If you don’t have a mobile strategy, you better get going. This short and sweet overview is worth a read. One huge caveat, I would add SMS specifically because it is one of the most effective mobile tactics. Over 95% of text messages and mobile coupons get opened and read, and within 20 minutes of receipt. There’s no more interactive touch point for your base…
Thinking about getting into mobile marketing? Here are ten things to think about in planning a mobile marketing initiative.
- Mobile phones are people’s most treasured communication device. It’s where they have their most intimate conversations and it holds their attention more than any other device – don’t abuse that.
- Think long term. A base needs to be built up from the start. A base that wants to receive your information. Short term gains attained by Spamming a base result in long term losses.
- Incorporate mobile into all marketing strategies from the start. Integrate it into traditional marketing campaigns as well.
- Mobile is the most measurable medium. Use the live tracking to experiment and see what works and what doesn’t.
- MMS and mobile websites (mobsites) work in tandem. The mobisite provides the ability for more in-depth information, but the MMS gives the push factor.
- Always incentivise. Giving people a reason to respond and to returning is key to growing a base.
- Always include a reason to pull in other people. Incentives for drawing other people into the base are vital.
- Mobile is interactive. Get the base to talk back to you and show that you’re listening to what they say.
- Mobile is a work around for emails that get blocked by many companies and it’s a cost saver. Look into MMS statements and mobile communication instead of printed brochures.
- Communicate regularly. Mobile marketing requires a steady flow of communication to build momentum. Ad hoc campaigns are far less effective.