Noah Elkin from iMedia Connection gives mobile marketers food for thought with this article.
The advance of smartphones has been a major mobile storyline in 2010, and it shows no sign of letting up in 2011. According to eMarketer calculations, U.S. smartphone users will climb to 60.2 million by year-end 2010, up nearly 50 percent from 2009. Next year will continue to see strong growth, with smartphone users projected to reach 73.3 million by the end of 2011. And whereas just 13 percent of mobile phone users had a smartphone in 2009, smartphone owners will make up 31 percent of the mobile user population in 2011; by 2015, they will represent 43 percent.
Article highlights include:
- The re-emergence of the tablet has served up a whole new way to be mobile; marketers must take note.
- Mobile users are opting to broadcast their communications, and that’s where social networks come into play.
- App platforms will spread beyond smartphones and tablets to a growing range of connected devices.