The webinar should provide an excellent 360 degree view of the latest industry data:
As mobile continues to play a more prominent role on the digital stage, it’s imperative for marketers to understand how consumers are using mobile devices, what devices they use and how the dynamic growth in the market will affect their business.
Key questions addressed during the webinar will include:
How have market enablers like 3G/4G, smartphones and unlimited data plans driven mobile media usage among consumers?
What were the year’s top device trends, how have smartphone devices changed the market?
What mobile content categories are most popular among consumers, how do these differ across geographies?
How do browser and application access influence mobile content consumption?
How are consumers using mobile media to stay connected, how has daily consumption changed?
What will be important in the coming year for mobile, what role will mobile advertising and commerce play in 2011?
Join Mark Donovan, comScore’s Senior Vice President of Mobile, on Tuesday March 15th at 1 PM ET as he reviews findings from the comScore 2010 Mobile Year in Review, which offers an overview of the prevailing trends in the mobile industry during the year and considers their implications for the future. This webinar will focus on trends in the U.S. mobile market as well as include important analysis of mobile trends in Europe and Japan to provide insight on the global mobile landscape.
The webcast will last an hour, including Q & A session.