January 2008 - Mobivity

Mobile Marketing now at $24 Billion by 2013

Posted by | General, Mobile Analytics | No Comments

Show me the money!

Via FierceWireless

They keep putting out these forecasts, but sooner or later money has to actual change hands!

NEW YORK– (BUSINESS WIRE) — Mobile marketing, which was born in countries such as Japan and South Korea, has taken off in Western Europe and is beginning to grow in North America. As consumers move to flat-rate data plans and adopt mobile messaging, and as new platforms for advertising-supported mobile search, video and gaming content services arrive, mobile marketing is expected to grow to over $24 billion worldwide in 2013, jumping from just $1.8 billion in 2007.

“The clear difference in this market over the past twelve months has been the embrace of mobile marketing as an integral part of cross-media brand campaigns,” says ABI Research director Michael Wolf. “Mobile is no longer off-limits in the minds of advertisers, but is instead seen as a very personal way to reach consumers who can be incentivized through information services and compelling content, as well as through more directly relevant and targeted messaging.”

The market, however, is still very much a “wild west” environment and will take time to develop. Hundreds of mobile marketing platform providers have sprung up, and larger players such as Google, Yahoo, and Nokia have made significant investments in this fast-changing market. Emerging players in the ad network and software space such as Admob, Enpocket/Nokia and Millennial Media are becoming important new players in a market that is similar to the Internet advertising gold rush of the late 1990s.

There’s that “Wild West” phrase again.

ABI Research has released a new study that presents the different areas of mobile marketing. They cover:

  • Mobile Messaging Marketing
  • Mobile Web
  • Mobile Search
  • Mobile Game Advertising
  • Mobile Video Advertising

While the survey found that consumers are initially leery of mobile marketing, they seem more open to it if there is something in it for them.

World Grows by 3 People and 38 Wireless Devices per Second!

Posted by | General, Mobile Analytics, News | No Comments

Well they may be slow to catch on, but the press is finally beginning to see it. Leslie Cauley of USA Today had a nice article online yesterday entitled

Race is on for Mobile Web’s pot of gold

Nice of them to notice.

She goes through the basics of the “Google Phone”, and how Verizon and AT&T are opening up, and then she gets to the good stuff:

Has the wireless world gone crazy?

The short answer: You bet.

Big profit potential is the driver. As the mobile Web gains traction, a big chunk of online revenue could migrate to wireless. That’s financial catnip to players of all sizes, from wireless incumbents such as AT&T(T) to wireless newcomers such as Google.

Consider online shopping. When the tally on this holiday season is finished, JupiterResearch estimates, it will show consumers spent $39 billion buying online. Total online retail in 2007: $116 billion.

Companies that figure out how to corral mobile customers early could reap big rewards later, says Morgan Gillis, executive director of the LiMo Foundation, an industry group dedicated to creating a Linux-based operating system for mobile devices. “The opportunity is very substantial.”

But here’s the kicker…

Apparently according to this article, the global population grows by 3 people per second.  In the same second, 38 wireless devices will be sold. WOW! At that rate, within 24 months another billion devices will be added to the 2.5 billion currently in circulation.

Meantime, the “mobile Web” — shorthand for browsing the Internet with a mobile device — is gaining steam. Pushing the trend is a flood of new smartphones and other wireless devices that make surfing on the run a snap. “In five years, the wireless Internet will be bigger than the desktop Internet,” predicts Rajeev Chand, a senior wireless analyst at Rutberg & Co., an investment bank in San Francisco.

That’s a whole-lot-a phones that need content….. And with content comes e-commerce, marketing, advertising, and analytics. As I said in an earlier post, it’s the Wireless Wild West. Giddyup!

The article is definitely worth reading. She goes into some great detail, and has clearly done her research. 


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