The United States Tennis Association is significantly expanding its existing SMS strategy this year with plans to bring in-venue messaging to more events and introduce new text clubs.
For the past couple of years, the USTA has used text messaging to engage fans at specific events such as the U.S. Open. Going forward, the sports organization will bring the in-venue text messaging strategy to additional events, expand the U.S. Open program and look for ways to engage with fans via text messaging on an ongoing basis.
As Michael Falato, Senior VP of Sales and Business Development here at Mobivity, says:
A lot of sports organizations are figuring out they can activate brands with SMS and do it in a way that engages fans and helps them build a database that can be activated for the organization and brands.
The USTA is working with Mobivity to develop and execute a text messaging strategy as part of a three-year agreement.
Previously, Mobivity provided an in-venue text messaging program for the U.S. Open and text clubs for a series of tournaments leading up the U.S. Open.
Mobivity will also provide support for USTA’s national conferences. The company is also working with the USTA to craft a broader mobile strategy that could include a general text club for the USTA and in-app alerts.
To read more about what Mobivity will be putting together for the USTA, please click here.
Article Credit: Chantal Tode, mobilemarketer.com.