July 2012 - Mobivity

Connecting with Your Customers 160 Characters at a Time

Posted by | Mobile Advertising, Mobile Experience, SMS | No Comments

It has become obvious over the last few years that the era of page-long ads loaded with copy may slowly start becoming a thing of the past. We live in a growing era of 160 character text messages, and 140 character tweets – two of the most popular advertising mediums with everyone from small businesses to large corporations.

Even those who (still?) support email marketing are looking at the best ways for email to tackle mobile. So how is your business heading into the mobile market – are you jumping in head first with innovative campaigns, or are you merely attempting to mold your current marketing campaigns to have a mobile component? In fact, after the explosion in popularity of email marketing, most emails from marketers go directly into junk mailboxes, creating the exact opposite of a campaign that will engage your customers. Email just isn’t as successful as mobile anymore, as Steven van Zanen notes in his article, “Making the Case for SMS Marketing Over Email“:

“One of the most effective ways to engage consumers is via SMS. Reaching 95 percent of British mobile users and up to 5 billion people worldwide, the humble text message is one of the most trusted mediums of communication.”

In 2011, mobile messaging surpassed email traffic by 500 times, and postal by 300 times – so how does a business take advantage of this shift? Adopting a short message mentality will connect your brand with your customers on their level, one where they actually read your messages. Below we’ll summarize what R.J. Talyor suggests as key areas to focus in alongside this shift.

Know Your Audience
We can never express the importance of knowing who your audience is before beginning any mobile campaign. Failing to do so will not only alienate your audience, but fail to get your message to it’s intended subscribers – a lesson presidential campaigners are learning by using mobile apps (which can only target a rough estimate of 49% of the US market who have smartphones with app capabilities) versus a more comprehensive campaign like Barack Obama’s 2008 text campaign.

Additionally, it is key to test, test, and test again. Make sure that you learn the kind of messages that your customers want to receive. Failing to do so will result in opt-outs en masse, the exact opposite of what a mobile campaign’s goals are.

Personalize Your Message

“Subscribers are not interested in recycled content or batch and blast messages. Use the information collected to send personalized, relevant messages.”

Use your messages to personalize to your community. This is the key benefit to individual location based campaigns, which see much more success, over nationwide corporate campaigns. Personalization will result in higher levels of interaction and redemption, and create a sense of community between your brand and the subscribers in your campaign.

Don’t Rely on SMS Alone, Get Your Email Campaigns, Social Networks, and Everything Else on Mobile
Once you have your customer’s attention, keep it. Using text messages to direct subscribers to desktop versions of your website, or to a non-mobile optimized email campaign, can be fatal.

“When consumers opt in to receive mobile messages and provide their email address for future communications, marketers must capitalize on the opportunity by continuing to build the relationship across email, Facebook and Twitter.”

With the shift in focus that comes along with a transition to a mobile and interconnected society, your customers are expecting that, if they are receiving content from you on their mobile device, what you are sending them is mobile friendly. Don’t lose customers to a poorly executed mobile campaign, give us a call today.

NYSE, NASDAQ and OTC Companies Webcast Live to Online Investors, August 2nd, at RetailInvestorConferences.com

Posted by | Press Releases | No Comments

BetterInvesting (NAIC), PR Newswire and MUNCmedia today announced the agenda of the upcoming RetailInvestorConferences.com, the monthly online investor conference series. Individual investors, institutional investors and analysts are invited.
Pre-registration is suggested to save time: There is no fee for anyone to log-in, attend the live presentations and ask questions.
LINK: www.retailinvestorconferences.com > red “register/ watch event now” button
August 2nd Agenda: all times Eastern
10:00 AM – 10:50 AM
Aflac Incorporated
NYSE: AFL
11:00 AM – 11:50 AM
Investor Educational Session:
BB&T Capital Markets
Introduction to Business Development Companies (BDCs)
12:00 PM – 12:50 PM
Organovo Holdings, Inc.
OTC: ONVO
1:00 PM – 1:50 PM
Solar Senior Capital Ltd
NASDAQ: SUNS
2:00 PM – 2:50 PM
Investor Educational Session: ICLUBcentral
Secrets of Small Cap Investing
3:00 PM – 3:50 PM
Inovio Pharmaceuticals Inc.
NYSE: INO
These monthly conferences are a now an integral element within PR Newswire’s Capital Markets Visibility 365, a new investor relations strategy designed for small and micro-cap companies. Click here to watch Capital Markets Visibility 365 videos here.
July 12th 24/7 replay: www.retailinvestorconferences.com > red “register/ watch event now” button
AcelRx Pharmaceuticals
NASDAQ: ACRX
CommerceTel
OTC: MFON
Cytomedix, Inc
OTC: CMXI
DATATRAK
OTC: DATA
Intellipharmaceutics International, Inc.
NASDAQ: IPCI
TSX: I
Investor Educational Session w/
The Motley Fool
“Cashing on Megatrends in Payments”
Investor Educational Session w/ ICLUBcentral
“Winning with Mutual Funds”
La Jolla Pharmaceutical
OTC: LJPC
Sigma Labs
OTC: SGLB
The next event is September 13th, 2012 — time slots are filling quickly: It is recommended that public companies book their preferred time slot now. Click here to email John Viglotti at PR Newswire. IR firms and PR firms are invited to contact Viglotti.
Planning calendar available: To facilitate investor relations scheduling and budgeting, a full calendar of Retail Investor Conferences.com dates is available at http://www.retailinvestorconferences.com/VRIC_calendar.html
About BetterInvesting
Since 1951, BetterInvesting (www.betterinvesting.org), the brand identity of the National Association of Investors Corporation, has helped over 5 million people become better, more informed investors. BetterInvesting, based in Madison Heights, Mich., helps its members build wealth through local, regional and national learning events as well as through Web-based tools, software, member publications and online resources. As the nation’s largest nonprofit organization dedicated to investment education, it provides investing knowledge and practical investing experience through local investment clubs, local volunteer chapters, online courses and an active online community. BetterInvesting and its subsidiary, ICLUBcentral, currently serve over 120,000 investors.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.
Twitter @IRandCompliance
About MUNCmedia
MUNCmedia (MUNCmedia.com) is the first Information Media Network and world leader in web-based Retail Investor Targeting solutions. We provide online corporate communications, research and media solution to companies worldwide. From targeting press releases one-to-one to individual investors to corporate video PR content, MUNCmedia helps companies deliver targeted and scalable messages to the precise audience in real-time. Hundreds of companies, IR and PR agencies, stock exchanges and integrated newswires rely on MUNCmedia services to deliver news messages to the retail financial community every day with measurable results. MUNCmedia was founded in 2006 and is headquartered in New York, NY with regional offices in Bellevue, WA and Boston. We currently service over 300 direct public company issuers and 40 IR agency partners.

Chandler Startup Weekend – Day 3 and Full Recap

Posted by | Mobile Advertising, News, Technology | No Comments

from Mobivity on Vimeo.

Sunday morning was a sobering wake up for many of our #swchaz participants. With a mere 9 hours between breakfast and when each team’s slide-deck presentations were do, everyone was hard at work all day long with very few breaks.

At around 5:30 we were all graciously fed Floridino’s Pizza while finishing up and preparing for the evening. Spectators and judges were beginning to fill the room, and you hear the excitement in the air. Startup Weekend is a really unique experience that is hard to explain – the excitement, the nerves, the hopeful plans for the future – but it’s why we all do what we do, and why America is so great. It was in Sunday night’s excitement that I could hear the echo’s of Tyler Hurst’s reminder that, “lest we forget, a nation is only as good as it’s startup culture.

After a short speech by InfusionSoft representative Eric Keosky-Smith our very own CEO, Dennis Becker, stepped up to describe the voting process, as well as to describe the importance and value of the startup culture especially in the rise of the “silicon desert.” After that, it was straight on to the pitches, and they were great. Below is the list of groups that presented, and what their startup business idea was (not in any particular order):

         
  • Med Angel – A first responder mobile app, notifying first responders of illnesses, medications, and allergies that will also notify loved ones should something unthinkable happen.
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  • ComebacKid – A bluetooth enabled mobile app that allows parents to track their young child’s location within a certain range to avoid kidnapping and lost children – the digital leash.
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  • Repair Report – An online accreditation and competitive bid system for automotive repairs.
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  • Ever Presents – An online notification system that aims to market toward those forgetful and unorganized individuals who often forget birthdays, holidays, and anniversaries that will allows users to purchase gifts along with their reminder.
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  • Meeting Stream – A timeline based meeting recording software – Record, transcribe, and save particular moments in your meeting, all while separating transcripts by voice and important ideas..
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  • geotripwire – Leave a message or picture for a friend when entering a certain location through the use of geofencing, also allowing for the business use of sending coupons when an individual enters within a certain distance of their location.
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  • Cold Air Again – Diagnose, quote, and connect users that have air conditioning problems with HVAC repair providers that are a part of a “credible” network.
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  • Angel Corps Project – A privatized taxi service aiming to connect impaired drivers with designated and willing drivers, also allowing for the option to implement a personal driving service in the future.
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  • Arizona Commercial Kitchens LLC – A commercially licensed and equipped kitchen for rent, also offering cooking classes, and aiming to be the “gangplank of the culinary world.”
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  • GEM – Greenscape Equipment Management: Cloud based solution to keep track of greenscape management materials for more efficient and sustainable use. Allows the tracking of which employees use what equipment when (similar to a library system) to enhance and increase accountability.
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  • Wedding Moments – Utilizing social media to capture wedding photos that are not taken by specific photographers allowing weddings to have a view of the wedding surroundings. Aggregates photos taken by multiple individuals at a wedding.

There were a ton of great ideas, and a lot of hard work behind each and every one. All in all we had an audience participation of nearly 5,104 text message votes, and saw interaction on Twitter using the #swchaz hashtag in over 200 conversations. Overall, we had an absolute blast all weekend long being able to interact with the innovators of the Chandler area, and were proud and honored to be a sponsor of this great event. For more on our recap and what went on this weekend, view our video recap below. Thanks, and good luck to all the participants pursuing their new business ideas.

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