Time to get a bit nostalgic all while showing the exponential growth of SMS here in the U.S. When we first started this company back in 2006, the number of SMS messages sent in the U.S. was miniscule compared to our friends over in Europe and Asia. We like many companies entering a growing market put together some marketing materials and power point presentations. I just stumbled across an old presentation of ours from back in 2007 that mentions the # of SMS messages sent on a monthly basis here in the good old US of A. That number was roughly 20 Billion messages per month.
Here we are some two plus years later and we are sending roughly 123 Billion messages a month, as per a CTIA survey. That equates to roughly 4 Billion messages per day. What we were once doing in a month we now do in under a week. I just cant believe it. We always knew the explosion was coming, but we nevercould have predicted a 600% increase per month in roughly 2 years.
Simply put, there is no question that the use of SMS has penetrated main stream America. Time and time again we have discussed the importance of having a mobile presence, and if these numbers do not serve as a wake up call to all businesses, marketers and advertisers nothing will.
2010 is poised to be the biggest year Mobile has ever experienced and those not prepared, or simply those who ignore the obvious, will be left in the dust. With the release of our new Mobivity 2.0 software we have made sure that all of our customers are ready.