CommerceTel Corporation (OTC.BB: MFON.OB – News), Mobivity’s parent company, announced today that Utah State University has renewed their mobile texting program for the next three years using CommerceTel’s patented mobile marketing technology.
A new texting club sponsored by the Jon M. Huntsman School of Business during the 2011-12 school year attracted over 4,000 students, according to the school’s co-director of strategic marketing and brand management Eric Schulz.
The club, created as a way to inform students about upcoming business school events, also sent out information about general campus events.
“Texting is the preferred method of communication for students,” Schulz said. “It’s relevant to what we’re doing here, and it’s the best way to communicate with them. Every time we used the texting platform this school year, it worked wonders. It is especially good at generating crowds for special events and special speaking engagements. Many times we had overflow audiences where in the past we’d be struggling to fill up half the auditorium.”
Text message announcements help students to stay informed without having to sit down and use a computer, said freshman international business major Aimee Matheson.
Schulz pulled the idea of starting a texting club from his experience working at the Utah Jazz, where he started a similar program with CommerceTel technology.
“Texting is one of the key marketing tools that is really evolving,” he said. “The experience I had with the Jazz really convinced me of its power. CommerceTel and Txtstation’s technology has empowered us with an unparalleled toolset to drive success from the mobile channel.”
He said texting has capabilities that other forms of communication do not, noting that social media pages like Facebook and Twitter tend to bury messages. Email, he said, is ineffective, because most students only check their email in the evening.
Read the full press release here.