June 2012 - Mobivity

Meet Josh, Our New Intern

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Josh Dyer, the newest member of our team, is a 24 year old San Diego native who just moved to Arizona to join the Mobivity team at our Headquarters in downtown Chandler. Josh just graduated from San Diego State University with a Bachelors of Science in Business Administration with an emphasis in Marketing (specifically sports marketing, make him a great fit for our team).

Like any good intern, Josh needs a nickname to help get him through the rest of the summer. And this is where we need your help.

To help out, please head over to our Facebook page to vote on the nickname that Josh will have around the office for the rest of this summer, and potentially the rest of his time with Mobivity for as long as he’s a part of our team. While you’re there, be sure to “like” our page if you haven’t already to get additional updates and news on what we’re doing around the office and in the mobile marketing industry.

We could tell you the significance behind some of the nicknames like Jeezy, Aztec, Meat, and Mickey, but we’d much rather just let you choose.

Vote for Josh’s Nickname

The Most Effective Text Messages for Campaigns

Posted by | General, Mobile Advertising, Mobile Tips & Tricks | No Comments

One of the largest resources that we offer our clients is access to a personalized Account Coach. These coaches are assigned and made available to each of our clients for a lot of reasons, but the primary reasons are to train our clients on not only how to use our online text message marketing platform, but also how to see the best results.

One of the first things that our Account Coaches attempt to do is to train each of our clients on what the perfect message should contain to get the best response from your customers. Our “perfect message” contains six key components.

1. Emphasis

It is important to emphasize the words you want your customers to see most. While text messaging is the most far reaching form of communication, it is often given a quick look. In order to catch your customers’ attention when sending them a message, it is key to capitalize words that are important, or details about your offer – make sure your customers understand exactly what it is that you are trying to say.

2. Keep Things Interactive

While you’re message is going to several individual phone numbers, that is no reason to only have one customer come in based on what you sent (in most cases). By using phrases such as “grab a buddy” or something to that effect, you are reminding your customers that you are attempting to create a community around text message marketing – not just increase sales.

3. Brand Your Location

You would be surprised how many messages we’ve seen go out that don’t include a location attached to an offer – and this can cause a few problems. First, if your location is part of a corporate chain, not all locations may be offering the same special you’re sending to customers, which could upset customers and cause opt-outs if they aren’t directed to a specific location. Secondly, text message marketing is becoming more and more popular every day. Without a location in your message, your customers may have no idea how to separate your offer or message from any of the other several messages they may have received that day or week.

4. Set Time Restraints on Your Offer

Often times we’ve seen some great deals go out over text message, deals that a location may not particularly want to offer “indefinitely.” This is one of many reasons that you want to restrict your offers to a certain time period. Additionally, one of the many benefits of text message marketing is being able to increase sales at the times that you need it most, and by restraining your offers to a certain time, you are now able to do that.

5. Enable Yourself To See Results

While some of our clients have put the extra work in to integrate text messaging into their POS systems, not all have the time or resources to do so. Without this integration, tracking is (in our humble opinions) a little easier than you’d imagine. By requesting that individuals show the text message they received in order to take advantage of the current offer, you can not only track how many redemptions you’ve had, but you can also ensure that the message they received was from you (not a forwarded message – like our next point).

6. Keep Your Database In Mind

By encouraging your customers to forward the message to friends, you can then grow your database because when customers come in showing a text message from a number other than your short code (benefit of asking customers to show the text they received) you can then ask that customer to opt in to your campaign, helping grow your database.

While these are just a few of many suggestions our Account Coaches offer each and every one of our clients, it is the base of what we encourage at Mobivity. To learn more about composing the best messages possible, log in to the hub and contact your Account Coach today, or sign up for an account to see how we thrive on the success of our customers.

The Main Goals of Mobile Marketing and How to Achieve Them

Posted by | General, Mobile Advertising, Mobile Experience | No Comments

The goals of mobile marketing are very apparent and clear to marketers – to increase brand awareness and loyalty. But how do businesses and brands alike best utilize mobile marketing to achieve these goals amidst the flooding mobile market? How do you stand out? And how can you measure the success of mobile marketing? A lot of times the success of mobile marketing is measured up against other forms of marketing – comparing apples and oranges.

According to Jason Wells, the CEO of Contact Point, we’re measuring everything all wrong. It’s not about measuring how successful mobile is against other marketing mediums because the goals are not the same:

“The problem with a relatively new advertising medium is that it can be judged out of context. For example, we cannot compare the success of television ads clearly focused on branding with direct mail pieces clearly focused on driving phone calls. That is comparing apples and oranges. Most marketers understand this. But yet we still do it with mobile.”

What then is the goal of mobile marketing? What should mobile marketers measure? Wells states that:

“The goal of every mobile marketer is – or should be – to produce a phone call.

While this is true, it is also entirely too general – everything depends on the medium of mobile marketing you are employing to contact your customers. For example, a banner ad within mobile apps is used to generate clicks and phone calls to a company, yet the goal of text message marketing is to enhance interaction and give brands and businesses direct and welcomed contact with their customers – contact that does not require an app download. But the end is the same – the goal of mobile marketing is to generate a response to a mobile call to action.

The goal of text message marketing in particular is two-fold.

1. Increase and Enhance Customer Loyalty and Interaction

Increasing customer loyalty gives you the edge in a saturated QSR market. By allowing your customers to be opted in to your mobile campaign, they get VIP offers and specials that aren’t offered directly to the public, created a sense of loyalty and interaction that your customers often won’t see elsewhere.

2. To Bring Customers Into Your Location at Times When You Need Them Most.

Perhaps one of the largest benefits of text message marketing is the ability to increase and drive sales at times when you need them most. Whether that’s because sales are down, your store seems slow and empty, or you have excess product – text message marketing allows you to bring in customers when you want to.

To read more about Wells’ approach to increasing call volume, read on here at the Mobile Marketer, and to learn more about text message marketing and the goals of mobile marketing, give us a call today.

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