October 2012 - Mobivity

Mobivity Announces Renewed Partnership With Largest Privately Held, Minority-owned Spanish-language Broadcaster in the United States.

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Mobivity Holdings Corporation (OTC Markets: MFONNews), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today that they are once again partnering with Liberman Broadcasting on their Estrella TV station. Mobivity will enable viewers to interact with two reality television shows using their proprietary platform and patented mobile and IVR marketing technologies.

This will be Mobivity’s fifth time powering SMS and IVR capabilities for Tengo Talento, Mucho Talento and the second time working with Mi Sueno es Bailar. In each program Mobivity encourages viewer participation by allowing the audience to decide who should remain in the reality competition through SMS voting or by calling a toll free phone number with Mobivity’s patented Interactive Voice Response System, or IVR. The result is a more engaging and interactive program for everyone involved.

Both shows have demonstrated continued growth in fan participation over the years. The rates of viewer engagement for Tengo Talento, Mucho Talento have increased 16% since the previous term. In just one season of Mi Sueno es Bailar, voting dramatically increased as the competition went on, culminating with a 360% increase in votes from the semi-final round to the finals, when the audience chose their favorite contestant.

“Liberman Broadcasting has been a great partner to Mobivity. They have allowed us to be a fundamental part of each program to help determine the winners of the show by letting fans vote via SMS or toll free call. We hope our successful partnership continues for years to come,” said Michael Falato, SVP of Sales & Business Development at Mobivity.

Winter Horton, Chief Operating Officer for Liberman Broadcasting said, “Mobivity allows us to connect with our fans, which is an integral part of the show in this day and age when people want to voice their opinions. We have thus created a great way to involve a sponsor inside of our shows and Mobivity helps us do that.”

Mobivity is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

For additional information contact:

MDM Worldwide
Investor Relations | Mobivity
(646) 403-3554

For business development opportunities:

Michael Falato
SVP of Sales & Business Development
Mobivity
michael.falato@mobivity.com
Phone: 512-522-4710

Mobivity and CEO Dennis Becker Launch New Corporate Digital Communication Channels

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Phoenix, AZ – October 18, 2012

Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, is pleased to announce the launch of its Corporate Blog on TheChairmansBlog.com, penned by Mobivity’s Chairman and Chief Executive Officer, Dennis Becker. The Chairman’s Blog has been designed to provide a unique perspective on mobile industry news as well as news on Mobivity’s expansion in the market on a personal level to financial advisors, investors, and journalists. The first blog titled “Welcome to the Mobivity World” by Becker, can be accessed here.

“It’s a great pleasure to host you here at the beginning of what I hope will be a long term, valuable communication channel to both the exciting evolution of the mobile industry, and our growth here at Mobivity,” said Becker.

While Mobivity’s main goal with The Chairman’s Blog will be to inform and explain the growth of both the mobile marketing industry and Mobivity as a whole, it will also serve as a greater informative tool used to educate the market on how exactly Mobivity aims to help clients improve on their local area marketing. From new product offerings to announcements of corporate partnerships, The Chairman’s Blog will offer Mobivity’s followers a unique look at the mobile marketing world with regular contributions from Becker.

Connect with Mobivity on:
          The Chairman’s Blog
          Facebook
          Twitter
          Twitter (Investor Relations)
          LinkedIn

About Mobivity:

Mobivity is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique graphical system through their patented Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s past and current clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

For additional information, visit mobivity.com, or contact:

MDM Worldwide
Investor Relations | Mobivity
(646) 403-3554

For business development opportunities:

Michael Falato
SVP of Sales & Business Development
Mobivity
michael.falato@mobivity.com
Phone: 512-522-4710

Politics and Mobile – the Way of the Future

Posted by | Mobile Advertising, Mobile Web, News | No Comments

In light of the Presidential Town-Hall Debate on Tuesday night, we decided to look at the role mobile has played in political campaigns and politics over the years, and what you can expect moving forward.

Much like the transition from the mobile phones of the past, political information has transferred to delivery via radio and newspaper to mobile and social platforms at an incredible rate. According to a study reviewed by Mashable, text messaging has been a huge communication forum.

“According to a survey from free texting app textPlus, half of young adults surveyed (ages 18-24) say they’ve discussed the upcoming election on their mobile devices via text message. More than half (56 percent) say they’ve specifically chatted about the presidential candidates.”

But this isn’t anything new. In 2008 the Obama campaign used a mobile and text message marketing campaign to keep in touch with voters, even announcing the Democratic Vice Presidential Nomination via text message before any other media venues. Additionally, the Obama campaign became the first to accept political donations via text message this year. But Democrats aren’t the only technological and mobile savvy ones out there.

The Romney campaign this year used it’s mobile app to give updates to voters, encourage mobile donations, and (a play from Obama’s book) announce their Vice Presidential Candidate nomination. But mobile technology isn’t only used for political campaigns to convey information to voters and constituents, it’s actually how Americans get their information from (more) trustworthy news sources.

According to a survey by Pew, nearly 37% of voters use their mobile phones to not only obtain political information, but also to engage in political discussion with others. With nearly 10 million tweets during a two-hour debate (with most of those coming from mobile devices), the role mobile and social have in political campaigns and voter education has done nothing but rise year after year, and the trend doesn’t seem to have any intention of changing.

How do you feel about mobile’s role in politics? Let us know in the comments

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