An article on Mobile Marketing Watch yesterday cites a JP Morgan study outlining the growth for Mobile marketing and advertising in 2010. Interesting read and spot on in terms of encouraging news for our industry in the coming year:
According to JP Morgan’s 2010 Internet Industry Outlook released yesterday, online display ads are set to rebound, and the mobile advertising industry is on the verge of an even stronger return.
JP Morgan’s leading industry analyst Imran Kahn released the 328-page Interest Industry outlook which notes that total U.S. mobile advertising for 2009 is estimated at $2.6 billion, up 62 percent, with $2.3 billion of that from text messaging. Just 178 million was mobile search, and $140 million was display. Both of these were up 80 percent last year.
Turn to 2010, and mobile advertising is, according to Kahn, forecast to grow 45 percent to $3.8 billion ($3.2 billion SMS advertising, $253 million mobile display, and $31 million mobile search.)