February 2011 - Mobivity

Don’t Miss ComScore’s Webinar: Mobile Year in Review 2010 U.S.

Posted by | General, Mobile Analytics, Mobile Experience, News | No Comments

 

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The webinar should provide an excellent 360 degree view of the latest industry data:

As mobile continues to play a more prominent role on the digital stage, it’s imperative for marketers to understand how consumers are using mobile devices, what devices they use and how the dynamic growth in the market will affect their business.

Key questions addressed during the webinar will include:

How have market enablers like 3G/4G, smartphones and unlimited data plans driven mobile media usage among consumers?

What were the year’s top device trends, how have smartphone devices changed the market?

What mobile content categories are most popular among consumers, how do these differ across geographies?

How do browser and application access influence mobile content consumption?

How are consumers using mobile media to stay connected, how has daily consumption changed?

What will be important in the coming year for mobile, what role will mobile advertising and commerce play in 2011?

Join Mark Donovan, comScore’s Senior Vice President of Mobile, on
Tuesday March 15th at 1 PM ET as he reviews findings from the comScore 2010 Mobile Year in Review, which offers an overview of the prevailing trends in the mobile industry during the year and considers their implications for the future. This webinar will focus on trends in the U.S. mobile market as well as include important analysis of mobile trends in Europe and Japan to provide insight on the global mobile landscape.

To register:
http://www2.comscore.com/e/1552/egister-867594321/PJ4MC/344021542

The webcast will last an hour, including Q & A session.

Download New ComScore Report: 2010 Mobile Year in Review

Posted by | General, Mobile Analytics, Mobile Experience | No Comments

2010 represented a year of dynamic growth in mobile driven by acceleration in mobile media
consumption across markets. As mobile continues to play a more prominent role on the digital stage, it’s imperative for marketers to understand how consumers are using mobile devices and perhaps more importantly what synergies and differences vary between the PC-Internet screen and the mobile media screen.

The many questions that will be addressed in this report include:

· How have market enablers like 3G, smartphones and unlimited data plans driven mobile media usage among consumers?

· What were the year’s top device trends, how have smartphone devices changed the market?

· What mobile content categories are most popular among consumers, how do these differ across geographies?

· How do browser and application access influence mobile content consumption?

· How are consumers using mobile media to stay connected, how has daily consumption changed?

· What does all this mean for the future of the mobile market?

 

One of the charts included is Top Mobile Activities.  Again, Text Messaging ranks highest amongst users worldwide:

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The comScore 2010 Mobile Year in Review offers an overview of the prevailing trends in mobile media usage during the year and considers their implications for the year ahead. It examines key trends across device usage, smartphone adoption and mobile media trends looking across geographies including the U.S., EU5 and Japan.

You can download the report here (with registration form).

 

Coke’s Tom Daly Sets Mobile Priorities

Posted by | General, News | No Comments

 

Check it out. Coca-Cola’s top mobile marketing strategy is SMS:

Leading off the Mobile Summit’s second day is Tom Daly, Group Manager, Strategy & Planning for Coca-Cola, who laid out what the top priorities should be for mobile marketers, starting with SMS text marketing. “If you want to reach every consumer on the planet, texting is the way to,” said Daly, pointing out that 2.3 trillion messages were sent last year. (That’s 7.7 times the number of stars!) Coke has gotten a 14% lift on vending machines that let people use shortcodes and make cashless payments to buy beverages.

Read the full article From Media Post Raw.      

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