January 2012 - Mobivity

Text Messaging Takes Charitable Giving to New Levels

Posted by | General, News, SMS | No Comments

This week, the Pew Research Center released a study that focused on mobile phone users who donated to Haiti Relief in the days and weeks following the devastating earthquake there in 2010. Not surprisingly, the survey found that 73% of donors contributed via text message within 24 hours of hearing about the option to do so. The report is very in depth and highlights what tech the mobile users own, what charitable organizations they give to and how they perceive mobile giving overall.

Interesting to note:

The first in-depth survey of mobile donors, focusing on individuals who sent a contribution to the Haiti earthquake relief effort using the text messaging, finds that a sizeable majority of donors acted in response to images they saw on television, and involved minimal background research. The vast majority of these donors (89%) heard about the Text to Haiti effort on television, and half (50%) made their contribution immediately upon learning about the campaign.

You can download the full report here.

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