dennis Becker. The Chairman’s Blog has been designed to provide a unique perspective on mobile industry news as well as news on Mobivity’s expansion in the market on a personal level to financial advisors, investors, and journalists. The first blog titled “Welcome to the Mobivity World” by Becker, can be accessed here.

“It’s a great pleasure to host you here at the beginning of what I hope will be a long term, valuable communication channel to both the exciting evolution of the mobile industry, and our growth here at Mobivity,” said Becker.

While Mobivity’s main goal with The Chairman’s Blog will be to inform and explain the growth of both the mobile marketing industry and Mobivity as a whole, it will also serve as a greater informative tool used to educate the market on how exactly Mobivity aims to help clients improve on their local area marketing. From new product offerings to announcements of corporate partnerships, The Chairman’s Blog will offer Mobivity’s followers a unique look at the mobile marketing world with regular contributions from Becker.

Connect with Mobivity on:
          The Chairman’s Blog
          Facebook
          Twitter
          Twitter (Investor Relations)
          LinkedIn

About Mobivity:

Mobivity is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique graphical system through their patented Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s past and current clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

For additional information, visit mobivity.com, or contact:

MDM Worldwide
Investor Relations | Mobivity
(646) 403-3554

For business development opportunities:

Michael Falato
SVP of Sales & Business Development
Mobivity
michael.falato@mobivity.com
Phone: 512-522-4710

Politics and Mobile – the Way of the Future

Posted by | Mobile Advertising, Mobile Web, News | No Comments

In light of the Presidential Town-Hall Debate on Tuesday night, we decided to look at the role mobile has played in political campaigns and politics over the years, and what you can expect moving forward.

Much like the transition from the mobile phones of the past, political information has transferred to delivery via radio and newspaper to mobile and social platforms at an incredible rate. According to a study reviewed by Mashable, text messaging has been a huge communication forum.

“According to a survey from free texting app textPlus, half of young adults surveyed (ages 18-24) say they’ve discussed the upcoming election on their mobile devices via text message. More than half (56 percent) say they’ve specifically chatted about the presidential candidates.”

But this isn’t anything new. In 2008 the Obama campaign used a mobile and text message marketing campaign to keep in touch with voters, even announcing the Democratic Vice Presidential Nomination via text message before any other media venues. Additionally, the Obama campaign became the first to accept political donations via text message this year. But Democrats aren’t the only technological and mobile savvy ones out there.

The Romney campaign this year used it’s mobile app to give updates to voters, encourage mobile donations, and (a play from Obama’s book) announce their Vice Presidential Candidate nomination. But mobile technology isn’t only used for political campaigns to convey information to voters and constituents, it’s actually how Americans get their information from (more) trustworthy news sources.

According to a survey by Pew, nearly 37% of voters use their mobile phones to not only obtain political information, but also to engage in political discussion with others. With nearly 10 million tweets during a two-hour debate (with most of those coming from mobile devices), the role mobile and social have in political campaigns and voter education has done nothing but rise year after year, and the trend doesn’t seem to have any intention of changing.

How do you feel about mobile’s role in politics? Let us know in the comments

Sony Pictures Creates Viral Mobile Marketing Campaign for “Carrie”

Posted by | Mobile Advertising, Mobile Experience, Social Media | No Comments

During this past weekend’s New York Comic Con Sony Pictures unveiled a first look at it’s remake of horror-movie classic, Carrie.

While there has already been a strong social media buzz around this 1976 classic based on an iconic novel by Stephen King, Sony Pictures is also taking a viral and mobile marketing approach to promote the film.

During Comic Con in New York, promoters of the film encouraged crowd-participants to “learn what happened to Carrie” by calling 207-404-2604. This mobile call-to-action is also featured in the only released teaser trailer for the film on YouTube. When a user calls the phone number, they interactively engage in a conversation with the main character of the film, Carrie; only to be interrupted by an overheard conversation with her mother. In one of the creepiest calls I’ve heard (that is, next to the campaign for the House at the End of the Street), users are promised a unique experience leading up to the film when asked to opt-in for “further calls” from Carrie.

The mobile marketing feature used by Carrie and Sony Pictures is an interactive and patented feature called IVR, or Interactive Voice Response, technology. It, in essence, allows an end-user to have an interactive phone call with a pre-recorded conversation, creating an exciting and media rich experience that is unparalleled. Additionally, users that opt-in to the Carrie campaign may receive additional phone calls or text messages from Sony Pictures helping to engage and build excitement around the film in the six coming months until the film in the Spring of 2013.

While many think of QR Codes or Mobile Webpages when it comes to a media-rich mobile experience, it is important to consider your customer-base. Today in the US nearly 50% of cell phone users do not own a smartphone, and those individuals are left out when it comes to these “traditionally” considered media-rich campaigns. A feature like IVR allows businesses to interact with a much wider consumer base than smartphone-only mobile marketing campaigns, while still creating exciting and media-rich campaigns.

Mobile marketing is one of the premier ways to market and generate buzz around a business or brand, and allows a unique and personal connection with your fans, followers, and customers. Mobivity offers a slew of mobile features that allow you to capture your customers attention where it matters most – on their phone; no matter what type of phone they use. And with the success Sony Pictures has already seen around this Carrie campaign, you can expect mobile marketing to become a strong fixture for connection for years to come.

Try it yourself! Call 207-404-2604 today to check out the Carrie IVR campaign.

Mobivity Announces Two-Year Agreement with Cleveland Cavaliers and the Cavalier Operating Company

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Headline: Mobivity Announces Two-Year Agreement with Cleveland Cavaliers and the Cavalier Operating Company.

Mobivity is excited to announce that they have entered into a two-year partnership with the Cleveland Cavaliers, Lake Erie Monsters, Canton Charge, Cleveland Gladiators, and Quicken Loan Arena.

Mobivity Holdings Corporation (Ticker: MFONNews), an award-winning provider of proprietary mobile marketing technologies and solutions will be partnering with the Cleveland Cavaliers and the organization’s family of sports teams, which includes the AHL Lake Erie Monsters, AFL Cleveland Gladiators, and the NBA Development League Canton Charge. In addition, Mobivity will also be working with the Quicken Loans Arena in Cleveland. Mobivity will allow fans to interact with each entity using its proprietary mobile marketing platform, as well as in-arena graphics for live polling and interaction during games and events.

Mobivity will be using its proprietary mobile platform and an exclusive short code to engage Northeast Ohio sports fans both on and off the court through in-arena polling and interaction, as well as increasing fan engagement through custom team SMS alerts. Additionally, the Cleveland Cavalier’s fan alerts will be used to activate sponsorship opportunities throughout the season.

“We are excited to utilize the technology Mobivity offers to engage our fans in a new way that helps our teams and events growth within the mobile space for years to come,” said Nate Ferrall, the Cavaliers’ Marketing Manager.

Mobivity is currently creating web opt-in pages to help drive traffic and participation for each team’s mobile programs. Additionally, it will setup in-arena graphics that engage fans via SMS, Facebook and Twitter to encourage user participation and brand loyalty. Mobivity will also import an existing database and grow it through exclusive and interactive promotions.

“The Cleveland Cavaliers family of sports teams and Quicken Loan Arena have proven to be a great partner of Mobivity. They have allowed us to have an important piece in connecting their brands with new and returning fans, and to enhance the overall fan experience. We hope our new partnership will continue for years to come, and look forward to working with one of the NBA’s biggest brands” said Michael Falato, SVP of Sales & Business Development at Mobivity.

Mobivity is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique graphical system through their Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

For additional information, contact:

Dennis Becker
CEO
Mobivity
Phone: 619.725.0990

For business development opportunities:
Michael Falato
SVP of Sales & Business Development
Mobivity
michael.falato@mobivity.com
Phone: 512-522-4710

Mobivity Announces Three-Year Partnership With the Tampa Bay Times Forum Arena and All Involved Sport Franchises

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PHOENIX, AZ–(Marketwire – Oct 1, 2012) – Mobivity Holdings Corporation (OTCBB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today that they are partnering with the Tampa Bay Lightning, Tampa Bay Storm, and Tampa Bay Times Forum Arena. Mobivity will be allowing fans to interact with all three organizations using their proprietary mobile marketing platform, as well as in-stadium graphics for live polling and interaction during sporting events.

Each organization has a specific mobile campaign that fans can opt-in to in order to receive “breaking news, ticket offers, and event updates” directly to their mobile phones. In addition to offering mobile updates to Tampa Bay sports fans, Mobivity will provide in-stadium graphics that will update during live sporting events, allowing fans to send text messages and pictures as well as Twitter and Facebook posts that will be displayed during the event, in addition to offering polling and contest features throughout.
Mobivity has also aided in creating web opt-in pages for the Tampa Bay Lightning, the Tampa Bay Storm, and the Tampa Bay Times Forum Arena in order to help drive traffic and participation to the Tampa Bay mobile program. The entire program is created with the goal of enhancing the interaction and experience fans have with each of these Tampa Bay sports programs, as well as the Tampa Bay Times as a whole.

“The Tampa Bay Lightning, Storm, and Times Forum Arena are a great partner of Mobivity. They have allowed us to have an integral place in connecting their brands with new and returning fans, and to enhance the overall fan experience. We hope our new partnership will continue for years to come,” said Michael Falato, SVP of Sales & Business Development at Mobivity.

Lynn Wittenburg, VP of Marketing for the Tampa Lightning, Storm, and Times Forum Arena, said, “We’re excited to start this campaign with Mobivity, and to engage fans in a whole new way. We’ve been looking for a way to create higher interaction with fans during events, as well as to engage potentially new fans, and Mobivity allows us to do just that.”

Mobivity is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique graphical system through their Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

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